Overview
Your email client's rate limit could be the cause of sending delays. A rate limit impacts how many emails you can send at a given time.
To check if there is a rate limit on your emails:
- Launch Apollo and click Emails.
- Set the Status filter to Scheduled.
- Hover over the email status to see details about the delivery.
If you see a rate-limited message such as the one below, it means your email client has placed a sending limit on your account:
Scheduled for Tuesday, November 29, 2024 at 3:00 PM / Local Time Tuesday 6:00 AM. Delayed because email account is rate limited. Contact your email provider for more information.
Communicate directly with your email client to resolve this issue. If you use Gmail, you can find more information on how to lift the sending limit on Google Support.
Once you have resolved the email rate limit, Apollo sends your delayed emails.
If you don't see a rate limited message, there may be another cause for the delay. It could be due to one of the following reasons:
- The Apollo sending limit on your account: For more information, check out Email Sending Limits Overview.
- Your sequence delivery schedule: Check out Create and Edit Sequence Sending Schedules to learn more.
- Unverified emails: Check out Email Status Overview and How do Data Requests Work? to learn more.
If the issue persists, troubleshoot with Why Didn't My Email Send?.
Once you have resolved the issue, keep these best practices in mind:
- Lower your sending limit in Apollo to account for any emails you're sending outside of Apollo. Apollo recommends starting with a daily send limit of 50 and an hourly limit of 6. Then, if you encounter any issues, you can make further adjustments to keep your domain safe.
- Set your hourly limit lower to prevent sending too many emails at once.
- Monitor your email performance closely and keep your email activity as close to average as possible. This is especially important if you have a new domain, as you need time to build your reputation. Read Avoid Spam Filters to learn more about how to follow deliverability best practices.