Overview
If a contact does not receive your message, Apollo displays the sequence status as Bounced.
If you see a high bounce rate (more than 10%) across many of your Apollo sequences, you may have a domain reputation issue.
For more information about how to protect your email domain reputation, follow the instructions in the domain reputation section of the "Avoid SPAM filters" article.
However, if the bounce rate for your sequence(s) is less than 10%, the most probable reason for a bounced email is an error with the recipient's information.
To resume sending emails to a bounced contact in a sequence, review and correct the contact's email address first. Then, try to resend the email.
If the information is correct, the contact should receive your email and you can continue with the remaining steps in the sequence.
Refer to the instructions below to resume sending messages to a bounced contact in a sequence.
Please note, you should only follow the steps below if you have taken all the necessary precautions to keep your domain safe and are sure that you have the correct information to update the bounced email with.
Step 1: Update the Contact Information
Launch Apollo, click Engage in the navbar, and then click Sequences.
Click the Sequence that you want to review.
Click Bounced to view the bounced contacts.
Click the bounced contact's name.
Hover your mouse over the contact's email address on the left-hand side of the screen. Then, click the edit icon to update the contact's information.
Edit the contact information with the correct email address and click Save.
Please note, when you update the contact information, Apollo will not automatically resend the bounced email until you select the appropriate option in the sequence first. To do so, follow the instructions in the section below.
Step 2: Resend the Email
Launch Apollo, click Engage in the navbar, and then click Sequences.
Click the Sequence that you want to review.
Click Bounced to show the bounced contacts.
Click the additional options button (...) on the right-hand side of the bounced contact. Then, click Retry Undelivered Email.
Enable the appropriate checkbox(es) and then click Retry.
If the contact information is accurate, Apollo will deliver the email and resume the steps in the sequence for this contact.
Please note, if you want to improve the delivery rates for the emails you send through Apollo, follow the email best practices in the Avoid SPAM filters article. If you want to understand more about why you have a high bounce rate, refer to the Why Do I See Such a High Bounce Rate for Emails from Apollo? article.