Use Apollo with LinkedIn to Send Personalized Messages

Overview

LinkedIn is a valuable tool to gain individualized information that helps you connect with your ideal customers. Leverage LinkedIn to access key information about your target contacts, such as:

• Work history and experience
• Current employer
• Hobbies and Interests
• Current colleagues

Apollo allows you to leverage LinkedIn in sequences to store a contact's personalized information and set reminders for yourself.

Sequences in Apollo allow you to refine your messaging. You can use sequences to A/B test email messages so you can successfully engage with your customers. With information from LinkedIn, you can hyper-focus your messaging and personalize your approach in sequences.

Check out the following sections to learn how to leverage LinkedIn in sequences.

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Find the Right Contacts

First, find the right contacts that match your vision. Randomly contacting people is inefficient and won't yield positive results. You need to find a targeted audience.

• Prospect with LinkedIn
• It's easy to leverage data from LinkedIn to prospect with the tools Apollo provides. The first thing you should do is search for and request details about prospects from LinkedIn Sales Navigator, LinkedIn, or directly from the Apollo database.
• Use the Apollo Chrome Extension
• The Apollo Chrome Extension works in conjunction with LinkedIn to help you get the data you need to reach your goals. You can prospect contact and account data directly from LinkedIn and complete many tasks through Apollo directly from LinkedIn, such as: request an email address, make a call, and add a saved contact to a list or sequence.

• Create Personas
• Personas are sets of titles, seniorities, and departments that define different groups of people that you can target within key accounts. This allows you to find contacts faster with Apollo's search tool, receive better recommendations, and improve analytics. You can use personas to narrow your LinkedIn searches.

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Plan Your Strategy

Now that you have a solid list of prospects, you can start to plan your strategy. Apollo offers automation tools like sequences and templates to help you organize and standardize your messaging.

• Create a Sequence
• You can leverage LinkedIn steps in sequences to organize your messaging and categorize your contacts. For each contact in your sequence, you can add steps to track interacting in LinkedIn from initial contact to sending a direct message. Apollo reminds you when you should complete different steps in the sequence to keep you on task. To learn more about sequences, check out Sequences Overview.

• Draft LinkedIn Messaging
• You can draft personalized messages through Apollo. Some general best practices for LinkedIn messaging are:
• Personalize your messages
• Be direct and keep it short
• Clearly communicate your goal
• Suggest ways to meet or speak further
• Have a clear and concise signature
• Time your messages during normal business hours
• Use dynamic variables and snippets in your message template to personalize messaging at scale.

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Execute Your Strategy

Now that you've found your ideal prospects and planned your messaging strategy, it's time to put your plan in motion. Finding the perfect way to communicate your message sometimes requires trial and error to hone your skills.

Here are some steps you can take to execute and perfect your strategy:

• Add Contacts to Your Sequence
• Now that you have created your LinkedIn sequence, you need to add contacts to the sequence. When you add contacts to a sequence with LinkedIn steps, Apollo will track each contact through the steps you added to the sequence.

• Implement Your Sequence
• You already created your tasks and now you can begin tracking your correspondence with your contacts. Apollo shows you which step a contact is in while they are in a sequence when you visit their profile, so you can track where exactly a contact is in the LinkedIn sequence.

• Refine Your Message
• While you can't A/B test with LinkedIn messaging, you can refine your message to optimize your results. You should always be on the lookout for clearer wording and more personalized messaging to help grab the attention of your potential contacts. Over time, you should develop a comfort level with LinkedIn messaging and your results should improve.

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