Use Basic Dynamic Variables

Article author
Brandan Blevins
Updated

Overview

Dynamic variables allow you to personalize emails for individual contacts by leveraging data from the Apollo database, and in the case of custom dynamic variables, your own data research. You can leverage them in many parts of an email template including the subject line and the body copy.

Refer to the sections below about how to leverage basic dynamic variables in Apollo.

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Add Basic Dynamic Variables To An Email Template

You can add basic dynamic variables to any existing template or any new template that you create. For additional information about creating email templates, please refer to the "Create and Edit Email Templates" article.

Within an email template, click the Add Dynamic Variables icon.

Insert

The dynamic variables modal has tabs for three different snippet types:

  • Basic
  • Custom
  • Advanced

Click a dynamic variable from the Basics tab.

Basics

The dynamic variable is added to the body of your email.

Body

If you would like to include the dynamic variable in the subject line, cut and paste it directly into the Subject text-box.

Subject

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Available Dynamic Variables On the Basics Tab

The Basics tab provides a list of dynamic variables that leverage information about the individual contacts, time of day, or the company that a contact works for.

It is organized into three categories:

Basic Dynamic Variables

Dynamic Variable Description Example
{{first_name}} Displays the first name for the recipient when it is available John
{{last_name}} Displays the last name for the recipient when it is available Smith
{{company}} Displays the name of the company that the recipient works for when it is available Apollo
{{company_unprocessed_name}} Displays the full name of the company that the recipient works for when it is available Apollo, Inc.
{{email}} Displays the email address of the recipient recipient@domain.com
{{domain}} Displays the domain for the recipient's email address domain.com
{{location_city}} Displays the recipient's city location when it is available Philadelphia
{{location_state}} Displays the recipient's state location when it is available Pennsylvania
{{location_country}} Displays the recipient's country location when it is available United States
{{phone}} Displays the recipient's phone number when it is available 1 857 123 4567
{{sender_first_name}} Displays the sender's first name when it is available Eric
{{sender_last_name}} Displays the sender's last name when it is available Zrinsky
{{sender_email}} Displays the sender's email address when it is available user@apollo.io

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Time Dynamic Variables

Dynamic Variables Description Example
{{now_day}} Displays the current day of the month 15
{{now_month}} Displays the current month September
{{now_time_of_day}} Displays the current phase of the day Morning/Afternoon/Evening
{{now_weekday}} Displays the current day of the week Wednesday
{{now_year}} Displays the current year 2021

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More Dynamic Variables

Dynamic Variable Description Example
{{company_location_city}} Displays the city where the company is located that the recipient works for when it is available San Fransisco
{{company_location_state}} Displays the state where the company is located that the recipient works for when it is available California
{{company_location_country}} Displays the country where the company is located that the recipient works for when it is available Colombia
{{latest_funding_type}} Displays the latest funding stage for the company that the recipient works for when it is available Seed-Stage/Series X/Late-Stage
{{company_size}} Displays the number of people who work at the recipient's company when it is available 200
{{industry}} Displays the industry for the company that the recipient works for when it is available Computer Software
{{title}} Displays the recipient's title when it is available Marketing Director
{{vertical}} Displays the vertical for the company that the recipient works for when it is available Cloud Computing
{{opt_out_message}} Displays the opt-out message that you defined for your account's email settings. See Configure Your Opt-Out/Unsubscribe Email Link for additional information. If you don't want to receive emails from me anymore, please let me know.

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Test Basic Dynamic Variables In An Email Template

Navigate to any thread in any manual or automatic email task within an Apollo sequence.

Email Thread

Add a basic dynamic variable to the body of your email.

Add Snippet

With the basic dynamic variable added to the body of your email, click the here link above the "Preview" window.

Here Link

Type a contact's name or select them directly from the Generate Preview for Contact drop-down.

Contact Preview

With the contact selected, Apollo renders the dynamic variable in the "Preview" window with the data if it is available.

Snippet Rendered

 
Basic Dynamic Variables Without Available Data

Please note, if there is no available data for this contact, Apollo highlights the dynamic variable in red in the "Preview" window.

Dynamic variables without any data for a specific contact may result in Apollo moving the email to that contact to the Not Sent folder. To avoid this, you may want to leverage the conditional logic operators provided by Advanced dynamic variables. For additional information, please see the Use Advanced Dynamic Variables article.

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