AI Power-ups Overview

Overview

Power-ups on Apollo are AI-powered insights into people and companies that reduce manual research time and help you craft personalized messages. Use AI power-ups to narrow your targeting, personalize your emails, and get to know your prospects more deeply. Then reach out to engage — all on Apollo.

AI power-ups combine Apollo data, like information you set in the content center, with external data sources and AI to uncover the most important details about your prospects.

When you create a custom power-up or use power-ups built by Apollo, Apollo generates insights with one of the following AI models:

1. Perplexity Sonar: Best for prospecting and simplifying research at scale for quick insights into accounts or contacts. When you create or use a power-up with this model, Apollo scours the web to research contacts or details based on your request.
2. OpenAI GPT-4o mini: Best for targeting, categorizing, or summarizing existing Apollo data, and data discovered from other power-ups. This model doesn't access the web for additional details.
3. Anthropic Claude Haiku 3.5: Best for generating messaging using data you've gathered inside Apollo. Create text for personalized emails, ad-hoc LinkedIn messages, or scripts and pitches for calls and meetings

Use a power-up on your prospects, and Apollo creates a custom field that you can use to filter your search results or use as a dynamic variable to personalize an email.

Check out the following sections to get started with AI power-ups.

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Get Started

To get started:

1. Learn to excel with AI power-ups in 3 steps: Follow this checklist to run AI power-ups in an end-to-end workflow, filter lists, and generate personalized messaging.
2. Run an AI power-up: Next run an AI power-up built by Apollo to find your ideal contacts and uncover insights that help you move prospects forward. Check out the template library for some power-up inspiration.

3. AI prompt best practices: Check out Apollo's guide to writing great AI prompts, then create your own custom power-up to tailor insights to your specific use cases.
4. Filter prospects with a power-up: Apply power-up filters to your search and narrow your prospect lists to find qualified leads. You can filter by templates like likely-to-engage contacts and SaaS vs. non-SaaS companies, or filter by your own custom power-ups.
5. Use a power-up in messaging: Generate hyper-personalized messaging with power-ups that you can use in sequences and emails to build rapport and start meaningful conversations with prospects.
6. Use power-ups in workflows: Double-down on sales automation with power-ups in workflows to reduce manual tasks.

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FAQs

How do I use AI power-ups on a list?

To use AI power-ups on a saved list:

1. Launch Apollo and click Lists.
2. Select your list.
3. Click Run AI prompt and follow the steps to run an AI power-up.

You have now run AI power-ups on a list.

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How do I reorder an AI power-up field?

To reorder an AI power-up field:

1. Click and drag the power-up field.

You have now reordered an AI power-up field.

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What happens if a dynamic variable fails in an AI power-up prompt?

AI power-up prompts use dynamic variables, such as {{contact.name}} and {{account.name}}, to understand requests. If you enter a dynamic variable incorrectly, such as {{contcat.name}}, the power-up may not generate.

Additionally, if there's no value for the dynamic variable, for example, if your contact lacks an {{account.name}} or an {{account.website_URL}}, the power-up may not generate.

 

Check the Source

If you import via CSV or CRM, manually create a contact or account, or manually delete individual fields on a contact or account, some power-ups will not generate.

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Who can see AI power-ups I create?

When you create a new power-up, you can set the power up field's visibility:

• Global custom field: This field will be visible to everyone.
• Private field: This field will only be visible to you.

 

Permission Required

To make a power-up field global and visible to everyone at your organization, you need permission to add or edit definitions of custom fields. If you don't have permission, reach out to Apollo admin at your organization for help.

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How many AI power-ups can I run?

The number of power-ups you can run depends on your Apollo plan.

If you need access to more power-ups, upgrade your plan.

If you have questions about upgrading, reach out to the Apollo sales team.

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How much does it cost to run an AI power-up?

You can only run AI power-ups on saved contacts, and you use 1 power-up run per enrichment field, per contact. Power-up costs depend on your plan. You can check out this page to learn more.

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