Search Filters Overview

Target your market segment

The number of employees filter helps you narrow your search by company headcount. Use this filter to find the contacts and accounts that fit your ideal market segment, whether in small, medium, or large businesses.

To use this filter:

1. Click # of employees > then select from the predefined ranges, set a custom range, or search for companies where the headcount is unknown.
2. Apollo updates your search results with the company sizes you specified.

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Tailor your search to the ideal department size

​​The number of employees by department filter helps you find people and companies by the number of team members in specific departments. Use this filter to target your outreach to companies with the department sizes that are most likely to benefit from your product or service.

This filter shows anyone working at companies with the department sizes you select.

To use this filter:

1. Click + Add new department and begin typing the department name. Then, select a department from the results. You can apply multiple departments to your search.
2. Next, enter a minimum or maximum number of employees, or create a range.
3. Apollo updates your search results with the company sizes you specified.

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Search for who's buying

Buying intent gives you timely insights into the online intent-to-buy behaviors of your ideal companies. The buying intent filter allows you to filter by buying intent scores and intent topics. Use this filter to target the companies who are actively researching specific topics related to your product or service online.

Apollo calculates buying intent based on how recently and how often companies demonstrate buying intent when searching online resources for the intent topics you choose. Companies with higher buyer intent scores may be more likely to buy related products or services.

To use this filter:

1. Click Buying intent, and select one or more intent scores.
2. Click one or more intent topics.
• Click the Edit icon to select or adjust your team's buying intent topics. You can also access and edit your intent topics from the intent settings. When you make edits, you can't change your topics for 24 hours.
3. Apollo updates your search results with the buying filters you selected.

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Target a specific buyer

The company filter allows you to search by company names. Use this filter to find or exclude specific companies on your prospecting list. You can filter by multiple companies to target a wider audience.

To use this filter:

1. Click Company, and begin typing the company name.
2. Select the company from the results.
   • Check Is not any of to search employees not associated with the selected companies.
   • Check Include past company to include prior employees.
   • Click Is known to filter for contacts whose company is known.
   • Click Is unknown to filter for contacts whose company is unknown.

3. Click Include / exclude list of companies to include or exclude companies by website addresses.
4. Apollo updates your search results with the company data you selected.

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Increase your chance of engagement

The email status filter narrows your search by a person's email status in Apollo. Use this filter to target the right contacts in your outreach and maintain a healthy deliverability rate.

Email statuses refer to the likelihood of a contact's email address being active, valid, and verified. Apollo displays five default email statuses: likely to engage, verified, unverified, update required, and unavailable. The update required status is only available on saved contacts. You can filter for one or multiple email statuses to find the contacts most likely to respond to your outreach.

To use this filter:

1. Click Email status, and select one or more email statuses.
2. Or click Advanced > Show only user managed to only search for contacts that you or your team uploaded via CRM or CSV or that you manually edited in Apollo.
3. Apollo updates your search results with the email statuses you selected.

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Tailor your search by trade

The industry & keywords filter lets you focus your search by specific industries and keywords. Use this filter to find contacts in the sectors that match your ideal customer profile.

Industry is a self-reported, single value pulled from company social media sites, while keywords can be surfaced from a variety of sources.

Industry searches are useful if you're targeting companies that offer a wide range of goods and services that all relate to the same field. If you want to search broadly and don't care about more specific business purposes or service, use the industry filter. Check out the full list of supported industries and trades.

If you want more granular targeting, keywords are ideal since there isn't an upper limit on how many you can use. You can combine multiple keywords to drill down into companies who match any of the keywords you want, or you can search for companies who match all of the keywords you want. In addition, you can add in keywords to exclude so you're not getting results that don't fit your target audience.

To use this filter:

1. Click Industry & keywords and begin typing an industry name. Then, select the industry from the results. You can filter by multiple industries.
   • Click Advanced Settings > Is not any of to exclude specific industries.
   • Click Advanced Settings > Is known to include results where a company's industry is known.
   • Click Advanced Settings > Is unknown to include results where a company's industry is unknown.

2. Or click Company keywords to filter by specific keywords. Check Include keywords to search for any keywords you enter, separated by a comma. Check Include ALL to search for all keywords you enter, separated by a comma. Click Advanced Settings to choose the type of keywords to filter by: company name, social media tags, social media description, or SEO description.
3. Apollo updates your search results with the industries and keywords you selected.

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Find the fastest growing companies

The job postings filter allows you to filter by companies currently hiring for open positions.

Use this filter to find companies that are expanding. You can filter by specific job titles, job locations, or both, as well as other job posting details.

Apollo detects job posting activity from multiple sources and regularly enriches the data.

To use this filter:

1. Click Job postings and begin typing a job title to select it from the list. You can enter one or more options.
   • Under Job located at, begin typing a job location and select it from the list to filter by location. You can select one or more options.

2. Or click Job posting date & range and select a minimum or maximum number of days since the job was first posted, or create a range.
   • Under Job posted at, select a from or to date, or create a range.
3. Apollo updates your search results with the job posts you selected.

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Find your ideal customers by their profession

The job titles filter allows you to search for contacts by their job title or job function. Use this filter to target contacts in the roles that best match your ideal customer profile.

To use this filter:

1. Click Job titles, and begin typing a position. Then, select the title from the results.
   • Check Is not any of to exclude specific job titles.
   • Check Include past job titles to include contacts that previously held the position.

2. Or click Boolean search to use Boolean operators like AND, OR, and NOT to target exact results.

3. Click Is known to filter for contacts whose job title is known.
4. Click Is unknown to filter for contacts whose job title is unknown.
5. Click Management level to filter by levels like founder, manager, or intern.
6. To filter more broadly, click Departments & job function.
7. Apollo updates your search results with the job title filters you selected.

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Search for the contacts on your lists

The lists filter allows you to filter by the lists you've created in Apollo. Lists enable you to consolidate contacts or companies in a common resource so you can easily find them in a search, use them in an Apollo sequence, or export them for use in third-party platforms.

Apply this filter to search for contacts or companies you've already identified in your saved lists.

To use this filter:

1. Click Lists > People or Companies.
2. Use the dropdown to select one or more lists.
3. Or click Advanced Settings to exclude or include all lists.
4. Apollo updates your search with the contacts from the lists you selected.

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Prospect by region

The location filter enables you to focus your search on specific geographies. Use this filter to prospect in your ideal location or to avoid specific areas.

To use this filter:

1. Click Location > then select the Contact tab to search by an individual's location or the Account tab to search by a business location.
• Begin typing a city, state, country, or zip code. Hover over the result, and click it to Include or Exclude the area. You can make multiple selections.

2. Or click Select Zip Code Radius to filter by a radius around a specific zip code.
3. Apollo updates your search results with the location filters you selected.

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Target a specific prospect

The name filter lets you filter by specific individuals. You can filter by first or last name, or both. You can filter one name at a time.

Use this filter to find a specific contact quickly. If you're looking for a saved contact, click the Saved tab.

To use this filter:

1. Click Name > then enter a person's name.
2. Apollo updates your search results with the name you selected.

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Find the contacts and accounts you manage

The owner filter allows you to find contacts and accounts by their owners. Use this filter to easily include or exclude the contacts and accounts that you or your teammates own in a search.

To use this filter:

1. Click Owner > Contact or Account.
2. Select one or more account owners from the dropdown.
3. Or click Not owned by to exclude results from specific account owners.
4. Apollo updates your search results with the owner filters you selected.

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Identify and target the people who best represent your ideal customers

The persona filter allows you to filter by personas. Personas are sets of custom filters comprised of titles, departments, and other attributes that define the specific groups of people you want to target in a search.

Use this filter to find the types of people most likely to buy your product or service.

To use this filter:

1. Click Persona > then check one or more personas.
• Click Manage personas to edit existing personas.
2. Or click + Persona to create a new persona.
3. Apollo updates your search results based on the personas you selected.

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Find the accounts you're engaged with

The playbook filter allows you to view the accounts in your saved playbooks. Similar to sequences, but for accounts instead of contacts, you can use playbooks to enroll accounts into an ordered series of customized engagement steps and tasks for you or your team.

Use this filter to find the accounts you've already assigned to certain playbooks.

To use this filter:

1. Click Playbook and select one or more playbooks from the dropdown.
2. Or click Show advanced and select to exclude companies from one or more playbooks.
3. Apollo updates your search results based on the playbook filters you selected.

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Scan for the highest scoring leads

The scores filter allows you to filter people or companies by scores. Scores are the custom rubrics you and your team create to automatically rank potential contacts and accounts based on the demographic, firmographic, and behavioral attributes that are most important to you.

First, create your scoring models in Apollo. Then, use this filter to pinpoint the people and companies with the highest lead scores. You can filter by minimum scores like excellent, good, fair, or not a fit.

To use this filter:

1. Click Scores and select a score.
2. Apollo updates your search results based on the score you selected.

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Find the people you're engaged with

The sequence filter allows you to find the people or companies associated with specific sequences. Sequences are the multichannel outreach campaigns you build in Apollo to engage with contacts via automated steps and manual tasks.

Use this filter to view people already assigned to certain sequences.

To use this filter:

1. Click Sequences and select one or more sequences from the dropdown.
• Click the options to include contacts in the selected sequences.
• Or click Show Advanced to exclude contacts from selected sequences.
2. Apollo updates your search results with the sequence filters you selected.

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Connect with the right people at the right time

The signals filter allows you to search for people or companies with the signals you create in Apollo. Signals are sets of custom demographic and behavioral filters, combined with communication tips.

Once you have created signals in Apollo, apply this filter to find and connect with the people and companies that match the criteria of your ideal customers.

To use this filter:

1. Click Signals > All, People, or Companies.
2. Check one or more signals.
3. Apollo updates your search results based on the signal filters you selected.

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Track the progress of your relationships with prospects

The stage filter allows you to filter contacts or accounts by their stage in Apollo. Stages help you visualize where your contacts are in your sales pipeline.

Apply this filter to identify and enroll the right contacts into the right sequences.

To use this filter:

1. Click Stage > Contact or Account.
2. Check each stage you want to include or exclude.
3. Apollo updates your search results based on the stage filters you selected.

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Find the leads in your district

The territories filter allows you to find people and companies by territories. Territories are geographies and sets of filters that restrict which contacts and accounts each person on your team can prospect.

Use this filter to find the contacts in your assigned territories.

To use this filter:

1. Click Territories > then select a territory from the dropdown.
2. Apollo updates your search results based on the territory you selected.

It's in the Plan

Some Apollo plans include more filters than others. To access advanced filters, upgrade your plan. If you have questions about upgrading, reach out to the Apollo sales team.

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Find accounts and contacts by creation date

The account and contact created date filters let you search for people and companies by the date the accounts were created in Apollo. Use this filter to find contacts and accounts by a specific quarter or date.

To use this filter:

1. Click Account created date or Contact created date > then select a date or set a range.
2. Apollo updates your search results based on the creation date filter you selected.

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Find imported leads

The account and contact CSV import filters allow you to find specific people and companies by CSV import. Use this filter to find specific leads that you imported.

To use this filter:

1. Click Account CSV import or Contact CSV import > then check one or more CSV import file names.
2. Apollo updates your search results based on the imports you selected.

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Find contacts by custom criteria

The account and contact custom fields filters allow you to search by custom fields. Custom account or contact fields include research or other informaton unique to your organization.

Use this filter to find leads by custom criteria.

To use this filter:

1. Click Account custom fields or Contact custom fields > then select a custom field.
2. Select a value to filter by.
3. Apollo updates your search results based on the values selected for the custom field.

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Find accounts who need engagement

The account engagement filter allows you to search for companies by last contacted date. Use this filter to find accounts who you're already engaged with, or to find ones who have fallen out of outreach.

To use this filter:

1. Click Account engagement > then enter a date or create a range.
2. Or select a minimum number of engagements.
3. Apollo updates your search results based on the engagement filters you selected.

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Search by Salesforce filters

The account or contact Salesforce view filter allows you to search by preconfigured Salesforce filters. This filter can't be used at the same time as other Apollo filters.

Use this filter to narrow your search by parameters from Salesforce.

To use this filter:

1. Click Account Salesforce view or Contact Salesforce view > then select a filter from the dropdown.
2. Apollo updates your search results based on the Salesforce view you selected.

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Filter for contacts whose data you requested

The contact data request filter allows you to filter people by data request. A data request refers to contact information that you can purchase with email or mobile credits in Apollo.

Use this filter to find contacts whose data you already requested.

To use this filter:

1. Click Contact data request > then select one or more data requests.
2. Apollo updates your search results based on the requests you selected.

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Find people you talked to

The conversation recording filter allows you to find people present in conversation recordings. Use this filter to find contacts present in any recordings, present in a minimum number of recordings, or to find contacts with a recorded conversation on a specific date.

To use this filter:

1. Click Conversation recording > then select yes or no for present in any recordings.
2. Set a minimum number of present for recorded conversations, or select a date when a conversation was recorded.
3. Apollo updates your search results based on the conversation filters you selected.

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Search for contacts with promising conversations

The conversation tracker keywords filter allows you to filter for people who exhibited keywords during recorded conversations. Use this filter to find leads with whom you had the most impactful conversations.

To use this filter:

1. Click Conversation tracker keywords > then use the dropdown to select a keyword or add a new one.
• Check Include all keywords to find contacts that match all selected keywords, or check Exclude keywords to exclude contacts who used the selected keywords.
2. Apollo updates your search results based on the keywords selected.

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Find leads with the most up-to-date data

The date refreshed in Apollo filter allows you to find people and companies by the date their data was refreshed in Apollo. Use this filter to find people and companies who have the most updated data.

To use this filter:

1. Click Date refreshed in Apollo > then select a date or create a range.
2. Apollo updates your search results based on the dates you selected.

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Filter by OOO and other auto-responses

The email auto responder filter allows you to search for people who auto-responded to emails sent in Apollo. Use this filter to find people for whom it's worth following up with.

To use this filter:

1. Click Email auto responder > then select Yes or No.
2. Apollo updates your search results based on the email filters you selected.

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Find contacts whose emails are bouncing

The email bounced filter allows you to search for people who were sent emails in Apollo but didn’t receive them due to a bounced email. Use this filter to find people who you're having trouble reaching. The majority of email bounces can be solved by improving your deliverability score.

To use this filter:

1. Click Email bounced > then select Yes or No.
2. Apollo updates your search results based on the email filters you selected.

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Search for the most engaged leads

The email clicked filter allows you to search for people who clicked emails sent in Apollo. Use this filter to find people who are engaging with your outreach.

To use this filter:

1. Click Email clicked > then select Yes or No.
• Enter a minimum amount of clicks.
• Enter the date an email was last clicked, or create a range.
2. Apollo updates your search results based on the email filters you selected.

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Find people who want to meet

The email meeting set filter allows you to search for people who were sent emails sent in Apollo that led to a meeting booked. Use this filter to find people who booked meetings based on your email outreach.

To use this filter:

1. Click Email meeting set > then select Yes or No.
2. Apollo updates your search results based on the email filters you selected.

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Search for contacts engaging with your outreach

The email opened filter allows you to search for people who were sent emails in Apollo and opened them. Use this filter to find people who open your emails.

To use this filter:

1. Click Email clicked > then select Yes or No.
• Enter a minimum amount of email opens.
• Enter the date an email was last opened, or create a range.
2. Apollo updates your search results based on the email filters you selected.

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Find the leads replying to your messages

The email replied filter allows you to search for people who were sent emails in Apollo and replied to them. Use this filter to find people who reply to your emails.

To use this filter:

1. Click Email replied > then select Yes or No.
2. Apollo updates your search results based on the email filters you selected.

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Filter for people you've already reached out to

The email sent filter allows you to search for people who were sent an email in Apollo. Use this filter to find people who you've reached out to recently.

To use this filter:

1. Click Email sent > then select Yes or No.
2. Apollo updates your search results based on the email filters you selected.

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Find contacts who are spamblocked

The email spamblocked filter allows you to search for people who were sent emails in Apollo, but the emails went to spam. Use this filter to isolate contacts whose inbox you can't reach.

To use this filter:

1. Click Email spam block > then select Yes or No.
2. Apollo updates your search results based on the email filters you selected.

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Exclude the unsubscribers

The email unsubscribed filter allows you to filter by people who unsubscribed to emails sent in Apollo. Use this filter to exclude people from lists or outreach who have already unsubscribed from your correspondence.

To use this filter:

1. Click Email unsubscribed > then select Yes or No.
2. Apollo updates your search results based on the email filters you selected.

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Find startups and scaleups

The founded year filter allows you to filter by a company's founded year. Use this filter to find startups or more established corporations.

To use this filter:

1. Click Founded year > then enter a year or create a range.
2. Or check Include companies with unknown founding date.
3. Apollo updates your search results based on the founding years you selected.

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Find companies with cash

The funding filter allows you to find companies by funding rounds. You can search by seed, angel, venture funding, and more.

Use this filter to find leads that are growing and have budget for your product or service. Companies that are newly funded are likely experiencing rapid growth. They might be looking for strategic advice on scaling operations, managing their expanding workforce, or entering new markets efficiently — plus you know they have cash to spare. Conversely, firms with stagnating or declining revenues could be in need of consulting services to identify areas for cost reduction or other operational improvements.

Apollo calculates funding data from multiple sources. This data is enriched regularly.

To use this filter:

1. Click Funding > then select a funding source.
2. Or click to set a funding minimum, maximum, or create a range.
3. Apollo updates your search results based on the funding filters you selected.

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Headcount growth

Find contacts to enrich

The job change filter helps you surface contacts who have changed jobs since being saved to your Apollo instance.

Use this filter to learn when your previous customers or champions land in new companies. Leverage their past success with you to open doors. By connecting with champions you have a positive experience with your brand, it’s easier to bring your solution to their new company. You can also use this filter to find contacts whose data needs enriching. You can use credits to find new information about contacts who experienced a job change.

To use this filter:

1. Click Job Change > then select contacts who have or haven’t changed jobs.
2. Apollo updates your search results based on the filters you selected.

3. You can then click the check mark beside Update available to enrich a contact's data.

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Find the people who speak your language

The languages filter allows you to filter by the languages supported on a company's website. Use this filter to find contacts receptive to your product or service language or to multilingual products and services.

To use this filter:

1. Click Languages > then select one or more languages.
2. Or click the minimum number of languages for the company's website to support.
3. Apollo updates your search results based on the languages you selected.

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Find leads who have slipped through the cracks

The last activity filter allows you to filter by an account or contact's last activity in Apollo. Use this filter to hone in on contacts or accounts that need attention.

Apollo determines last activity based on calling or emailing a contact, creating or completing a task for a contact or an account, or creating linked SalesForce task events or calendar events associated with contacts or accounts.

To use this filter:

1. Click Last activity > then enter a date or create a range.
2. Apollo updates your search results based on the last activity filters you selected.

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Search for growing companies

The news filter allows you to filter by news about a company.

Use this filter to find leads associated with specific news topics like expansion.

Apollo combines news data from multiple sources. This data is updated regularly.

To use this filter:

1. Click News > then select one or more topics.
2. Select a date or create a range.
3. Apollo updates your search results based on the news filters you selected.

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Find opt outs

People who opt out of calls no longer wish to receive calls from the dialer. Use this filter to quickly remove opt outs from your search results.

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Detangle conglomerates

The parent accounts filter let you filter by parent accounts. Parent accounts help keep your saved accounts organized if an account has different subsidiaries or undergoes an acquisition. You can include or exclude parent accounts with this filter.

To use this filter:

1. Click Parent accounts > then select parent accounts to include or exclude.
2. Apollo updates your search results based on the account filters you selected.

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Find the best contacts to reach by phone

The phone status confidence filter allows you to search for saved contacts with or without a phone number. You can also filter saved contacts by phone number type and status to ensure that you follow best calling practices and only reach out to contacts with reliable, valid numbers.

Use this filter to find contacts with working phone numbers and to hone in on the people most likely to answer your call.

To use this filter:

1. Click Phone status confidence, and select Yes or No to filter by contacts with a phone number.
• Yes returns contacts with saved phone numbers.
• No returns contacts who don't have saved phone numbers.
2. Check to filter by specific phone number types, or by a phone number status:
• Valid
• Questionable
• Invalid
• No status

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Find the right retail footprint

The retail locations filter allows you to filter by the number of retail locations a company has. Use this filter to find the right retail footprints for your product or service.

To use this filter:

1. Click Retail locations > then enter a minimum, maximum, or create a range.
2. Apollo updates your search results based on the location filters you selected.

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Search for higher revenues

The revenue filter allows you to search for leads by company revenue. Use this filter to find the leads with larger budgets.

To use this filter:

1. Click Revenue > then enter a range, or select is known or is unknown.
2. Check to filter by public or private companies.
3. Apollo updates your search results based on the revenue filters you selected.

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Search by industry classification

The SIC codes filter allows you to search by specific SIC codes. Standard Industrial Classification (SIC) codes are four-digit numerical codes assigned by the U.S. government to businesses to identify the primary business of an establishment.

Use this filter to narrow your search to the specific industries that match your ideal customer profile.

Apollo determines SIC codes from multiple sources, and this information may be updated regularly. Apollo will only provide SIC codes that have companies associated with them.

To use this filter:

1. Click SIC Codes > then select one or more SIC codes to include or exclude in your search.
2. Apollo updates your search results based on the filters you selected.

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Find manually created leads

The source filter allows you to filter by a person or company's source. Use this filter to find people or companies manually created, imported from your CRM or CSV, or from other sources.

To use this filter:

1. Click Source > then select one or more sources from the list.
2. Apollo updates your search results based on the sources you selected.

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Find leads associated with your CRM

The synced to CRM filters allows you to filter by people or companies synced to Hubspot, Salesforce, or other CRMs. Use this filter to find leads associated with your CRM.

To use this filter:

1. Click Synced to Hubspot / Salesforce > then select Yes or No.
2. Apollo updates your search results based on the CRM filters you selected.

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Find leads using tech

The technologies filter allows you to find leads by the type of technologies being employed at a company. Apollo supports filtering by 1,500+ technologies.

Use this filter to hone in on people using competitor technology or technology related to the product or service you provide.

Apollo calculates technologies data from multiple sources, and this data is updated regularly. Check out the full list of supported technologies in a .csv file with Apollo API.

To use this filter:

1. Click Technologies > then select one or more technologies.
2. Apollo updates your search results based on the technologies you selected.

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Find the leaders in their league

The time in current role filter allows you to filter contacts by the time accrued in their current job title.

Use this filter to target the most senior people in departments and positions.

To use this filter:

1. Click Time in Current Role > then set a minimum, maximum, or create a range.
2. Apollo updates your search results based on the time you selected.

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Search by seniority

The total years of experience filter allows you to search for contacts based on a range of experience in their overall career.

Use this filter to target the most senior leaders of companies and enterprises, or to seek out newcomers to be the next evangelists for your product or service.

To use this filter:

1. Click Total Years of Experience > then set a minimum, maximum, or create a range.
2. Apollo updates your search results based on the years you selected.

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Track accounts based on their engagement

When you set up and track website visitors, you can prioritize prospects based on when they visited your website.

To use this filter:

1. Click Search > Companies.
2. Click Website visitors > then filter by the time period when the website visits occurred, the level of intent, and the visited domains.
3. Check Show new companies to limit your search to only companies that have visited your website within the time period you selected. For example, if you limit your search to a 1 month time period, only companies that made a first visit within the last month will be shown. If a company visited 2 months ago and again 2 weeks ago, it would be filtered out of your search results.
4. Click Advanced to filter by specific URLs and number of page views.

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