Set Up Apollo's Integration with SendGrid

Overview

If you already actively use SendGrid for transactional or marketing emails, you can connect your account with Apollo to send higher volumes of emails.

Refer to the sections below to integrate your SendGrid account with Apollo.

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Connect Your SendGrid Account to Apollo

Once you configure your SendGrid account, you can connect it to Apollo.

To set up the Apollo<>SendGrid integration:

1. Click the Integrations icon.
2. Scroll to SendGrid and click Connect.
3. Fill in your SendGrid API Key and click Link SendGrid.
    

   API Key 101

   For more information about how to access your SendGrid API Key, please read the "Set Up, Configure, and Troubleshoot Your SendGrid Account" article.

   Wondering how often you should update your API key? Apollo recommends you delete or update your API keys every 90 days to uphold security best practices and keep them safe. For more information on how to replace your SendGrid API keys, refer to this section of the API Keys article in the SendGrid Knowledge Base.

4. Any time you update your API key, copy the new key into the SendGrid API key field. Then, click Update API key.

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Enable SendGrid As Default for All Users

If you are an admin and want to set SendGrid as default for all users:

1. Click the Integrations icon.
2. Scroll to SendGrid and click View.
3. Click the Use SendGrid as default for entire team toggle.
4. Then, click Make SendGrid default.
5. You have now enabled SendGrid as default for all users in your team.
Team members can still decide whether or not they use SendGrid for each of their email accounts. To disable SendGrid for a particular email address:
6. Click Settings and then click the Mailboxes tab.
7. Click the Additional options (...) button next to an email address. Then, click Stop sending emails from SendGrid.
8. To disable SendGrid as default for all users, click the default toggle again and then click Stop using SendGrid as Default.

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Configure the Event Webhook Settings

To ensure accurate email event tracking when you integrate Apollo with SendGrid, you must configure the event webhook settings in Apollo. To do so:

1. Scroll to Event webhook settings and click Fix settings.
2. Apollo populates the HTTP Post URL field, configures the necessary event types and tracking options, and enables the webhook authentication toggle for you.
    

   The Toggle is Your Friend!

   Please note, you must not disable the webhook authentication toggle. This provides an additional layer of security and allows Apollo to track your SendGrid events. If you turn the toggle off, Apollo cannot track your email events.

3. Apollo automatically saves the changes after you click Fix settings. To enable additional engagement events, click the checkboxes and then click Save.

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Enable SendGrid for a Mailbox

To enable SendGrid for a mailbox you've connected to Apollo:

1. Click Settings. Then, click the Mailboxes tab in your Personal Profile.
2. Click the Additional Options (...) button for the mailbox you want to enable with SendGrid. Then, click Send emails from SendGrid.

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Confirm You're Set Up

Add a contact to a sequence to confirm you've integrated SendGrid correctly.

When you add a contact to a sequence and choose Send Emails From:, you will see (SendGrid) next to an email address. This confirms you've set up SendGrid correctly.

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Edit Your Daily and Hourly Send Rates

To make changes to your sending limits for a connected mailbox in Apollo:

1. Click Settings. Then, click manage sending limits under each linked Mailbox.
2. Click the mailbox for which you want to adjust the sending limits.
3. From here, you can adjust the Daily Sending Limit and the Maximum # of Emails to Send Per Hour.

For more information about sending limits, refer to the Email Sending Limits Overview article.

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SendGrid and SPAM Filters

SendGrid replaces the tracking URLs and directs them to SendGrid servers to resolve deliverability issues. If you connect your Apollo account to SendGrid, you do not need to configure a Tracking Subdomain because SendGrid manages your tracking links on their end. For additional information, please see the "Set Up, Configure, and Troubleshoot Your SendGrid Account" article.

For more information about SPAM filters, please read the "Avoid SPAM Filters" article.

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Which SendGrid Plan Do I Choose?

The Apollo integration works with all SendGrid plans, so the world is your oyster! You can connect your SendGrid account with Apollo whether you have an Email API plan or a Marketing Campaigns plan. This includes free or paid plans.

However, please note that if you are on one of their free plans, SendGrid limits the number of emails you can send per day and month. For more information about SendGrid pricing, sneak a peek at the SendGrid pricing page.

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