Leverage Intent Data in Apollo (Beta)

Article author
Sarah Malone
  • Updated

Overview

 
A Bit of Beta Makes it Better!

Please note, this feature is currently in Beta. If you do not have access to intent data just yet, we haven't forgotten you! Please bear with us while we fine-tune the magic formula.

Intent data is a behavior-driven dataset that provides you with timely insights into the online intent-to-buy behaviors of your ideal customer profiles.

You can leverage intent data in Apollo to prospect smarter. When the individuals within a company search with intent for topics related to your product or service, this fires an intent signal. Apollo ranks these companies by intent score. This means that you can easily identify and target the right companies that are actively searching for a solution that your company provides.

Refer to the sections below for more information about how to configure the settings, leverage buying intent when prospecting in Apollo, and if you are on a custom plan, filter with intent data too.

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Configure the Intent Topic Settings

Launch Apollo, click Settings, and then click Buying Intent.

Apollo Settings Page

Use the Search bar or scroll through the different categories available and click the checkbox(es) next to the topic(s) of your choice.

Select Intent Topics

 
Spoilt for Choice with a Custom Plan

Please note, if you are on a Free or Basic plan, Apollo allows you to select 1 of these intent topics at no extra cost to your plan. If you have Pro, you can select up to 6 intent topics at no extra cost. If you are on a Custom plan, the world is your oyster! Chat with the Apollo Sales Team to unlock the number of intent topics you need to succeed.

When you click a checkbox, Apollo displays the intent topic on the right-hand side of your screen.

List of Selected Intent Topics

To delete a topic from your selected list, click the checkbox again or click the x next to the name of the topic on the right.

Delete a Topic

When you have chosen your topic(s), click Save Intent Topics.

Save Topics Button

 
24-Hour Countdown

Remember to choose your topics carefully. Apollo aims to provide you with the most accurate intent signals possible. Therefore, when you select and save your preferred topic(s), you cannot change the intent topic settings for 24 hours.

You have now selected your intent topic(s).

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Access Intent Data When Prospecting Companies in Apollo

Now that you have configured your intent topic(s), you can view all the companies that have shown buying intent related to your selected topic(s) in the last 3 months.

To do so, launch Apollo, click Search, and then click the Companies tab.

Companies Tab

Click the Filters icon and apply any filters that you want to your Search. Then, click the Net New or Saved tab.

Search Page Results

 
Filter Out the Noise!

For further information about how to apply filters to a Search and the different types of filters available, please refer to the "Search Filters Overview" article.

Scroll through the results. Apollo displays an intent signal bar next to any companies that have shown high, medium, or low intent for your selected topic(s).

Intent Signal Bar

Apollo does not display an intent signal bar if a company has not shown buying intent for your selected topic(s).

No Intent Signal Bar

Hover your mouse over the intent signal bar to access the insights. Apollo displays a modal with a graph that shows the recent trends for a specific topic, compares the frequency against previous months, and clarifies whether this company has scored for any other intent topics that you previously selected.

Intent Data Modal With Stats

You have now accessed intent data when prospecting companies in Apollo.

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Filter Companies By Intent Score

 
Custom Only

Please note, you can only filter by intent score if you are on a Custom plan. If you are interested in accessing this filter in your day-to-day workflow, please contact the Apollo Sales Team to discuss your options.

Launch Apollo, click Search, and then click the People or Companies tab.

Apollo Search Page

Click the filters icon, scroll to Buying Intent on the left of your screen, and then click the drop-down.

Buying Intent Filter

Click the intent score(s) that you want to apply to a Search. Apollo reflects the results on the right.

Filter By Intent

Apply any other filters that you want to add to the Search and then click the Net New tab to access qualified prospects with buying intent.

Net New Tab

You have now applied the buying intent filter to a search.

 
Prospect Like a Pro!

Looking for handy prospecting tips to help you make the most out of the Apollo Search tool? For more information about prospecting in Apollo, please refer to the "Leverage the Apollo Database to Find New Customers" article.

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Edit Your Intent Topic(s)

If you want to make any changes to your intent topic selection, you can do so directly from the Apollo Search page.

Launch Apollo, click Search, and then click the People or Companies tab.

Apollo Search Page

Click the Filters icon, scroll to the Buying Intent filter, and then click the drop-down.

Buying Intent Drop-Down

Click the Edit icon.

Edit Intent Topic Icon

Apollo displays an Intent Topic Settings modal. Use the Search bar or scroll through the different categories available. You can click or deselect the checkbox(es) next to the topic(s) that you want to select or delete.

Intent Topic Settings Modal

When you have made the changes, click Save.

Save Changes in Intent Topic Settings Modal

You have now edited your intent topics from the Search page.

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