Overview
Apollo AI helps enhance how teams work across Apollo. It streamlines tasks, improves writing workflows, and surfaces insights that help you move prospects quickly and effectively from cold prospect to deal won.
Check out the following sections to get to know Apollo AI, understand its capabilities, and learn to succeed with automation.
What is Apollo AI?
Apollo AI refers to a collection of intelligent tools embedded across Apollo. These tools use generative AI, machine learning, and automation to enhance workflows and reduce manual effort. Apollo AI is not a standalone product. Instead, it's a layer of intelligence integrated into different parts of Apollo, helping you prospect more effectively, communicate with impact, and make data-driven decisions at scale. Learn about key features and find out frequently asked questions about Apollo AI.
In a recent Anthropic case study, sales teams experienced a 35% boost in meetings booked when leveraging Apollo AI-powered messaging! Thousands of sales teams use Apollo to turn more prospects into customers, thanks to AI-powered personalization and a seamless sales engagement experience.
Key Features
Apollo AI is designed to support your workflow, whether you are building lists, writing emails, analyzing calls, or automating tasks. Each of these features helps remove friction, support best practices, and get your team from insight to action faster.
| AI Content Center | The AI content center is a messaging engine that learns from your business and ideal customer profile to power Apollo AI. Set up the AI content center before you do anything else. |
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| AI Research | AI research generates insights into people and companies that reduce manual research time and help you craft personalized messages. |
| AI Filters | Apollo creates AI filters when you run AI research, allowing you to refine your prospect lists using the new signals that Apollo AI has uncovered. |
| Outbound Copilot | Use the outbound copilot to automate list building, add prospects to a sequence, and send outbound campaigns with Apollo AI. |
| Lookalikes | On account profiles and in search filters, Apollo AI can find lookalike companies. Lookalikes are companies with similar firmographic characteristics to your existing customers, helping you prioritize and refine your outbound strategies. |
| Scores | Apollo AI automatically generates lead scores for prospects based on your account and prospecting activity so you can more easily identify the prospects likely to convert into buyers. |
| AI Writing Assistant | The AI writing assistant is a prompt-based tool that generates emails, replies, and subject lines based on plain language inputs. |
| Pre-meeting Insights | Research and prepare for upcoming meetings with pre-meeting insights. Learn a company's priorities, identify decision makers at a meeting, summarize key company info, and surface objections from past meetings with prospects. |
| Conversation Intelligence | AI-generated summaries, video-call insights, and Apollo’s Ask Anything let you pinpoint what matters most, without having to watch your entire video call recording. |
| Post-meeting Follow-up | Use Apollo AI to personalize follow-up messages after meetings, using engagement data and conversation summaries. |
Data Privacy and Trust
Trust is foundational to Apollo’s approach to AI. Apollo AI is built with privacy and security considerations in mind.
A few key principles drive Apollo's approach to AI:
- Apollo does not allow your data to be used to improve or train third-party AI models.
- Customer data used in Apollo AI is protected under Apollo’s privacy and security standards.
To explore Apollo’s approach to privacy, compliance, and data security in more detail, visit the Apollo Trust Center.
AI doesn't always produce the exact results you want. Always double-check your research and proofread your messaging. Apollo offers free previews in features like AI research so you can test output results and fine-tune your AI prompts. Check out frequently asked questions for more tips and insights.
Get Started
The best way to explore Apollo AI is to begin with a use case relevant to your role.
| If you want to . . . | Start here |
|---|---|
| Learn the basics of AI | Apollo AI Glossary: Definitions and concepts to build your foundation. |
| Tailor and scale messaging | Configure the Content Center for AI: Apply your best messaging at scale. |
| Explore AI capabilities | AI Power-Ups Overview: A look at Apollo’s AI-driven automation tools. |
| Write prospecting emails faster | Use the AI Writing Assistant: Generate custom emails with a prompt. |
| Gain insights from sales calls | Uncover Conversation Insights: Identify takeaways, trends, and next steps from your calls. |
| Automate post-meeting follow-ups | Send Follow-Up Emails Using AI: Auto-draft follow-up messages after meetings. |
AI Best Practices
Apollo AI is most effective when paired with thoughtful inputs and smart review. To get the most out of Apollo AI:
- Review AI-generated messages before sending them for accuracy and to ensure they align with your tone, goals, and audience.
- Add specific context to prompts, like role, industry, or objections to guide stronger outputs.
- Refine what Apollo AI gives you. Use it as a draft, not a final version.
- Explore different use cases, from writing and prospecting, to follow-ups and summaries, to find your workflow sweet spot.
Check out AI Prompt Best Practices for tips and tricks to writing great AI prompts.
Keep Learning
Wanna dive deeper into AI workflows, sales strategy, or best practices? Explore Apollo's ecosystem of knowledge to deepen your understanding or train your team:
Apollo Academy
The Apollo Academy offers use case style learning, so you can become a wizard of the world’s most comprehensive sales tool:
AI Webinars
Explore hot topics, gain actionable insights, and propel your career forward with dynamic AI webinars:
Apollo Magazine
Apollo Magazine is a curated content hub created by Apollo to help go-to-market (GTM) professionals stay sharp, informed, and inspired:
AI Glossary
Use the Apollo AI Glossary to define concepts, understand tools, and lay the foundation for your AI learning.
FAQs
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Frequently asked questions |
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| What is Apollo AI, and how is it different from a chatbot or assistant? | How does Apollo make sure its AI is safe and compliant? | How often is Apollo AI updated? |
| Can I customize Apollo AI for my industry or ICP? | How does Apollo make AI that is explainable and interpretable? | How is my data used by Apollo AI? |
| How does Apollo prevent bias and harmful content in AI? | How does Apollo ensure transparency and trust in AI? | |
What is Apollo AI, and how is it different from a chatbot or assistant?
Apollo AI is a set of intelligent, embedded tools across Apollo. Rather than a single chatbot or standalone interface, Apollo AI enables features like AI-powered writing, list building, research, and conversation insights, all integrated directly into your workflow. Learn more about Apollo AI and core AI concepts.
How does Apollo make sure its AI is safe and compliant?
Apollo is committed to safe and responsible AI. All privacy compliance measures for the Apollo platform as a whole, like the ability to exercise privacy rights or the legal basis for processing, apply to Apollo AI features as well. Apollo AI is also subject to Apollo’s greater security framework, which is certified under SOC2 and ISO 27001.
To learn more about how Apollo protects your data, visit the Apollo Trust Center.
How often is Apollo AI updated?
Apollo is constantly leveraging cutting-edge AI technology to enhance your capabilities, making your sales and marketing workflows more efficient and effective every day. Improvements happen both behind the scenes and through visible product updates. New solutions are typically announced in Apollo Release Notes.
Can I customize Apollo AI for my industry or ICP?
Yes, you can customize Apollo AI for your industry and ideal customer profile (ICP). Set up the AI content center to define your messaging, audience, and common objections, and Apollo will use that information to tailor AI outputs. You can also add context in AI prompts to guide responses. An intentional setup and flexible prompting ensures that Apollo AI adapts to the nuances of your go-to-market strategy.
How does Apollo make AI that is explainable and interpretable?
Wherever possible, Apollo strives to make the operation of AI understandable to you, both at the point of use with in-product descriptions, or via Knowledge Base articles.
Within Apollo, you can tailor the AI content center to align outputs with your brand voice, values, and ideal customer profile (ICP). You also have the ability to preview AI output and generated content—for example, through features like AI research and the AI writing assistant, giving you full control to review and edit AI content before using it.
How is my data used by Apollo AI?
A majority of Apollo AI features, like AI research, are powered by third-party LLMs, such as models developed by OpenAI, Anthropic, and Gemini. These models are already trained with external data, and Apollo does not allow your data to be used to further improve or train those models. With these features, your data is solely used as input to generate the desired output and is not shared with any other customer. For more information, review Apollo's AI Policy.
Some AI features are powered by customer-specific models that Apollo has developed internally. With these models, your data is solely used as input to generate the desired output and is not shared with any other customer or used to train the model.
In other limited circumstances, customer data may be used to train an internally developed model. At all times your data is protected by Apollo's privacy and security standards. If you'd prefer not to have your data contribute to these improvements, reach out to the Apollo sales team to discuss opting out.
How does Apollo prevent bias and harmful content in AI?
Apollo is committed to developing responsible and ethical AI. Any AI models that Apollo uses undergo rigorous human-led quality assurance processes and are carefully evaluated for hallucinations, bias, and other forms of harmful output. The data used to create and train AI models is subject to human review and vetting before being incorporated, ensuring alignment with Apollo’s standards for safety, accuracy, and fairness. Learn more in the Apollo Trust Center.
How does Apollo ensure transparency and trust in AI?
Apollo is committed to making AI usage clear and trustworthy. Whenever you have the option to use AI, Apollo shows a distinctive purple star icon, signaling that you will interact with AI.
AI-generated content in Apollo is temporary unless saved or published, giving you control to test outputs before you use them.
To promote transparency, Apollo details its use of AI via Apollo's Trust Center and AI Policy. Apollo also seeks to ensure responsible AI use by providing educational resources such as articles, videos, and magazine-style content that explain how Apollo AI works and where it’s applied.