Overview
Apollo offers a highly accurate database of millions of companies, allowing you to find and connect with your ideal customers across the world.
Search for companies through targeted search filters to find the businesses most likely to benefit from your product or service, then reach out to people who work there through sequences, calls, and meetings to turn them into buyers.
Did you know? You can use the AI assistant to research target accounts and identify the right buyers. The assistant helps you generate company overviews, find ICP matches, and surface decision-makers with enriched account intelligence, so you can prioritize accounts faster and prospect more strategically.
Check out the following sections to search for companies on Apollo.
Search for Companies
Use Apollo to Find New Customers is a strategic guide to finding buyers on Apollo that helps you identify your ideal customer profile and the personas most likely to buy from your business. The results can inform your search filters when you look for companies.
A companies search limits your search results to businesses.
To search for companies:
- Launch Apollo and click Companies.
- Click Show Filters > More Filters.
- Select one or more filters to find the companies most likely to benefit from your outreach. Use filters like buying intent, job postings, industry, or # of employees to hone in on businesses matching your ideal customer profile.
- As you add and edit filters, Apollo updates your search results.
Check out Search Filters Overview to learn more about all of the available filters.
Apollo uses AND logic as you add filters and OR logic within each filter. This means every filter you add narrows your results, while more values within the same filter broadens them.
- To use filters related to company information, like industry and technologies, click Show Filters > More Filters. Then click Type and check Company Info.
- (Optional) Click Search settings to adjust the layout of your search results.
- Click Fields, then add or remove fields that should appear in search results. Click and drag ⋮⋮ to arrange the field order.
- Click × to return to your search results.
- (Optional) Click Save search to save your search.
Want to know if a company is truly worth pursuing? Click Run under Qualify Account and let AI research quickly assess fit, identify disqualifiers, and prioritize high-value opportunities.
- To run in bulk, click Qualify account > Run power-up. Then select the number of records you want to qualify.
- To automatically qualify companies when you save them as accounts, go to Settings > Objects, fields, and stages > Account fields and stages. Select the Qualify Account custom field, and toggle to automatically run research when you save contacts.
You have now searched for companies on Apollo.
Take action on your search results to keep up the momentum.
Save Results and Take Action
Search is just the beginning. After you find the right companies, take action on your search results to start prospecting:
- Check one or more companies.
- To select companies in bulk, check Bulk Selection at the top of the search results.
- For bulk selection, choose how many companies to select:
- Select number of companies lets you specify how many companies to select from your search results.
- Select this page selects everyone on the current page.
- Select all selects all available companies from the search results.
- Choose an action from the action bar.
| Action | Use it to |
|---|---|
| Save | Save companies as accounts so you can manage, enrich, and engage them from your workspace. |
| Find people | Find people who work at selected companies so you can identify the right decision-makers and start outreach. |
| List | Add companies to a list or create a new list. Lists help you organize accounts by campaign, segment, territory, account tier, or sales strategy. |
| Workflows | Add companies to a workflow to automate next steps, like adding accounts to lists, assigning owners, updating fields, or sending alerts. |
| Export | Export accounts to a CSV so you can analyze company data, share records with your team, or use the data in another tool. |
| Edit | Edit an account to set account stage, assign an account owner, or set a custom field. |
| Push to CRM | If you have a connected CRM integration, manually push selected companies to your CRM. CRM ownership depends on your team's integration settings and credentials. Learn more about contact and account ownership with CRM integrations. |
| Prospect on LinkedIn | Click ... > Prospect on LinkedIn then select LinkedIn Prospector or LinkedIn Sales Navigator (subscription required). Apollo automatically remembers your choice. Click Go to LinkedIn to open your selection in a new tab. |
You have now taken action on your search results.
Did you know? If you already have existing customers or know specific businesses that match your ideal customer profile, you can find lookalikes on Apollo. Just navigate to an account profile to view lookalike companies and build on your prospect list.
Next Steps
Once you've narrowed in on the right accounts, these next steps help you turn company searches into focused, high-impact outreach.
| Save and Share a Search or Set a Search Alert | Ready to reuse your filters? Save a company search and set alerts to keep your team aligned on fresh accounts as soon as they appear. |
|---|---|
| Identify Your Ideal Customer Profile (ICP) | Want tighter results next time? Define your ideal customer profile to sharpen filters and focus outreach on accounts that convert. |
| Lookalikes Overview | Already have great customers? Find lookalike companies to expand your list with businesses that match proven winners. |
| Sequences Overview | Found the right accounts? Add contacts to sequences to launch consistent, multi-touch outreach at scale. |
| Export Contacts from Apollo to a CSV | Need to work outside Apollo? Export contacts to a CSV to share company research or load data into other tools. |