Overview
Power-ups on Apollo are AI-powered insights into people and companies that reduce manual research time and help you craft personalized messages. Use AI power-ups to narrow your targeting, personalize your emails, and get to know your prospects more deeply. Then reach out to engage — all on Apollo.
AI power-ups combine Apollo data, like information you set in the content center, with external data sources and AI to uncover the most important details about your prospects.
When you create a custom power-up or use power-ups built by Apollo, Apollo generates insights with one of the following AI models:
- AI search engine: Best for prospecting and simplifying research at scale for quick insights into accounts or contacts. When you create or use a power-up with this model, Apollo scours the web to research contacts or details based on your request.
- AI text generator: Best for targeting, categorizing, or summarizing existing Apollo data, and data discovered from other power-ups. This model doesn't access the web for additional details.
- AI copywriter: Best for generating messaging using data you've gathered inside Apollo. Create text for personalized emails, ad-hoc LinkedIn messages, or scripts and pitches for calls and meetings
Use a power-up on your prospects, and Apollo creates a custom field that you can use to filter your search results or use as a dynamic variable to personalize an email.
Wanna learn more about AI power-ups? Watch the free Apollo Academy course How to Use AI Power-ups to Accelerate Prospecting.
Check out the following sections to get started with AI power-ups.
Get Started
To get started:
- Learn to excel with AI power-ups in 3 steps: Follow this checklist to run AI power-ups in an end-to-end workflow, filter lists, and generate personalized messaging.
- Run an AI power-up: Next run an AI power-up built by Apollo to find your ideal contacts and uncover insights that help you move prospects forward. Check out the template library for some power-up inspiration.
- AI prompt best practices: Check out Apollo's guide to writing great AI prompts, then create your own custom power-up to tailor insights to your specific use cases.
- Filter prospects with a power-up: Apply power-up filters to your search and narrow your prospect lists to find qualified leads. You can filter by templates like likely-to-engage contacts and SaaS vs. non-SaaS companies, or filter by your own custom power-ups.
- Use a power-up in messaging: Generate hyper-personalized messaging with power-ups that you can use in sequences and emails to build rapport and start meaningful conversations with prospects.
- Use power-ups in workflows: Double-down on sales automation with power-ups in workflows to reduce manual tasks.
Check out how Smartling used AI power-ups to 10x rep productivity.
FAQs
Frequently asked questions |
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How do I use AI power-ups on a list? | How do I reorder an AI power-up field? | What happens if a dynamic variable fails in an AI power-up prompt? |
Who can see AI power-ups I create? | How many AI power-ups can I run? | How much does it cost to run an AI power-up? |
How do I use AI power-ups on a list?
To use AI power-ups on a saved list:
- Launch Apollo and click Lists.
- Select your list.
- Click Run AI prompt and follow the steps to run an AI power-up.

You have now run AI power-ups on a list.
How do I reorder an AI power-up field?
To reorder an AI power-up field:
- Click and drag the power-up field.
You have now reordered an AI power-up field.
What happens if a dynamic variable fails in an AI power-up prompt?
AI power-up prompts use dynamic variables, such as {{contact.name}}
and {{account.name}}
, to understand requests. If you enter a dynamic variable incorrectly, such as {{contcat.name}}
, the power-up may not generate.
Additionally, if there's no field for the dynamic variable, for example, if your contact lacks an {{account.name}}
, the power-up may not generate.
If you import via CSV or CRM, manually create a contact or account, or manually delete individual fields on a contact or account, some power-ups will not generate.
Who can see AI power-ups I create?
You can view your own power-ups, as well as those created by people with permission to create global fields at your organization.
To make a power-up field global and visible to everyone at your organization, you need permission to add or edit definitions of custom fields. If you don't have permission, reach out to Apollo admin at your organization for help.
How many AI power-ups can I run?
The number of power-ups you can run depends on your Apollo plan.
If you need access to more power-ups, upgrade your plan.
If you have questions about upgrading, reach out to the Apollo sales team.
How much does it cost to run an AI power-up?
You can only run AI power-ups on saved contacts. Apollo charges 1 power-up run per enrichment field, per contact. Power-up runs are charged at the time of enrichment, like when you run an AI power-up during prospecting, or when you use a power-up variable on an email template or email prompt. You can view your power-up usage at any time.