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Use Lookalikes to Find Similar Prospects

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Overview

Use lookalikes to find new people and companies that share characteristics with your existing customers and top accounts. Build prospect lists based on the traits that have already led to success, then focus your outreach on similar high-potential prospects.

Some example use cases for lookalikes include:

Expand your ideal customer profile

Start with Use Apollo Achieve
Your top-performing customers. Add them to the lookalikes filter. A prospect list of companies with similar firmographic traits.

Replicate a big win across your target region

Start with Use Apollo Achieve
A high-value customer in a target region. Add the customer to the lookalikes filter, then apply the location filter. A targeted list of similar companies in the region.

Prioritize retention and mitigate churn risk

Start with Use Apollo Achieve
Customers who are at risk of churn or who already churned. Use the lookalikes filter, then layer on buying intent or website visitors. Accounts with similar traits and engagement signals to prioritize for retention outreach.

Check out the following sections to use lookalikes on Apollo.

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Use Lookalikes

You can use lookalikes to find similar people or companies.

Use people lookalikes as a search filter when prospecting on Apollo. Just select one or more people, and Apollo shows similar prospects.

To use people lookalikes:

  1. Launch Apollo and click People.
  2. Click Show filters, then select the people lookalikes filter.
  3. Search for and select up to three people, and Apollo AI combs the database to find you similar prospects.
View the tasks widget.
 
Filter Finesse

The people lookalikes filter doesn't include every person in the Apollo database. Some searches may return no results.

If you're having trouble finding a specific person, try adding their company to the end of your search, like "Matt Curl Apollo."

You have now used people lookalikes on Apollo.

There are a few ways to surface lookalike companies on Apollo:

Find lookalikes for a single account

To find lookalikes for a specific account:

  1. Launch Apollo and open a saved account.
  2. Scroll to the lookalike companies widget.
  3. Apollo AI shows companies that match the account's size, industry, technologies, and growth signals.
View the tasks widget.

Learn how to use lookalikes on a single account.

Find lookalikes in a search

To use lookalikes when searching on Apollo:

  1. Launch Apollo and click Companies, then select Saved or Net new.
  2. Click Show filters > More filters, then select the company lookalikes filter.
  3. Enter and select one or more companies.
 
Lookalikes Limit

You can select up to five companies at once with the lookalikes filter.

  1. Apollo AI shows lookalike companies that match the companies you selected.
View the tasks widget.
 
Dig Deeper

Pro-tip: Layer on other firmographic or intent-based search filters like location, revenue, buying intent, or web visitors to hone in on the perfect prospects.

Find lookalikes with the Apollo Chrome extension

With the Apollo Chrome extension installed, you can prospect directly from corporate websites.

To find lookalikes with the extension:

  1. Click Apollo while on a corporate website to open the extension.
Apollo extension
  1. Scroll to view similar companies.
Similar companies
  1. Click + beside a similar company to save the account.
  2. Click ☰+ to add a saved account to a list.

You have now used the Apollo Chrome extension to find lookalikes.

Learn how to prospect with the Apollo Chrome extension.

Find lookalikes with a workflow

Use workflows to automatically find lookalike companies based on companies you have had success with, then add those companies to a list.

To find lookalikes using a workflow:

  1. Launch Apollo and click Workflows > Create workflow.
  2. Click Explore all templates, and select the target lookalikes based on past success template.
  3. Enter one or more companies with which you've had success.
  4. Click Create.
Similar companies
  1. Next, select a list to add the accounts to.
  2. When finished, click Launch workflow.
  3. Each week, Apollo automatically finds new companies that are similar and adds them to the selected list.
Similar companies

You have now used a workflow to find lookalike companies.

Learn how to use workflows to automate prospecting.

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Next Steps

Looking for more prospecting pointers? Here are a few resources to keep the momentum going:

Identify Your Ideal Customer Profile Define your ideal customer profile to sharpen your target audience and boost response rates. When you know who to target, you can tailor your outreach more effectively.
Search Filters Overview Experiment with search filters on Apollo to zero in on the prospects that match your criteria.
View and Edit Accounts Use lookalikes on known accounts to uncover similar prospects right from a saved account.
Apollo Chrome Extension Overview Learn how to prospect directly from any corporate website using the Apollo Chrome extension for instant lookalike discovery.
Workflows Overview Automate your lookalike searches and prospecting tasks by setting up workflows that run on your schedule.
Apollo AI Overview Get to know Apollo AI and see how AI can help you work smarter with world-class prospecting tools.

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