Intent Data Overview (Beta)

Article author
Sarah Malone
  • Updated

Overview

 
A Bit of Beta Makes it Better!

Please note, this feature is currently in Beta. If you do not have access to intent data just yet, we haven't forgotten you! Please bear with us while we fine-tune the magic formula.

Intent data is a behavior-driven dataset that provides you with timely insights into the online intent-to-buy behaviors of your ideal customer profiles. Intent data helps you to discover which companies in your target market are actively searching for a solution that your company provides.

Intent Data Modal With Stats

Once you have identified your ideal customer profiles in Apollo, you can use intent data to visualize key online behavior, filter by the ideal companies with the highest intent scores for your selected topics, and prioritize your pipeline accordingly.

 
Custom Only

Please note, you can only filter by intent score if you are on a Custom plan. If you are interested in accessing this filter in your day-to-day workflow, please contact the Apollo Sales Team to discuss your options.

There are numerous benefits of leveraging intent data within Apollo, including:

  • Pin-point which companies to reach out to, right when they need your solution the most
  • Prioritize key accounts with the highest buying intent
  • Tailor your approach to address the specific pain points of ready-to-buy companies

Refer to the sections below to find out more about how Apollo calculates intent data and the different intent topics available.

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Intent Signals

When you leverage intent data in Apollo you can harness a much wider network of prospects within your qualified companies. This means that you can focus your sales efforts on reaching the right accounts at the right time.

To do so, you must first select the different categories and companies you are targeting. Apollo refers to these as intent topics. When a company actively searches for one of your selected intent topics, this triggers an intent signal. Apollo captures and updates intent signals weekly. Based on the frequency, trend, and recency that these intent signals fire, Apollo calculates an intent score.

Intent Score

Apollo uses the intent score to calculate the strength of a company's buying intent. The intent score has 3 components:

  • Frequency—How often is a company searching for a particular topic with intent?
  • Trend—Is there an upward or downward trend in the search for a particular intent topic?
  • Recency—When was the last time a company searched for the intent topic?

Apollo takes each of these components into account when giving the company a score. Apollo then groups them into 1 of 3 categories—high, medium, or low intent.

The higher a company's overall intent score, the more likely your ideal contacts within the company will engage and convert into paying customers.

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Available Intent Topics

In Apollo, you can choose from over 1,600 intent topics within 110 broader categories such as 3D software, sales, financial services, or IT consulting, to name a few.

 
Spoilt for Choice with a Custom Plan

Please note, if you are on a Free or Basic plan, Apollo allows you to select 1 of these intent topics at no extra cost to your plan. If you have Pro, you can select up to 6 intent topics at no extra cost. If you are on a Custom plan, the world is your oyster! Chat with the Apollo Sales Team to unlock the number of intent topics you need to succeed.

You can find powerful granularity when searching at the intent topic level in Apollo. This means that you can apply the specific intent topic(s) that best fit your market, even if it is very niche. For example, if you are in the development tools industry you could apply something very granular to your search such as "artificial neural network software", "cookie and website tracker scanning software", or "augmented reality SDK software", to name just a few of your available options.

Ready to start leveraging intent data? Refer to the steps in this article to select your topic(s), access key intent data insights when using the Apollo Search tool, and if you have a custom Apollo plan, filter by intent score too.

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