Buying Intent Overview

Overview

Buying intent refers to signals that indicate a company or prospect is actively researching or considering solutions like yours. These signals are based on online behaviors, such as consuming content related to specific topics, products, or pain points.

Apollo helps you engage the right prospects at the right time by providing timely insights into the research behavior of your ideal customer profile, making it easier to identify when companies are showing interest in relevant topics.

Once you've identified your ideal customer profile on Apollo, use buying intent to visualize key engagement signals, filter for companies with the highest intent scores for your selected topics, and prioritize your pipeline based on real-world data.

It's in the Plan

Access to buying intent topics and search filters depends on your Apollo plan. If you need more buying intent topics, upgrade your plan. If you have questions about upgrading, reach out to the Apollo sales team.

Check out the following sections to learn more about buying intent on Apollo.

How It Works

Buying intent on Apollo works when you select buying intent topics that are relevant to your product or service. Intent topics are products and services that prospects actively research online across social media, company websites, job boards, news sites, and other resources. These can be keywords or even competitor names.

You can choose from over 15,000 buying intent topics, such as 3D software, sales, or financial services. Check out a complete list of available buying intent topics.

When a company actively searches for one of your selected intent topics, Apollo captures a buying intent signal. Apollo captures buying intent signals weekly.

Apollo partners with buying intent data providers Bombora and LeadSift, a Foundry company, to provide buying intent signals.

Based on the frequency, trend, and recency that these intent signals fire, Apollo calculates an intent score for companies. This score indicates the strength of a company's buying intent. A higher intent score indicates the prospect is more likely to engage with your company and convert to a paying customer.

Bombora	When Bombora provides an intent topic, Apollo utilizes an accompanying intent score with a range of 0-100. Scores from 0-61 are low, 62-75 mid, and 75-100 high.
LeadSift	When LeadSift provides an intent topic, Apollo calculates intent scores based on the following: Frequency: How often is a company searching for a particular topic with intent? Trend: Has there been an upward or downward trend in the search for a particular intent topic over the last 30 days in comparison to the previous 30 days? Recency: When was the last time a company searched for the intent topic? Apollo then groups the scores into one of the following categories: High: A company triggers at least four intent signals in the last 90 days or demonstrates an upward trend with at least two intent signals in the last week. Medium: A company triggers at least four intent signals in the last 90 days and at least one intent signal in the last two weeks. Low: A company triggers at least 1 intent signal in the last 90 days.

Bombora

When Bombora provides an intent topic, Apollo utilizes an accompanying intent score with a range of 0-100. Scores from 0-61 are low, 62-75 mid, and 75-100 high.

LeadSift

When LeadSift provides an intent topic, Apollo calculates intent scores based on the following:

Frequency: How often is a company searching for a particular topic with intent?
Trend: Has there been an upward or downward trend in the search for a particular intent topic over the last 30 days in comparison to the previous 30 days?
Recency: When was the last time a company searched for the intent topic?

Apollo then groups the scores into one of the following categories:

High: A company triggers at least four intent signals in the last 90 days or demonstrates an upward trend with at least two intent signals in the last week.
Medium: A company triggers at least four intent signals in the last 90 days and at least one intent signal in the last two weeks.
Low: A company triggers at least 1 intent signal in the last 90 days.

If Bombora and LeadSift both provide data for an intent topic, Apollo chooses the higher score between the sources.

To put buying intent into action, apply it as a filter when you search for people or companies on Apollo. Select the intent topics and score ranges that match your offering, then combine them with your existing search criteria to surface prospects at companies actively researching those topics. This allows you to focus your outreach on high-intent accounts and discover net-new opportunities that align with your ideal customer profile.

Get Started

Ready to leverage buying intent?

Set buying intent topics	Start by choosing buying intent topics that are relevant to your company. Want a jumpstart? Follow Apollo's buying intent recommendations for quick setup.
Filter for prospects by buying intent	Find the companies searching for topics relevant to your business by applying buying intent filters in search. Select your intent topics and score ranges, combine them with your existing filters, then use net new to surface qualified prospects at high-intent companies.
View buying intent for a company	Zero in on a particular company to see buying intent details, including an intent history that shows trends over time.

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Overview

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