Overview
Sequences are outreach campaigns that sales teams use to reach out to contacts over a planned period of time, with sequential touchpoints like phone calls, emails, social media engagement, and other tasks.
Tasks on Apollo help you organize and complete your outreach to-do list. LinkedIn tasks on a sequence let you plan, prioritize, and complete actions on LinkedIn, like sending a connection request or responding to a prospect's LinkedIn post. These interactions can be a great way to support a multichannel outreach campaign in a sequence.
You don't need a Sales Navigator subscription to add or execute LinkedIn tasks in Apollo.
Check out the following sections to learn more about creating and completing LinkedIn tasks on Apollo.
Create LinkedIn Tasks
Before you can execute LinkedIn tasks, install the Apollo Chrome extension, and log in to an active LinkedIn account. You can use a different email account than your Apollo login for LinkedIn. If needed, you can create a new LinkedIn account.
These are the types of LinkedIn tasks that you can add as steps to your sequence:
| Send connection request |
Connection requests enable you to direct message a contact later in your sequence, and are often necessary to view and interact with their posts. When executed, this task sends a connection request to a contact and if it's delivered marks the task as completed. Although you can send connection requests without a message, pairing a cold connection request with a personalized message is more likely to be accepted than when you send a request without a message. |
|---|---|
| View profile |
View a contact's LinkedIn profile to gain specific information such as their posting and commenting activity, education and job history, and current company details and colleagues. When completed, this step takes you to the contact's LinkedIn profile and marks the task as completed. Use the Apollo Chrome extension to research and take action on a prospect directly from their LinkedIn profile page. |
| Interact with post |
Interact with a contact's posts on LinkedIn. When completed, this step takes you to the activity section of a contact's LinkedIn profile and marks the task as completed. Manually engage with posts on LinkedIn, remembering to avoid generic comments. Opt for thoughtful, value-add comments that showcase who you are and what you can offer. |
| Send message |
When completed, this task sends a direct message to a contact and if it's delivered marks the task as complete. This should be the last step in developing a relationship with a contact through LinkedIn. Message only after you've warmed up interactions with other touchpoints, like sending an email or engaging with their posts, and keep it personalized to build a meaningful relationship rather than feeling like spam. |
When you send connection requests or messages on LinkedIn, you can create a template and then personalize your outreach with snippets, dynamic variables, and AI research.
Now that you understand the types of LinkedIn tasks, add a LinkedIn task to your sequence.
Add LinkedIn Tasks to Sequences
To add LinkedIn tasks to your sequence:
- Launch Apollo, and click Sequences.
- Create a new sequence or open active sequence.
- Click Add a step.
- Choose a LinkedIn task to add to your sequence.
- Depending on the type of LinkedIn task, configure the sequence step:
- When to start: Select when to schedule the task after the previous sequence step.
- Set a task priority: high, medium, or low.
- Task note: (Optional) Add a task note.
- LinkedIn message: Enter the exact message you want to share with the prospect when you send a connection request or a LinkedIn message.
You have now added a LinkedIn task as a step in a sequence. Next, complete the task.
Learn more about how to create and edit a sequence on Apollo.
Complete LinkedIn Tasks
You can complete LinkedIn tasks from the Apollo Chrome extension while on LinkedIn, or directly from Apollo.
From LinkedIn
To execute tasks from LinkedIn:
- Navigate to LinkedIn, and open the Apollo Chrome extension.
- Click ☰ on the extension.
- Click Tasks.
- Check each task you want to complete, or click Select all.
Tip: Click a task to see more details.
- Click Execute tasks.
You have now executed LinkedIn tasks. Apollo executes all the selected tasks and then confirms the status of the tasks.
Check out some next best steps to keep up the momentum.
From Apollo
To execute tasks from Apollo:
- Launch Apollo and click Tasks.
- Click LinkedIn Tasks.
- Apollo displays your LinkedIn tasks.
- Click ► under Actions to execute an individual task.
- Alternatively, select a task to open, review, and edit it before executing. When finished, click Execute task.
- To execute tasks in bulk, check each task you want to complete, and click Execute.
- Click Start tasks to confirm. Keep your browser open while the tasks execute.
Executing too many LinkedIn tasks at the same time can lead to your LinkedIn account being temporarily restricted. Additionally, if too many of your connection requests have been ignored, left pending, or marked as spam by recipients, you put your LinkedIn account at risk. Monitor your volume of connection requests and messages, and ensure all outreach is authentic and tailored to the individual recipient.
You have now completed a LinkedIn task.
Apollo opens a new tab to LinkedIn, executes the selected tasks, then confirms their status.
Check out some next best steps to keep up the momentum.
Tip: Click Manually complete if you already completed a LinkedIn task yourself outside Apollo.
Troubleshoot LinkedIn Tasks
Apollo displays !⃝ next to a contact's name if there's a problem executing a LinkedIn task. 
Hover over !⃝ for more information, then review the following glossary to troubleshoot the issue.
| Error Glossary | ||
|---|---|---|
| Contact is missing LinkedIn profile | Sales Navigator Conflict | Error 10 |
| Error 50 | Error 51 | Error 52 |
| Error 53 | Error 60 | Error 61 |
| Error 63 | Error 64 | |
Contact is missing LinkedIn profile
Click to open the task, then manually enter the correct LinkedIn URL for the contact, like: https://www.linkedin.com/in/tim-zheng/.
Sales Navigator Conflict
Apollo doesn't currently support the task for sending LinkedIn messages if you have an active Sales Navigator subscription. Otherwise, using Sales Navigator is fine.
Error 10
Error code 10 indicates all LinkedIn tasks queued in the extension failed to execute. This often happens if the extension's browser tab isn't active—especially when running tasks in bulk.
Solution: Keep the browser tab open and active when executing LinkedIn tasks.
Error 50
Error code 50 indicates there was a problem with executing the LinkedIn connection request task. This often happens if the extension's browser tab isn't active—especially when running tasks in bulk.
Solution: Keep the browser tab open and active when executing LinkedIn tasks.
Error 51
Error 51 indicates a LinkedIn message task timed out. This can happen for a variety of reasons but typically indicates a receiving server error. This error is more likely to occur when executing LinkedIn tasks in bulk.
Solution: Give it some time, and try again later. Alternatively, execute the task individually.
Error 52
Error code 52 indicates Apollo was unable to access the messaging option to contact a prospect. You can't troubleshoot this error.
Error 53
Error code 53 indicates there are too many chat windows open within LinkedIn. Apollo checks the chat windows to ensure a message isn't sent to the wrong contact.
Solution: Close all chat windows in LinkedIn before attempting to execute tasks with the extension.
Error 60
Error code 60 indicates there was a problem executing the LinkedIn connection request task. This often happens if the extension's browser tab isn't active—especially when running tasks in bulk.
Solution: Keep the browser tab open and active when executing LinkedIn tasks.
Error 61
Error 61 indicates a LinkedIn connection request task timed out. This can happen for a variety of reasons but typically indicates a receiving server error. This error is more likely to occur when executing LinkedIn tasks in bulk.
Solution: Give it some time, and try again later. Alternatively, execute the task individually.
Error 63
Error code 63 indicates Apollo doesn't have an email address listed for a contact. LinkedIn sometimes prompts you to enter a contact's email address before attempting to connect with them. Use email enrichment or manually update the contact email information, and try to execute the task again.
Error 64
Error code 64 indicates Apollo was unable to answer LinkedIn's prompt for how you know the contact. You can't troubleshoot this error.
Next Steps
Here are a few resources to help you master LinkedIn tasks in your sequences:
| Use Apollo with LinkedIn to Send Personalized Messages | When you’re ready to dial in your outreach, personalize your messages to hyper-focus your approach and spark more conversations. |
|---|---|
| Sequences Overview | To keep your team on track, get to know sequences on Apollo and ensure each LinkedIn touch lands at just the right moment. |
| Prospect on LinkedIn with the Apollo Chrome Extension | When you’re scouting new leads, prospect on LinkedIn with the Apollo Chrome Extension to pull in contact details and queue tasks without switching tabs. |
| How to Do Social Selling with Apollo | Build real rapport when you use social selling on Apollo to engage prospects through thoughtful LinkedIn interactions. |
| How to Run Multichannel Outreach Sequences in Apollo | If you need inspo, learn how to run multichannel outreach sequences to blend emails, calls, and LinkedIn steps seamlessly for higher response rates. |