Overview
Buying Intent helps you engage with the right prospects from the right companies at the right time. With timely insights into the online intent-to-buy behaviors of your ideal customer profiles, buying intent allows you to easily identify the solutions and products that your target markets are actively researching online.
You can leverage buying intent in Apollo to prospect smarter. When the individuals within a company search with intent for topics related to your product or service, this fires an intent signal. Apollo ranks these companies by intent score. This means that you can easily identify and target the right companies that are actively searching for a solution that your company provides.
Refer to the sections below for more information about how to configure the settings, leverage buying intent when prospecting in Apollo, and if you are on a Professional or Custom plan, filter by intent topics, intent scores, and time range.
Configure the Intent Topic Settings
Launch Apollo, click Settings, and then click Buying Intent.
Use the Search bar or scroll through the different categories available and click the checkbox(es) next to the topic(s) of your choice.
Please note, if you are on a Free plan, Apollo allows you to select 1 of these intent topics at no extra cost to your plan. If you are on a Basic plan, you can select up to 6 intent topics at no extra cost. If you are on a Pro plan, you can select up to 6 intent topics and can filter by intent topics, intent score, and time range. If you are on a Custom plan, the world is your oyster! Chat with the Apollo Sales Team to unlock the number of intent topics you need to succeed and use all intent filters to your heart's content!
When you click a checkbox, Apollo displays the intent topic on the right-hand side of your screen.
To delete a topic from your selected list, click the checkbox again or click the x next to the name of the topic on the right.
Please note, each intent topic is not an exact match. Topics are aggregated from up to 25 keywords and up to 25 competitors. Try adding similar relevant intent topics to your list too.
When you have chosen your topic(s), click Save Intent Topics.
Remember to choose your topics carefully. Apollo aims to provide you with the most accurate intent signals possible. Therefore, when you select and save your preferred topic(s), you cannot change the intent topic settings for 24 hours. Please also note that your entire team can access and update the intent topic settings.
You have now selected your intent topic(s).
Please note, you can also configure the intent settings from the Search page. To do so, click the Buying Intent filter from the Company tab, and then click Edit on the right next to Intent Topics. 
Access Intent Data When Prospecting Companies in Apollo
Now that you have configured your intent topic(s), you can view all the companies that have shown buying intent related to your selected topic(s) in the last 3 months.
To do so, launch Apollo, click Search, and then click the Companies tab.
Click the Filters icon and apply any filters that you want to your Search. Then, click the Net New or Saved tab.
For further information about how to apply filters to a Search and the different types of filters available, please refer to the "Search Filters Overview" article.
Scroll through the results. Apollo displays an intent signal bar next to any companies that have shown high, medium, or low intent for your selected topic(s).
Apollo does not display an intent signal bar if a company has not shown buying intent for your selected topic(s).
Hover your mouse over the intent signal bar to access the insights. Apollo displays a modal with a graph that shows:
- The number of signals LeadSift captured for the intent topic you selected in the last 90 days
- The weekly date range from when LeadSift captured the intent signal
- Any trends in the number of signals captured within the last 30 days
- Any other relevant intent topics you previously selected for which the company has scored
You have now accessed intent data when prospecting companies in Apollo.
Filter Companies By Intent Score
Please note, you can only filter by intent score, intent topics, and time range if you are on a Professional or Custom plan. If you are interested in accessing this filter in your day-to-day workflow, please contact the Apollo Sales Team to discuss your options.
Launch Apollo, click Search, and then click the People or Companies tab.
Click the filters icon, scroll to Buying Intent on the left of your screen, and then click the drop-down. From here, you can filter by intent score, intent topics, and time range.
Click the intent score(s) and intent topics that you want to apply to a Search. Apollo reflects the results on the right.
Then, scroll to the time range filter and click the drop-down fields to select how recent you want the intent signals to have been captured for this Search.
Apply any other filters that you want to add to the Search and then click the Net New tab to access qualified prospects with buying intent.
You have now applied the buying intent filter to a Search.
If you want to save the Search, click Save and Subscribe. Then, follow the steps in the Create and Subscribe to Saved Searches article to receive email alerts every time new companies match your buying intent search criteria.
Looking for handy prospecting tips to help you make the most out of the Apollo Search tool? For more information about prospecting in Apollo, please refer to the "Leverage the Apollo Database to Find New Customers" article.
Edit Your Intent Topic(s)
If you want to make any changes to your intent topic selection, you can do so directly from the Apollo Search page.
Launch Apollo, click Search, and then click the People or Companies tab.
Click the Filters icon, scroll to the Buying Intent filter, and then click the drop-down.
Click the Edit icon.
Apollo displays an Intent Topic Settings modal. Use the Search bar or scroll through the different categories available. You can click or deselect the checkbox(es) next to the topic(s) that you want to select or delete.
When you have made the changes, click Save.
You have now edited your intent topics from the Search page.