Overview
Sequences are outreach campaigns that you can use to reach out to contacts over a planned period of time with sequential touchpoints like phone calls, emails, social media engagement, and other tasks.
Use sequence schedules to control the day and time that you send out sequence emails. You can configure multiple sending schedules for different sequences, dependent on audience timezones or contact expectations. Sending schedules help optimize the possibility of positive interactions.
Check out the following sections to create and edit sequence schedules.
Create a Sequence Schedule
To create a sequence schedule:
- Launch Apollo and navigate to Settings > Team email & sequences > Sequences > Schedules.
- Click + New Schedule.
- Enter a name, and choose a timezone on which to base your schedule.
- (Recommended) Check to enable the use of a contact's local time zone if location data is available. Check to skip sending emails on US national holidays.
- Click Create.
- Next, click Add Time Block for each day that you want to send sequence emails.
- Select a time range, then click Add Time Block.
- Repeat this process for each day that you want to send emails.
- When finished, click Save.
You have now configured a sequence sending schedule, and you can apply the schedule to a sequence.
You can edit a sending schedule at any time.
Apply a Sending Schedule to a Sequence
Yes, they are! Action items are subject to your sending schedule and the wait time between steps in your sequence. For example, if you have an automatic email step before your action item step, your action item task would be impacted by the sending schedule and wait time from the prior step.
To apply a sending schedule to a sequence:
- Launch Apollo and click Sequences.
- Select your sequence.
- Click Settings.
- Under schedule, select the schedule you want to use.
- Click Save Changes.
You have now applied a sending schedule to a sequence. You're ready to add contacts and engage with people in the sequence.
Wondering how contacts are prioritized in a sequence? Apollo prioritizes contacts based on their prospect score. Contacts with higher scores are more likely to engage with your outreach, and these contacts will proceed through your sequence ahead of lower-scoring prospects. Learn more.