Filters enable you to include or exclude specific subsets of data when you search for new contacts or accounts in Apollo. This helps you to better segment and personalize your team's approach so you can find and engage with the right contacts at the right time.
You can access many types of filters in Apollo. Company info filters help you narrow your search for contacts and accounts according to qualities such as company name, the number of employees at a company, and buying intent signals.
The availability of certain search filters is based on your Apollo plan. Please refer to Apollo's pricing page for more information.
The following sections detail how to access and use company info filters.
Access Company Info Filters
To find and use company info filters:
- Launch Apollo and click Search > People or Companies.
- To access all of the search filters, click More Filters.
- Open the Type drop-down, then keep only the Company Info option active.
- Apply the company info filters you want to use for the search. Then, click Apply Filters to save the changes.
Filter your search by company to target the companies most relevant to your sales strategy.
To do so, expand the Company accordion.
There are several ways to filter by company.
To target specific companies, click Is any of and use the drop-down to search for and select companies.
To exclude specific companies, click the Is not any of checkbox. Then, use the drop-down to search for and select companies that you do not want to include in the search.
If you use the company filter to search for contacts, click the Include past company checkbox to search for companies where contacts have previously worked Then, use the drop-down to search for and select the companies.
Click Is known if you want to search for company profiles with fully enriched domains.
Click Is unknown to search for company profiles without fully enriched domains.
If you have a list of companies that you want to use to search in bulk, click Include / exclude list of companies. Type the list of domains that you want to include or exclude from the search, then click Save and Search.
If you have a list of company names but not their respective websites, you can enrich them for free. To do so, hover on I only have company names and follow the instructions.
Filter your searchby headquarters locations to target or exclude accounts with headquarters in a particular area or region.
To do so, expand the Account Location accordion.
Enter a region and/or ZIP code radius to search. The ZIP code radius filter is only available for net new records and not for saved records.
Click Exclude locations to add locations that you do not want to include in the search.
The account location filter is for company headquarters only. To filter searches by the location of contacts, use the location filter.
# Employees (Headcount)
Filter you search by the number of employees at a company to target only companies of a certain size.
To do so, expand the # Employees accordion. Click the checkboxes to enable the appropriate ranges, or enter a custom range.
Click the # of employees is unknown checkbox to include companies that do not have an official employee headcount. You cannot use other ranges when this option is used.
# Employees by Dept.
Filter your search by specific departments and department headcounts within a company. This enables you to go beyond ideal companies to target the right teams.
To do so, expand the # Employees by Dept. accordion. Then, click Add new department.
Select a department. To include additional departments, click Add new department again.
Enter a minimum number of employees, a maximum number, or both for each department.
Click either the Trash Can icon or the X to delete a selected department from the search.
Filter your search by employee headcount growth rate. Target companies that have seen a rate of growth within a particular percentage range, timeframe, and company department.
To do so, expand the Headcount Growth accordion.
To filter by an employee growth range within companies, enter a minimum percentage of growth, a maximum percentage, or both.
Set the timeframe for when the employee growth occurred.
To filter only by the employee growth rate within a particular department, click the Department drop-down and select a department. You can only filter by the headcount growth of 1 department at a time.
To remove the filter, click the X.
Industry & Keywords
Filter your search by industry to target specific markets based on the niches your company serves.
To do so, expand the Industry & Keywords accordion.
Search directly for the industries you want to use, or open the drop-down and scroll through the options. Click each industry that you want to add. You can select multiple industries.
To remove an industry, click the industry title in the search bar.
To delete all Industries, click either X.
Click Advanced settings to narrow your search.
To exclude industries from your search, click the Is not any of checkbox and select the industries.
Click Is known or Is unknown for a more general search.
For more information about the industry filters available, refer to Industry Filter Options.
You can also access industry-related keywords from this filter. To do so, expand the Company Keywords accordion.
Type the keywords that you would like to include and/or exclude. Then, press enter to add the keyword to the search.
To increase the specificity of a keyword search, expand the Advanced accordion. Then, click the checkboxes for each keyword that you would like to include or exclude.
Keep in mind that keyword filters might slow down your search, and social media and SEO descriptions might be inaccurate.
Filter your search by buying intent signals to target companies that are showing specific activity related to purchasing decisions and product categories.
To do so, first ensure that you have selected your intent topics. Then, expand the Buying Intent accordion.
Click the checkboxes for the intent scores and topics that you want to apply to your search.
Filter your searchby Standard Industrial Classification (SIC) codes, which describe the primary business activity of the company you want to target. Once you determine the SIC code of your ideal client, you can use this information to acquire more accounts and contacts within the same industry.
For more information about the SIC codes that Apollo supports, refer to Use Apollo Supported SIC Codes in a Search.
To do so, expand the SIC Codes accordion.
Click the Is any of drop-down and select the SIC codes that you want to include in your search.
Click the Is not any of drop-down and select the SIC codes that you want to exclude from your search.
To remove a SIC code from your search, click the code in the search bar. To remove all SIC codes, click either X.
Filter your search by job titles to include only the most relevant decision makers for your sales campaigns.
To do so, expand the Job Titles accordion.
Enter the job titles that you want to include in a search, or click the drop-down and scroll through the available options. You can include multiple job titles.
Click the Include past job titles checkbox if you want to add previously held job titles to your search. Then, use the drop-down to select the past job titles.
The full functionality of the job titles filter is available when searching contacts. Refer to person info filters for more details.
Filter your search by the technologies currently being used by companies. Target companies that use specific technologies that complement your products and services, or that cause specific pain points which your company helps to resolve.
Apollo combines its proprietary technology search engine with the power of BuiltWith to ensure this information is always up-to-date. Apollo crawls scrapes 20 million websites every 2 months to identify the latest technology stack that companies are using.
To do so, expand the Technologies accordion.
Enter the technologies that you want to include in a search, or click the drop-down and scroll through the available options. You can include multiple technologies.
For further specificity, click Show advanced and use the Include ALL drop-down to include all related technologies.
To remove a technology from your search, click the technology name in the search bar. To remove all technologies, click either X.
For more information about the technologies filters available to you, refer to Technologies Filter Options.
Filter your search by company revenue to identify the companies that are most likely to have the budget for your product or services. The Apollo proprietary search engine pulls and collects revenue data from publicly available sources.
To do so, expand the Revenue accordion. Then, choose between Is between, Is known, and Is unknown. If you choose Is between, enter the minimum amount of revenue, the maximum amount, or both.
If you want to include only companies that are private or publicly traded, click the Private Company or Public Company checkboxes.
Filter your search by company funding. Target companies that have gained a certain amount or type of funding that might lead to exponential growth and, as a result, increased investment in new products or services.
Apollo uses its own proprietary technology to ensure this information is always up-to-date. Every 2 weeks Apollo examines information from public news and other funding data vendors to identify the latest funding updates.
To do so, expand the Funding accordion.
There are several ways to filter by funding.
To specify the last funding round type a company received, click the checkbox for a funding round/type. You can add multiple funding options.
To set a specific range for the funding amount, click Is between, then enter the minimum and maximum amounts for the range of funding.
You can also set funding round dates to specify between which months a company received its last funding. To do so, click Last funding date & amount and enter the date range and/or monetary range for the lasting funding round.
Filter your search by the years that companies were founded. This option helps identify companies that might be at a certain stage of growth and are experiencing commong pain points at that stage.
To do so, expand the Founded Year accordion.
Enter a date range in years for when a company was founded, or enter only a minimum or maximum year to eliminate companies founded before or after a certain year.
To include companies without a known founding date, click the Include companies with an unknown funding date checkbox.
Filter your serach by languages. Use this option to target companies that either cater to a global market or to specific regions that your company supports.
To do so, expand the Languages accordion.
Click the Website supports ANY of these drop-down to select the applicable languages for your search. You can add multiple languages.
For a more generic search, you can specify how many languages a corporate website supports without naming the languages supported. To do so, click the Website supports AT LEAST drop-down and select a number.
To remove a language from your search, click the language in the search bar. To remove all selected languages, click either X.
Filter your search by the number of retail locations a company operates. Target the small, medium, or large businesses that fall within your ideal customer profile.
To do so, expand the Retail Locations accordion.
Enter the minimum number of retail locations in operation, the maximum number, or both.
Filter your search by current job postings. Use this option to identify companies that are actively growing or looking to fill a gap in their workflow or team. Apollo examines different sources, including Greenhouse, Lever, Jobvite, Taleo, and Angellist, on a daily or weekly basis to ensure this information is always up-to-date.
To do so, expand the Job Postings accordion.
Click the Currently hiring for drop-down to select the positions that are most relevant to your sales campaign. You can add multiple job titles.
Click the Job located at drop-down to select the locations that have open positions. You can add multiple locations.
You can also filter by the number of active job postings a company has listed and the dates when they were listed. To do so, click Job posting date & range.
Enter the minimum number of active job postings, the maximum number, or both.
To include only jobs posted in certain date ranges, select dates for the From and To fields.
You can also filter by timeframe. To do so, click the From or To field, then click the Timeframe tab on the calendar.
Choose a timeframe, then click Apply.
To remove a position or location from your search, click the job title or location in the search bar. To remove all selected positions or locations, click either X.
Filter your search by company news events to target companies that have announced acquisitions, leadership changes, newly won contracts, or other events.
To do so, expand the News accordion, then click the checkbox for any type of news you want to add to your search.
To choose from more specific types of news events, click the drop-down arrow for a type of news.
By default, Apollo includes news from the previous 7 days. To change the timeframe, click Last 7 days. Then, choose a different number of days and click Apply.
Use More Search Filters
For more information about the types of filters available in Apollo, refer to Search Filters Overview.