Use Buying Intent in Apollo

Overview

Buying intent helps you engage with the right prospects from the right companies at the right time. With timely insights into the online intent-to-buy behaviors of your ideal customer profiles, buying intent allows you to easily identify the solutions and products that your target markets are actively researching online.

You can leverage buying intent in Apollo to prospect smarter. When the individuals within a company search with intent for topics related to your product or service, this fires an intent signal. Apollo ranks these companies by intent score. This means that you can easily identify and target the right companies that are actively searching for a solution that your company provides.

The following sections provide more information about how to configure the settings, leverage buying intent when prospecting in Apollo, and filter by intent topics and intent scores.

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Select Your Intent Topics

1. Launch Apollo and click Settings > Buying Intent.
2. Click the checkboxes next to the topic(s) you want to use. Then, click Save Intent Topics.
3. You and your team cannot change the intent topics again for 24 hours. If you want to make the changes, click Save Intent Topics again.

You have now selected your intent topic(s).

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Filter Companies By Intent Score

To filter your Apollo search results by intent score:

1. Launch Apollo and click Search, then click either People or Companies.
2. Click the Buying Intent drop-down. From here, you can filter by intent score, intent topics, and time range.
3. Click the checkboxes for the intent scores and topics that you want to apply to your search. Apollo updates the search results as you change the filters.
4. Apply any other filters that you want to add to your search. Then, click the Net New tab to access qualified prospects that match your buying intent filters.

You have now applied the buying intent filters to a search.

To save the your search, click Save Search. You can also set up alerts for whenever new records match your saved search.

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Access Intent Data When Prospecting Companies

With your intent topics added, you can view all the companies that have shown buying intent related to your selected topics. To do so:

1. Launch Apollo and click Search > Companies.
2. Apply filters to your search. Then, click the Net New or Saved tab.
    

   Filter Out the Noise!

   For more information about search filters, refer to Search Filters Overview.

3. In the search results, Apollo displays an intent signal bar next to any companies that have shown high, medium, or low intent for your selected topics. No bar displays for companies that do not show buying intent.
   
   Hover over the intent signal bar to access the insights. The graph shows historical movement of the score over the previous 90 days.
   
   

You have now accessed intent data when prospecting companies in Apollo.

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Edit Your Intent Topic(s)

To make changes to your intent topic selections from the search page:

1. Launch Apollo and click Search, then click either People or Companies.
2. Click the Buying Intent drop-down, then click Edit.
3. Click the checkboxes next to the topic(s) that you want to add or remove. You and your team cannot change the intent topics again for 24 hours. Make sure you want to make the changes, then click Save.

You have now edited your intent topics.

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