Plays Overview

Article author
Sarah Malone


Plays is an end-to-end workflow automation tool that helps you reduce manual tasks, increase efficiency, and drive more pipeline. Create plays in Apollo to automate time-consuming manual actions and connect with your ideal customers at scale.

Use plays to automate fundamental steps in your sales workflow, including adding or removing contacts from a sequence or list, scheduling tasks for your reps, and updating contact job changes. You can also configure alerts to remind you when you need to take manual actions.

The following sections detail the key benefits of plays by role and provide example use cases from the play templates library.

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Understand Benefits of Plays for Your Role

Different roles experience distinct advantages when leveraging plays in Apollo, including:

Role Benefits
Sales Development Reps (SDRs) and Account Executives (AEs)
  • Automate your prospecting activities to book more meetings and generate more revenue.
  • Reduce arduous manual tasks and spend more time in meetings with your ideal prospects.
Sales Leaders
  • Improve your team's efficiency and establish best practices that help you scale the end-to-end workflows that drive the highest impact.
  • Automate successful go-to-market strategies that enable your reps to dedicate more time to the activities that generate the most revenue.
  • Increase and improve pipeline by creating automated, repeatable, and scalable processes that work.
Founders and CEOs
  • Improve team efficiency and automate tedious tasks that help your team focus on the most impactful activities that lead to consistent growth.
  • Automate your entire lead generation and talent recruitment process in one platform to scale your business effectively as your team closes more and more deals.
  • Empower your team to generate more pipeline and automate the entire go-to-market workflow; from lead generation to prospecting to booked meetings and beyond.
Demand Gen
  • Automate lead generation and increase overall TAM coverage with Apollo's B2B data and automation.
  • Improve efficiency across teams and automate manual tasks and CRM syncs to ensure no marketing leads fall through the cracks when you pass them over to sales.

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Create Plays

When you create a play, use templates from Apollo to quickly generate new pipeline, secure more meetings, retain existing business, and automate several other parts of the sales workflow.

Alternatively, build plays from scratch that run based on a variety of triggers and automated actions.

Build plays using templates.

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Run Account-based Sales Motions

Use plays to more effectively target high-priority accounts. A successful account-based sales motion relies on your team consistently finding the right contacts at your high-priority accounts, and that often means manual prospecting and messaging.

To avoid those tedious manual tasks, follow Apollo's example account-based play to automatically surface the right contacts and add them to sequences.

Queue contacts from your priority accounts.

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Receive Slack Notifications for Plays

Set up the Apollo-Slack integration to receive plays-related alerts in Slack. Use Slack notifications to inform yourself or other members of your team that a play ran in Apollo, or that they need to take a manual action in Apollo such as calling a contact or adding an account to a list.

Also, add a priority status to notifications so that team members can easily determine how quickly they need to take action in Apollo.

Receive plays notifications in Slack.

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Prepare for Plays Success

If you've just started exploring plays, take steps to better leverage plays when automating your sales workflow.

For example, if you plan on using Apollo's integrations with Salesforce and HubSpot, you might want to map custom fields between Apollo and the CRM so you can use those fields in your plays. Or, if you want to quickly move to target accounts and contacts surfaced via plays, create sequences that automate outreach to those prospects.

Map fields between Apollo and your CRM.

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Start Automating Your Sales Workflows

Ready to build plays and automate your workflows? Launch Apollo and click Plays to get started.

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