Troubleshoot Form Enrichment

Article author
Paige York
Updated

Overview

If you integrated a web form with your inbound meeting router, you can use Apollo data to enrich your form automatically. With form enrichment, Apollo auto-fills form fields with available prospect data and hides these fields so prospects don't have to fill them out. This makes it easier for prospects to complete your forms quickly while improving the quality of form submissions.

Form enrichment settings enabled for inbound router form

Need additional help? Review the following FAQs for answers to common form enrichment questions.

Back to Top

Frequently Asked Questions

Does Form Enrichment Use Credits?

Form enrichment does not consume your credits. It's free for all Apollo users.

 
Give Yourself Credit

Need additional information about credits? Hop into Apollo to learn more about when Apollo charges credits and how to manage your credit balance.

Back to Top

Can Apollo Create and Push Records to My Integrated CRM When Prospects Submit a Form?

Yes, Apollo creates and pushes a record to your CRM automatically when a prospect submits your form.

When an existing contact submits your form, Apollo pushes net-new data to their existing CRM record.

 
Connection is Key

You need to connect your CRM to Apollo to use this feature. Learn how to get started with Use CRM Enrichment.

Back to Top

Why Is Apollo Not Enriching My Web Form?

If you completed form enrichment setup and Apollo still won't enrich your form, check your input tags.

Apollo doesn't auto-fill form fields that use type="hidden". Change any hidden input types to type="text".

Back to Top

Why Aren't UTM Parameters Working with My Forms?

Make sure to format your UTM parameter as a query string and paste it at the end of your meeting URL. Otherwise, you can't track engagement through your web form.

Your UTM parameter should resemble this one: https://app.apollo.io/meet/demo-link/30-min?utm_source=social&utm_medium=email.

Back to Top

Why Can't Prospects See All of My Form Fields?

Check your inbound router settings. If you enabled Hide autofilled form fields, Apollo hides any enriched form fields. This means that your prospects will only see the fields they need to complete manually.

Back to Top