Overview
Sequences are outreach campaigns with any number of sequential contact points and tasks that are customized to personally engage your target audiences at scale. They help your team deliver communications to your customers and complete the right tasks at the right time to speed prospects through your pipeline and turn them into paying customers as efficiently as possible.
By default, sequences end when a contact replies to an email. However, there may be situations where you want contacts to continue through a sequence.
Check out the following steps to prevent replies from ending a sequence.
Prevent Replies from Ending a Sequence
To prevent replies from ending a sequence:
- Launch Apollo and click Sequences.
- Select your sequence.
- Click Settings.
- Click ✕ to remove the existing sequence ruleset.
- Under Mark emails as not sent when the contact is any of, remove Replied.
Occasionally, contacts may respond to a meeting invite, or any other email thread not initiated via Apollo, which could be categorized as a reply within a sequence. This allows for consistent measurement of how engaged contacts are with the sequence, regardless of the specific content. While this is expected behavior, it could impact how you choose to adjust this setting.
- Next, click Show Default Triggers.
- Uncheck Mark contact as finished in sequence when there is a reply.
- When finished, click Save.
Apollo doesn't end the sequence when a contact replies to an email.