Overview
Are you confident that your emails to prospects are being delivered? By heeding Apollo's email deliverability scoring, you can ensure that prospects receive your perfectly crafted emails.
Deliverability scoring shows you whether your linked mailboxes are experiencing deliverability issues and, if so, provides actionable steps you can take to fix those issues. Your deliverability score is calculated based on factors like spam rate, bounce rate, and reply rate. The better these rates are, the better your deliverability score.
The following sections detail how to find and use deliverability scores.
Find Your Deliverability Score
To find deliverability scores for your mailboxes, launch Apollo and click Settings > Mailboxes.
The Deliverability score column shows the score for each of your linked mailboxes.
Improve Email Deliverability
If you have a new domain, check out Inbox Ramp-up to naturally increase email delivery over time. This aligns your inbox behavior with email provider standards, helping to improve your deliverability.
If a mailbox has a moderate or low score, Apollo provides steps you should take to improve deliverability and ensure that emails sent from the mailbox are received.
To view these steps, click the additional options (...) for the mailbox with the low or moderate score, then click Check deliverability.
The Suggestions section of the deliverability settings shows tips for improving your mailbox's score. Some tips provide general guidance, such as using older mailboxes.
For tips that involve taking specific actions within Apollo, click Fix to proceed to the area where you can make improvements.
To gain a better understanding of your deliverability score, review the specific metrics that feed into the scoring, including the bounce rate, spam rate, and click rate. Metrics that are trending in the right direction are highlighted in green.
Hover on any of these metrics to learn about the ideal ranges for these email rates and how to improve them.
Take Next Steps
You've improved your deliverability score and your emails are actually reaching customers' inboxes. Now, it's time to focus on the quality of your emails.
Check out Apollo's tips for writing effective sales emails.