Why Is My Email Provider Delaying My Emails?

Article author
Sarah Malone

Your email client's rate limit could be the cause of sending delays. A rate limit impacts how many emails you can send at a given time.

To check if there is a rate limit on your emails, launch Apollo and click Engage > Emails.

Click Scheduled.

Scheduled Emails

Hover your mouse over the right-hand side of an email to review the email status.

Rate-Limited Message

If you see the above rate-limited message, it means your email client has placed a sending limit on your account.

Sending Limit

Please note, you need to communicate directly with your email client to resolve this issue. If you use Gmail, you can find more information on how to lift the sending limit on this Google Support page.

​​ Once you have lifted the email rate limit, Apollo sends your delayed emails.

Alternative Reasons for Email Delay

Please note, if you do not see this message, there may be another cause for the delay. It could be due to one of the following reasons:

If the issue persists, please take a look at the "Why Didn't My Email Send?" article for further information about all the possible causes for unsent emails.

Once you have resolved the issue, here are some best practices to keep in mind for the future:

  • Set your sending limits lower in Apollo to account for any emails you're sending outside of Apollo.
  • Set your hourly limit lower to prevent sending too many emails at once.
  • Monitor your email performance closely and keep your email activity as close to average as possible. This is especially important if you have a new domain, as you need time to build your reputation. Once your reputation is in good standing, you can send higher volumes of emails with a lower risk of getting flagged as spam.

To set up your sending limits, follow the steps in the Email Sending Limits Overview article. Apollo recommends starting with a daily send limit of 100 and an hourly limit of 45. Then, if you encounter any issues, you can make further adjustments to keep your domain safe.

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