Configure the Content Center to Optimize Apollo AI

Article author
Dustin Nathaniel Keys
Updated

Overview

Apollo AI accelerates your prospecting and engagement. You can discover insights about contacts and accounts to hone in on the best opportunities, then use Apollo AI to create and send effective emails at scale.

The content center sits at the heart of Apollo AI and lets you configure key factors like your company name, customer pain points, and business or service value props. Apollo AI uses this information to make your research results more relevant and to craft personalized messaging.

Check out the following sections to set up the content center and use Apollo AI.

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Configure the Content Center

Configure the content center to align Apollo AI with your outreach. Each user can configure the content center to best match their strategy.

To configure the content center:

  1. Launch Apollo and click Settings > AI Content Center.
  2. To auto-configure the content center, click Gather content from your website. Then, enter the URL for your website and click Find information.

Find information

 
The Main Domain

Apollo can only gather information from your main website. For instance, if you enter apollo.io/engage, Apollo gathers information from apollo.io.

  1. Apollo gathers relevant information from your website. Check each key factor, and click Save.
  2. Alternatively, manually configure the content center by entering information for each key factor:
    • Company or product name
    • Customer pain points
    • Value proposition
    • Call-to-action
    • Company overview
    • Additional context
    • Primary competitors
    • Product differentiators
 
Say It Your Way

You can use plain language to customize the content center. There's no need to get technical — unless you want to!

  1. When finished, click Save.
  2. To preview your content, click Generate preview. Apollo generates a preview of an example AI email. You can optionally choose a real contact for the preview.

Product differentiators

You have now configured the content center, and you're ready to use Apollo AI for search and messaging.

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Use Apollo AI

With the content center configured, use Apollo AI to speed up your market research and write highly personalized messages to contacts.

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Create and Use an AI Power-up

Power-ups are AI-powered insights into people and companies that enlighten your market research and help you move qualified prospects forward in the sales process. Create and use an AI power-up when prospecting to reveal new insights that help you hone in on the best opportunities.

An example company description and ICP is generated by Apollo AI

Ready to get started? Learn how to use an AI power-up on Apollo.

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Use AI to Write Emails

Use the AI assistant to draft ad-hoc emails to contacts or to write emails in sequences. Apollo AI generates entire emails or email openers based on the info set in content center.

An example email generated by Apollo AI

Ready to get started? Use the AI assistant to draft emails faster and easier.

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Use AI to Create New Sequences

Use Apollo AI to create new sequences that capture the attention of your prospects through emails, LinkedIn outreach, and manual tasks.

An example sequence generated by Apollo AI

Ready to get started? Use Apollo AI to generate a new sequence, then add contacts to begin to your engagement.

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