Overview
Buying intent helps you engage with the right prospects from the right companies, at the right time. With timely insights into the online intent-to-buy behaviors of prospective companies, buying intent allows you to easily identify the products and services that your target markets are researching online.
Leverage buying intent on Apollo to prospect smarter. When a company searches with intent for topics related to your product or service, Apollo creates an intent signal, then ranks companies exhibiting signals by intent scores, allowing you to easily identify and target the right companies.
Access to buying intent topics and filters depends on your Apollo plan. If you need access to buying intent, upgrade your plan. If you have questions about upgrading, reach out to the Apollo sales team.
Check out the following sections to set up and use buying intent on Apollo.
Set Buying Intent Topics
To set buying intent topics, your permission profile needs access to edit intent topics. If you need help, reach out to an Apollo admin at your organization.
To set buying intent topics:
- Launch Apollo and click Settings > Prospecting > Buying Intent.
- Check the topics you want to use.
- When finished, click Save Intent Topics.
Once you set buying intent topics, your organization can only edit buying intent topics again after 24 hours have passed.
You have now set your intent topics, and you're ready to search by buying intent.
Search by Buying Intent
To filter Apollo search results by buying intent:
Did you know? Buying intent is exhibited by companies — not individuals. Even when you prospect under Search > People, buying intent only surfaces people who work at companies exhibiting buying intent. These people may not be actively involved in the company's search for a product or service.
- Click Show filters > Buying Intent. Check the intent scores and topics that you want to apply to your search.
- Add and edit other search filters as needed. Then click Net New to access qualified prospects that match your buying intent filters.
You have now used buying intent filters in a search.
Looking for more tips to make the most out of prospecting on Apollo? Check out Use Apollo to Find New Customers.
View Buying Intent Details
You can view a company's buying intent details, including intent history.
To view buying intent details:
- Launch Apollo and click Search > Companies.
- Click Show filters > Buying Intent, then select your intent topics and scores. Click Net New or Saved.
- Apollo shows companies with matching intent topics and scores. Hover over the buying intent signal next to each company to access insights, including the intent score trend over the previous 90 days.
Did you know? You can find contacts from companies exhibiting buying intent. Just select one or more companies, then click Find people. Apollo displays people working at the selected companies. Alternatively, select one or more companies and click Add to lists to create a list of companies matching your buying intent topics.
You have now viewed buying intent details on Apollo.
Edit Buying Intent Topics
To edit buying intent topics, your permission profile needs access to edit intent topics. If you need help, reach out to an Apollo admin at your organization.
To change your organization's buying intent topics:
- Launch Apollo and click Settings > Prospecting > Buying Intent.
- Click ✕ to remove existing buying intent topics.
- Click ▸ to expand a topic group, then check to add buying intent topics.
- When finished, click Save intent topics.
Once you edit buying intent topics, your organization can only edit buying intent topics again after 24 hours have passed.
You have now edited intent topics.