Use Basic Dynamic Variables

Overview

Dynamic variables allow you to personalize emails for individual contacts and create advanced AI research by leveraging Apollo's data, and, in the case of custom dynamic variables, your own data research. By adding basic dynamic variables to your email template or to AI research prompts, you can automatically add details such as contact names, the time of day, and research about contact companies to your text.

Check out the following sections to learn more about basic dynamic variables.

Use a Basic Dynamic Variable in an Email Template

To use a basic dynamic variable in an email template:

1. Launch Apollo and click Sequences.
2. Create a sequence or click an existing sequence.
3. Click or add an email step.
4. Click { } in the email template where you want to add a basic dynamic variable.
5. Select the dynamic variable you want to use.

6. Add more dynamic variables or edit the email as necessary, then select a contact to preview on a real prospect.

7. If you want to use the dynamic variable in the subject line for your email template, cut and paste it into the subject.
8. When finished, click Save.

You have now used a basic dynamic variable in an email template.

Use a Basic Dynamic Variable in AI research

To use a basic dynamic variable in AI research:

1. Launch Apollo and click People or Companies.
2. Click Run AI research, then select a template or create a custom AI research.
3. Click { } and select a field to add it as a custom dynamic variable to the AI prompt.

You have now used a basic dynamic variable in AI research.

Basic Dynamic Variable Glossary

Basic dynamic variables help you personalize emails and AI research prompts with Apollo data.

Depending on how long you've been using Apollo, you may see legacy variables in older email templates. While Apollo maintains backwards compatibility for some legacy variables, Apollo recommends using the up-to-date variables listed in the following glossary.

Basic dynamic variables are organized into the following categories:

• Contact variables
• Contact phone variables
• Company and account variables
• Sender and user variables
• Time variables
• Signal and personalization variables
• Legacy variables

Contact variables

Use contact variables to personalize your message with details about the person you're contacting.

Contact phone variables

Use contact phone variables to personalize your message with specific phone number types when available.

Company and account variables

Use company and account variables to personalize your message with details about the contact's company or saved account.

Sender and user variables

Use sender and user variables to personalize your message with information about the person sending the email.

Time variables

Use time variables to personalize your message with the current date or time.

Signal and personalization variables

Use signal and personalization variables to personalize your message with career, education, and company details when available.

Legacy variables

You may see the following variables in older email templates. Apollo still supports these variables, but Apollo recommends using the updated variables for new email templates and AI research prompts.

Next Steps

Want to keep personalizing at scale? These resources help you turn dynamic variables into sharper emails, stronger AI research, and cleaner outreach workflows.