AI Power-ups Template Library

B2B (business to business) prospects may require messaging that emphasizes efficiency, ROI, and business impact, while B2C (business to consumer) prospects often respond better to personalized, consumer-focused language.

Use this AI prompt to surface your target account's primary business model, then refine your outreach strategy accordingly.

With this power-up, Apollo adds 1 custom field to your view:

• Assign as B2B or B2C

You can use this power-up on people or companies. When used on people, Apollo segments the prospect's company.

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Find a company's ideal customer profile (ICP) to better understand their target audience. Knowing a prospect's ICP helps you be more relevant in your outreach by letting you pinpoint relevant pain points and present solutions that truly resonate.

With this power-up, Apollo adds 1 custom field to your view:

• Find ICP of your target customer

You can use this power-up on people or companies. When used on people, Apollo segments the prospect's company.

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Learn how hiring goals relate to your product offerings. By identifying roles a company is filling, you gain insight into its priorities and challenges. Use these insights to tailor your outreach and address the specific challenges of hiring managers and seniority levels of target roles.

With this power-up, Apollo adds 3 custom fields to your view:

• Identify relevant job openings

You can use this power-up on people or companies. When used on people, Apollo analyzes the prospect's company.

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Use this power-up to classify a company as SaaS (software as a service) or non-SaaS based on the company description. SaaS companies often value cloud capabilities, scalability, and subscription pricing, while non-SaaS companies might care more about tangible products or services.

This power-up can help you quickly refine your prospect list and tailor your outreach for more relevant, impactful engagement with each type of business.

With this power-up, Apollo adds 1 custom field to your view:

• Assign as SaaS or non-SaaS

You can use this power-up on people or companies. When used on people, Apollo segments the prospect's company.

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Find the most responsive contacts who best align with your value proposition. Use this power-up to research a company to determine if their needs align with your product or service offering.

Instead of researching leads one-by-one, use this AI prompt to get a clear “Yes” or “No” and quickly prioritize who’s most likely to respond — and convert.

With this power-up, Apollo adds 3 custom fields to your view:

You can use this power-up on people or companies.

• Determine research guidelines
• Research target company
• Final analysis of qualification

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Build a highly personalized email based on your target contact's professional background and company description. By leveraging AI to incorporate details like the recipient’s name, role, and specific pain points, you can draft concise, relevant messages that feel customized—without the time-intensive research typically required.

With this power-up, Apollo adds 2 custom fields to your view:

• Generate personalized email
• Generate an email subject line

You can use this power-up on people, but not companies.

Use dynamic variables to insert the power-up field into messages to contacts.

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Identify your prospect's competitors based on their company's website and trusted sources like G2, Trustpilot, and CB Insights. This AI prompt will quickly uncover your prospect’s key competitors and the insights needed to craft sharper, more relevant outreach.

With this power-up, Apollo adds 1 custom field to your view:

• Identify competitors

You can use this power-up on people or companies. When used on people, Apollo analyzes the prospect's company.

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Segment your target audience according to recent C-suite company changes. Let AI do the digging for you, searching across the company website and news sources for key exec moves like appointments, promotions, resignations, or terminations over the past three months.

New leadership often brings fresh priorities and directions — AKA, the perfect time to reach out. This prompt will help you keep on top of C-suite changes.

With this power-up, Apollo adds 1 custom field to your view:

• Know if a company had executive changes

You can use this power-up on people or companies. When used on people, Apollo analyzes the prospect's company.

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Craft a personalized opening line using your target contact's professional social posts. This prompt analyzes up to three LinkedIn posts from your prospect. This tailored approach makes your outreach dynamic and authentic, building stronger connections from the get-go.

With clear guidelines to steer clear of generic pitches, you'll craft genuine openers that resonate. Whether it's a long shot or a solid lead, this power-up empowers you to engage meaningfully and effectively.

With this power-up, Apollo adds 2 custom fields to your view:

• View professional posts
• Craft email opener

You can use this power-up on people, but not companies.

Use dynamic variables to insert the power-up field into messages to contacts.

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Get a summary of a person's activities, industry insights, and updates from recent LinkedIn posts. Engaging with prospects through personalized summaries makes your outreach stand out. It shows you’ve done your homework, fostering trust and rapport from the get-go.

With this power-up, Apollo adds 2 custom fields to your view:

• View professional posts
• Summarize professional posts

You can use this power-up on people, but not companies.

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Use this power-up to summarize the most recent news about a company so you can learn what current events are driving behavior — from big wins to pressing challenges — straight from Apollo and other web data sources.

You'll get a snapshot of what matters most to your prospects right now, so you can tailor messages that hit the mark and are more likely to engage decision-makers.

With this power-up, Apollo adds 2 custom fields to your view:

• Summarize company news
• Filter relevant news

You can use this power-up on people or companies. When used on people, Apollo analyzes the prospect's company.

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Use this power-up to quickly summarize a contact’s professional background and get a quick snapshot of any lead’s career story so you can personalize your outreach.

With this power-up, Apollo adds 1 custom field to your view:

• Summarize contact's professional background

You can use this power-up on people, but not companies.

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Generate an email with a personalized PS line tailored to a specific contact.

With this power-up, Apollo adds 3 custom fields to your view:

• Analyze prospect details and create outreach guide
• Write a personalized email
• Write a personalized subject line

You can use this power-up on people, but not companies.

Use dynamic variables to insert the email field or subject line field into messages to contacts.

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Write a custom email based on open job postings at the company that relate to your product offering.

With this power-up, Apollo adds 3 custom fields to your view:

• Identify relevant jobs
• Write a personalized email
• Write a personalized subject line

You can use this power-up on people, but not companies.

Use dynamic variables to insert the email field or subject line field into messages to contacts.

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Write a custom email based on online posts and content produced by the contact.

With this power-up, Apollo adds 4 custom fields to your view:

• Collect professional posts
• Collect additional posts
• Write a personalized email
• Write a personalized subject line

You can use this power-up on people, but not companies.

Use dynamic variables to insert the email field or subject line field into messages to contacts.

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Write a custom email if your offerings overlap with a company's priorities.

With this power-up, Apollo adds 3 custom fields to your view:

• Identify priority indicators
• Research account priorities
• Write a personalized email
• Write a personalized subject line

You can use this power-up on people, but not companies.

Use dynamic variables to insert the email field or subject line field into messages to contacts.

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Craft a personalized opening line using your target contact's professional social posts as inspiration.

With this power-up, Apollo adds 2 custom fields to your view:

• View professional posts
• Craft email opener

You can use this power-up on people, but not companies.

Use dynamic variables to insert the email opener field into messages to contacts.

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Create conversational cold call scripts with both research-based and generic options.

With this power-up, Apollo adds 3 custom fields to your view:

• Prime research focus and context
• Conduct targeted research
• Generate natural call scripts

You can use this power-up on people, but not companies.

Once you have a cold call script, head over to the dialer to make and receive calls.

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Generate a general, sales-focused summary of a company to support your outreach.

With this power-up, Apollo adds 1 custom field to your view:

• General sales-focused account summary

You can use this power-up on people or companies. When used on people, Apollo analyzes the prospect's company.

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Research the target company and create a personalized LinkedIn message for outreach.

With this power-up, Apollo adds 2 custom fields to your view:

• Research company profile
• Draft LinkedIn message

You can use this power-up on people, but not companies.

Use dynamic variables to insert the draft message field into a LinkedIn message on a sequence.

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Classify companies based on their website and services. The North American Industry Classification System (NAICS) is the standard used by the US federal government in classifying businesses for the purpose of analyzing statistical data related to the US economy.

With this power-up, Apollo adds 3 custom fields to your view:

• Create general overview of business
• Assign NAICS codes
• Output NAICS codes

You can use this power-up on people or companies.

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Determine if a contact is a valid decision-maker. Prioritize your outreach efforts and increase the chances of a successful interaction by knowing whether your prospect is empowered to make decisions. Use this power-up to identify if a prospect has the authority to approve purchases, budgets, or deals.

With this power-up, Apollo adds 1 custom field to your view:

• Confirm decision-maker

You can use this power-up on people but not companies.

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Uncover product names, pricing, and industry insights for key accounts. Use this power-up to get to know your prospects and their business more deeply.

With this power-up, Apollo adds 1 custom field to your view:

• Summarize product and industry insights

You can use this power-up on people or companies.

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