Overview
Apollo helps you track opens to gauge how often your contacts receive and engage with your emails. In many instances, Apollo will detect when you open your own engagement messages and exclude these opens during tracking. However, there are some scenarios when Apollo might still track your self-opens as an open event.
Read below to learn more about when Apollo can and can't detect self-opens to help you avoid counting your self-opens in email tracking.
When Apollo Can't Detect Self-Opens
Apollo can't detect self-opens if you open one of your emails on a different device than the one you used to send it from. If you send a message from your work laptop and open the same message on your mobile phone, Apollo won't recognize that you've opened your own email.
When Apollo Can Detect Self-Opens
The Apollo Chrome Extension
The Apollo Chrome Extension can detect self-opens and makes sure they aren't counted. The connection between the extension and your Gmail account helps Apollo recognize and exclude self-opens.
IP Address
If you haven't installed the Apollo Chrome Extension, Apollo will check the network IP address of the message opener and compare it with the sender's most recent IP address. When these match, Apollo recognizes the event as a self-open and won't track it.
Interactions with unsubscribe links and tracking links are intelligently excluded in the same way as opens. When Apollo detects that the unsubscriber and email sender have the same network IP address, Apollo automatically excludes the unsubscribe link in the sent message.
For security purposes, if Apollo can't read your network's IP address then it can't reliably exclude your self-opens in this manner. If you need to track self-opens in Outlook, contact your ISP or network administrator to switch your connection from IPv6 to IPv4.
Next Steps
- Take a look at additional FAQs to help you troubleshoot common email questions.
- Learn more about tracking email engagement analytics.
Hop into Chapter 3 of the Outbound Sales book to learn more email strategies and best practices from Apollo experts.