Enrich Marketo Contacts With Apollo Data

Overview

If you use Apollo for data but use Marketo for engagement, you can enrich your existing contacts in Marketo with up-to-date information from Apollo.

The benefits of instant enrichment include:

• Accuracy: Ensure the data you gather from lead capture forms in Marketo is correct and up-to-date.
• Streamlined Workflow: Remove unnecessary steps when working between Apollo and Marketo.
• Specificity: Guarantee the leads that best match your Ideal Customer Profile include all the data points that you need to execute your engagement strategy effectively.
• Instant Data Fill: The data you enrich from Apollo to Marketo is instant.

Refer to the sections below for instructions on how to access your Apollo API Key, create a webhook, and set up enrichment field mapping in Marketo to enrich your existing Marketo contacts with Apollo data.

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Access Your Apollo API Key

You need to access your Apollo API Key before you can use Apollo to enrich your Marketo contacts.

Launch Apollo and click Settings. Then, click Integrations.

Scroll to API and click Connect.

This takes you to the API Settings page which displays your Rate Limits and contains a link to the Apollo API documentation. Click Request API Key to continue with the setup.

Copy your unique API Key to your clipboard with ctrl+c on PC or cmd+c on Mac.

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Create a Webhook in Marketo

Launch Marketo, click Admin, then click Webhooks.

Click New Webhook.

Give your new Webhook a name.

Copy and paste the link below into the URL field:

https://api.apollo.io/v1/people/match?api_key=YOUR_API_KEY&first_name={{lead.First 
Name:default=}}&last_name={{lead.Last Name:default=}}
&email={{lead.Email Address:default=}}
&website_url={{company.Website:default=}}
&organization_name={{company.Company Name:default=}}

Click the Request Type drop-down and select POST.

Click the Response Type drop-down and select JSON.

Click Save.

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Set Up Enrichment Field Mapping in Marketo

Scroll to the Response Mapping section and click Edit. Then, click Add.

Under Response Attribute select the Apollo Attribute that you want to use.

You can choose from the following Apollo Attributes:

Under Marketo Field select the corresponding field in Marketo.

When you are ready, click Save.

You are now ready to trigger your webhook in Marketo.

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