Use Website Visitors Data

Article author
Brandan Blevins
Updated

Overview

If you're tracking website visitors, you receive data related to the companies that visit your domains. You can view and use this data in several ways, including:

  • Viewing activity snapshots for individual company visits.
  • Viewing an analytics dashboard for data across visiting companies.
  • Building plays using website visitors data as a filter.

The following sections show how to view and use website visitors data.

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Filter Companies By Website Visitor Data

Once visitor data is available in Apollo, you can use the data to filter your searches. This enables you to target companies based on the recency and volume of visitors to your tracked websites.

To filter your Apollo search results by website visitor data:

  1. Launch Apollo and click Search > Companies.
  2. Click the Website Visitors drop-down. From here, you can filter by the time period when the website visits occurred, the level of intent, and the visited domains.

    Open the Advanced drop-down to filter by specific URLs and number of page views. To filter by a URL, you must type the URL, then press Enter to add it. Find the website visitors filter.
  3. Click the Show new companies only checkbox to limit your search to only companies that have visited your website within the time period you selected. For example, if you limit your search to a 1 month time period, only companies that made a first visit within the last month will be shown. If a company visited 2 months ago and again 2 weeks ago, it would be filtered out of your search results. Search for new visitors.
  4. Apply any other filters that you want to add to your search. Apollo updates the search results as you change the filters. View your search results.

You have now applied the Website Visitors filter to a search.

To save the your search, click Save Search. You can also set up alerts for whenever new records match your saved search.

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View Website Visitor Activity Snapshot

To review visitor data for a specific company, go to a company page, then hover on the bar graph icon next to a company name.

The Website Visits pop-up shows visitor data for the company, including the total number of visitors from the company to your added domains, the most visited pages, and the number of visits to each page.

View website visitor data for a company.

You can also view visitor data for a company by hovering over the same bar graph icon in search results.

View website visitor data for a company.

If a company has not visited your tracked domains, the icon will not appear.

 
Group Think, Not Individuals

Apollo does not collect details such as names and email addresses for individual visitors to your website. Visitors data includes contacts based on activity generated by accounts, so an individual contact might or might not have visited your websites.

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View Website Visitor Dashboard

To review high-level website visitor data, launch Apollo and click Analytics. Then, search for and select the Website Visitor Trends dashboard.

Find the website visitors dashboard.

The dashboard provides data on the total number of daily visitors to your websites, the top 10 pages by number of visitors, and the top 10 companies that visited. By default, Apollo shows the last 30 days of data in the dashboard, but you can change the date range and click Run to adjust the presented data.

View website visitors data.

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Build Plays Using Website Visitors Filters

Use website visitors data as a filter for your plays to target companies that have visited your websites. When creating plays, either use a trigger event that targets companies or set the target in the If section to Companies. Then, add or edit the filters in the If section.

Click the Website Visitors drop-down. From here, you can filter by the time period when the website visits occurred, the level of intent, and the visited domains. Open the Advanced drop-down to filter by specific URLs and number of page views. To filter by a URL, you must type the URL, then press Enter to add it.

Use website visitors data to trigger plays.

Save your filter selections, then finish building your play.

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Sort Companies by Visit Dates and Number of Visitors

If you've already filtered your company searches by website visitors, you can sort the search results by the most recent date someone from the company visited your websites and the total number of website visitors from each company.

To sort based on these factors, start by building a custom table layout for your search results, then add the Website Last Visit and Website Total Visitors columns to your new layout.

Choose the website visitors columns for your table.

Once you finish creating your layout, the columns related to website visitors will be available in your table. Click the up/down arrows next to the column name to sort your search results that data.

Sort by website visitors data.

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