Overview
If you haven't set up a tracking subdomain, Apollo strongly recommends you turn off click tracking and open tracking to protect your domain reputation and follow email deliverability best practices.
Click tracking allows you to track the number of clicks a link in your email receives when you send it via a mailbox connected to Apollo. To obtain this information, Apollo routes the link through a click-tracking portal.
Standard tracking links expire after one month and will no longer function after that. Check out the sections below for additional information on click tracking.
Enable Click Tracking
When you enable click tracking in Apollo, you need to turn your active sequences off and on again for the change to take effect.
To enable click tracking in Apollo:
- Launch Apollo and go to Settings > Profile.
- Under Email Settings, toggle Enable click tracking.
You have now enabled click tracking for your Apollo seat.
You enable click tracking in Apollo on a per-user basis. If you want everyone in your organization to use click tracking, each user must enable it individually.
Monitor Email Performance
On top of click tracking and open tracking, you can also leverage Apollo analytics for additional email performance data, such as your open and reply rates.
When you enable click tracking, you may experience bot clicks. When you send an email to an inbox, anti-virus or security scanning bots often open and click links in the email to ensure there's nothing harmful in it. These events can inflate your campaign metrics, making it appear that you have a higher click rate than you really do. Apollo allows you to include or exclude bot clicks when you report on sequences and emails.
For a holistic view of your email data:
- Launch Apollo and go to Analytics.
- Use Apollo's pre-built dashboards and reports to monitor your team's email performance, including:
You can also create your own reports from scratch. For more details on all things analytics and reporting, refer to Use Analytics Dashboards and Use Analytics Reports. You can also check the performance of the emails in a specific sequence. For more information, take a look at the Access Apollo Email Analytics article.
As you monitor your email performance, if you notice low engagement rates, consider A/B testing your messaging to identify what your ideal customer profiles respond to best. You should also make sure you follow deliverability best practices to keep your domain safe and help boost engagement.