Integrate Marketo with Apollo

Overview

If you use Apollo for data but use Marketo for engagement, you can enrich your existing contacts in Marketo with up-to-date information from Apollo.

The benefits of instant enrichment include:

• Accuracy: Ensure the data you gather from lead capture forms in Marketo is correct and up-to-date.
• Streamlined workflow: Remove unnecessary steps when working between Apollo and Marketo.
• Specificity: Guarantee the leads that best match your ideal customer profile include all the data points that you need to execute your engagement strategy effectively.
• Instant data fill: The data you enrich from Apollo to Marketo is instant.

Check out the following sections to connect the integration and set up enrichment field mapping to enrich your existing Marketo contacts with Apollo.

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Connect the Integration

To connect the integration, first generate an Apollo API key, then create a webhook in Marketo.

Generate an API key

To generate an API key on Apollo:

1. Launch Apollo and click Settings > Integrations.
2. Click Connect beside API.

3. Click Request API Key.
4. Apollo generates an API key. Copy your API key (CTRL + C on PC or CMD + C on Mac). Consider pasting the API key to a secure location for use in a later step.

Next, create a webhook on Marketo.

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Create a webhook in Marketo

To create a webhook in Marketo:

1. Log into Marketo and click Admin > Webhooks.
2. Click New webhook.
3. Give your webhook a name.
4. Copy and paste the following link into the URL field, replacing YOUR_API_KEY with your actual Apollo API key:

https://api.apollo.io/v1/people/match?api_key=YOUR_API_KEY&first_name={{lead.First Name:default=}}&last_name={{lead.Last ame:default=}}&email={{lead.Email Address:default=}}&website_url={{company.Website:default=}}&organization_name={{company.Company Name:default=}}

5. For request type, select POST.
6. For response type, select JSON.

7. When finished, click Save.

Next, set up enrichment field mapping.

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Set Up Enrichment Field Mapping

Enrichment field mapping helps ensure your contacts are properly mapped across both platforms.

To set up enrichment field mapping:

1. In Marketo, click Edit Response Mapping for your webhook.
2. Click Add.
3. Select the Apollo attribute you want to use.

You can choose from the following Apollo attributes:

4. Select the corresponding field for the Marketo field in Marketo.

5. You can add as many fields as necessary. Repeat the process for additional fields.
6. When finished, click Save.

You're now ready to trigger the webhook in Marketo.

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