Overview
Scores help you identify the prospects most likely to convert into buyers by ranking them against attributes of your ideal customers. When you search for people or companies, Apollo assigns a score rating to each result based on how well they match the score. You can filter by scores to quickly hone in on customers.
Check out the following section to use scores on Apollo.
Use a Score Filter
Use the scores filter to identify the prospects most likely to convert into buyers.
Did you know? Apollo uses auto-score as your primary score by default. If you create a custom score, set it as your primary score.
To use a score filter:
- Launch Apollo and click Search > People or Companies.
- Click Show Filters > Scores.
- Select a minimum score rating:
- ⭐ Excellent
- 😄 Good
- 🙂 Fair
- ✖ Not a fit
- Apollo updates your search results based on the score you selected.
Apollo uses your primary score when you prospect. Prospects earn a score rating based on the highest performing signal the prospect matches. For example, if a person matches 2 good signals and 1 excellent signal, they receive an excellent score rating.
- Click the score column then select ascending or descending to sort by lowest or highest scores.
- Click a person or company profile. Apollo shares insights, including each score signal that contributed to the rating.
You have now used scores on Apollo.
With your refined prospects, save your search, add contacts to a sequence, reach out with the dialer, or add prospects to a list.
Check out Search Filters Overview to learn more about the scores filter and all of the available search filters.