Use Basic Dynamic Variables

Article author
Brandan Blevins
Updated

Overview

Dynamic variables allow you to personalize emails for individual contacts and create advanced AI power-ups by leveraging Apollo's data, and, in the case of custom dynamic variables, your own data research. By adding basic dynamic variables to your email template or to AI power-up prompts, you can automatically add details such as contact names, the time of day, and research about contact companies to your text.

Check out the following sections to learn more about basic dynamic variables.

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Use a Basic Dynamic Variable in an Email Template

To use a basic dynamic variable in an email template:

  1. Launch Apollo and click Sequences.
  2. Create a sequence or click an existing sequence.
  3. Click or add an email step.
  4. Click { } in the email template where you want to add a basic dynamic variable.
  5. Select the dynamic variable you want to use.

Add a basic dynamic variable to your email.

  1. Add more dynamic variables or edit the email as necessary, then select a contact to preview on a real prospect.

View and move the added variables.

 
Seeing Red?

If data isn't available for a contact, the preview highlights the dynamic variable in red to indicate an error.

Dynamic field error

Dynamic variables without any data for a specific contact may result in Apollo moving the email for the contact to the not sent folder. To avoid this scenario, use conditional logic operators with advanced dynamic variables.

  1. If you want to use the dynamic variable in the subject line for your email template, cut and paste it into the subject.
  2. When finished, click Save.

You have now used a basic dynamic variable in an email template.

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Use a Basic Dynamic Variable in a Power-up

To use a basic dynamic variable in a power-up:

  1. Launch Apollo and click Search > People or Companies.
  2. Click Power up, then select a template or create a custom power-up.
  3. Click { } and select a field to add it as a custom dynamic variable to the AI prompt.

Example dynamic variables on a power-up

 
Prompt Perfection

Wondering how to write great AI prompts? Check out AI Prompt Best Practices.

You have now used a basic dynamic variable in a power-up.

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Basic Dynamic Variable Glossary

Basic dynamic variables are organized into the following 3 categories:

Basic Dynamic Variables

Dynamic Variable Description Example
{{first_name}} Displays the first name for the recipient when it is available John
{{last_name}} Displays the last name for the recipient when it is available Smith
{{company}} Displays the name of the company that the recipient works for when it is available Apollo
{{company_unprocessed_name}} Displays the full name of the company that the recipient works for when it is available Apollo, Inc.
{{email}} Displays the email address of the recipient recipient@domain.com
{{domain}} Displays the domain for the recipient's email address domain.com
{{location_city}} Displays the recipient's city location when it is available Boston
{{location_state}} Displays the recipient's state location when it is available Massachusetts
{{location_country}} Displays the recipient's country location when it is available United States
{{phone}} Displays the recipient's phone number when it is available 1 555 123 4567
{{sender_first_name}} Displays the sender's first name when it is available David
{{sender_last_name}} Displays the sender's last name when it is available Smith
{{sender_email}} Displays the sender's email address when it is available user@apollo.io
{{primary_intent_signal}} Displays the saved buying intent topic with the highest ranking score for your team. Performance Marketing
{{secondary_intent_signal}} Displays the saved buying intent topic with the second highest ranking score for your team. Modern Marketing

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Time Dynamic Variables

Dynamic Variables Description Example
{{now_day}} Displays the current day of the month 15
{{now_month}} Displays the current month September
{{now_time_of_day}} Displays the current phase of the day morning/afternoon/evening
{{now_weekday}} Displays the current day of the week Wednesday
{{now_year}} Displays the current year 2024

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More Dynamic Variables

Dynamic Variable Description Example
{{company_location_city}} Displays the city where the recipient's company is located San Francisco
{{company_location_state}} Displays the state where the recipient's company is located California
{{company_location_country}} Displays the country where the recipient's company is located Colombia
{{latest_funding_type}} Displays the latest funding stage for the recipient's company Seed-Stage/Series X/Late-Stage
{{company_size}} Displays the number of people who work at the recipient's company 200
{{vertical}} Displays the vertical for the recipient's company Cloud Computing
{{industry}} Displays the industry for the recipient's company Computer Software
{{title}} Displays the recipient's title Marketing Director
{{opt_out_message}} Displays the unsubscribe message that you defined for your account's email settings. Check out Configure Your Unsubscribe Email Link to learn more. If you don't want to receive emails from me anymore, please let me know.

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