Bidirectional Sync Overview

Article author
Sarah Malone


Bidirectional Sync Availability

Bidirectional syncing is available on certain plans. Check out Apollo plans for more information.

Bidirectional syncing allows two datasets in two different systems to act as one. This kind of synchronization allows you to keep consistent data across multiple platforms. It also helps you prevent stale data and resolves conflicts between Apollo and your CRM.

Apollo uses bidirectional syncing to streamline your experience. Refer to the following sections to discover how Apollo protects and integrates your existing contact data from your CRM with the Apollo contact database.

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How Does Apollo Use Bi-Directional Syncing?

Apollo allows you to sync contact data between your saved contacts and HubSpot, Salesforce, or Pipedrive.

Use bidirectional syncing to keep your contact data consistent between your CRM and your saved contacts in the ever-evolving Apollo database.

Since the sync is bidirectional, you can both sync your CRM to your saved contacts in Apollo and sync your saved contacts in Apollo to your CRM. Do this regularly to keep your contact data up-to-date on both platforms.

When you sync your CRM with Apollo, Apollo cross-references your data with your saved contacts in the Apollo database and enriches any missing or inaccurate data.

CRM Integration

You can only connect one CRM to Apollo at a time. For example, if you connect a Salesforce account to Apollo, you can't also connect a HubSpot or Pipedrive account.

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How Does Apollo Protect Its Database?

With bidirectional syncing, it is possible to import or export corrupt data. To protect your data and the Apollo database from data pollution, you work within your own instance of Apollo.

This protects your data and shields the Apollo database from accidental corruption. Each user has the base instance of Apollo and can sync with HubSpot, Salesforce, or Pipedrive.

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