Use Waterfall Enrichment

You can run waterfall enrichment each time you save a new contact from People. To do this:

1. Launch Apollo and go to People.
2. Apply filters to begin searching for new prospects.
3. Check a prospect you want to save as a contact, then click Save.

4. Under Enrichment configuration, use the toggle to enable Find data via Waterfall for selected records. This allows Apollo to run waterfall enrichment for your selected prospect. Apollo provides a preview of the data sources in your waterfall lineup and an estimate for the number of credits you might use to enrich this contact.
   • Switch the toggle off to save this contact without running waterfall enrichment. This won't impact your team's global waterfall enrichment settings.
5. Click Save to save your new contact and begin waterfall enrichment.

6. The enrichment process cycles through each connected data source in the order set by your team's admin. Enrichment ends when Apollo or another data source finds an email or phone number for your selected records. Your contact’s data appears after successful enrichment.

7. Repeat these steps for each contact record you want to enrich individually.

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You can run waterfall enrichment for multiple prospects in bulk when you save them as contacts. To do this:

1. Launch Apollo and go to People.
2. Apply filters to begin searching for new prospects.
3. Check each prospect you want to convert to a contact. You can also click the top-left checkbox to quickly select all prospects on the current search page or all prospects who meet your filter criteria. Click Save.

4. Apollo displays how many of your selected prospects have verified emails, unverified emails, or missing emails. Use the checkboxes to select the prospects you want to save and access their data.
5. Toggle Include catch-all emails to allow Apollo to return catch-all emails when you access contact info. Click Next.

6. Under Enrichment configuration, use the toggle to enable Find data via Waterfall for selected records. This allows Apollo to run waterfall enrichment for your selected prospects. Apollo provides a preview of the data providers in your waterfall lineup and an estimate for the number of credits you might use to enrich this contact.
   • Switch the toggle off to save this contact without running waterfall enrichment. This won't impact your team's global waterfall enrichment settings.
7. Click Save to save your new contacts and begin waterfall enrichment.

8. The enrichment process cycles through each connected data source in the order you set. Enrichment ends when Apollo or another data source finds an email or phone number for your selected records. Your contact’s data appears after successful enrichment.

9. Repeat these steps for each set of contact records you want to enrich in bulk.

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You can run waterfall enrichment to access and enrich an individual contact’s email or phone number during a search. To do this:

1. Launch Apollo and click People.
2. Apply filters to search for contacts.
3. Click Access email or Access mobile next to the contact record you want to enrich. Waterfall enrichment begins automatically, using Apollo and the other data sources you added.

4. The enrichment process cycles through each connected data source in the order you set. Enrichment ends when Apollo or another data source finds an email or phone number for your selected records. Your contact’s data appears after successful enrichment.

5. Repeat these steps for each contact record you want to enrich.

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You can run waterfall enrichment on your saved contacts, both individually and in bulk. To do this:

1. Launch Apollo and click People.
2. Click Saved. Apply filters to narrow down your saved contacts as needed.
3. Check each saved contact you want to enrich. Click Enrich, then select Enrich emails or Enrich mobile numbers.

4. Use the toggle to enable Find data via Waterfall for selected records. This allows Apollo to run waterfall enrichment for your selected contacts. Apollo provides a preview of the data sources in your waterfall lineup and an estimate for the number of credits you might use to enrich this contact.
   • Switch the toggle off to enrich your selected contacts with Apollo data only. This won't impact your team's global waterfall enrichment settings.
5. Click Enrich to begin waterfall enrichment.

6. The enrichment process cycles through each connected data source in the order your team's admin set. Enrichment ends when Apollo or another data source finds an email or phone number for your selected records. Your contact’s data appears after successful enrichment.

7. Repeat these steps for each contact record you want to enrich.

Use AI research to quickly run email or phone enrichment for saved contacts. To do this:

1. Launch Apollo and click People.
2. Click Saved. Apply filters to narrow down your saved contacts as needed.
3. Click Research with AI > Start with a template.

4. Select Enrich email addresses or Enrich phone numbers.

5. Apollo displays your global configuration settings for waterfall enrichment of emails or phone numbers. If you're an admin, you can edit these settings as needed. Note that this will update the waterfall enrichment settings for everyone on your team.
6. Click Save & run, then select one of the following options. Please note that some of these options may or may not be available, depending on the number of saved contacts in your search results:
   • Save & run selected row: Run waterfall enrichment on your selected saved contacts. You need to check 1 or more contact to see this option.
   • Save & run first 10 rows: Run waterfall enrichment for the first 10 rows of saved contacts.
   • Save & run 25 rows on current page: Run waterfall enrichment for all saved contacts on the current search page.
   • Save & run on empty or error rows in view: Run waterfall enrichment only on saved contacts that are missing data or have outdated information. This option only appears when saved contacts on your current search page are missing data.
   • Save & run on all rows in the view: Run waterfall enrichment for all saved contacts that meet your filter criteria. You can run enrichment on up to 5000 contacts at once.

7. When you run waterfall enrichment, the enrichment process cycles through each connected data source in the order you set. Enrichment ends when Apollo or another data source finds an email or phone number for your selected records. Your contact’s data appears after successful enrichment.

8. Repeat these steps for each set of contact records you want to enrich.

You can run waterfall enrichment for saved contacts from the contact profile page. To do this:

1. Launch Apollo and click People.
2. Click Saved. Apply filters to narrow down your saved contacts as needed.
3. Click on the saved contact you want to enrich to open their contact profile.
4. Under Contact information, click +. Select Enrich phone number or Enrich email.

5. Use the toggle to enable Find data via Waterfall for selected records. This allows Apollo to run waterfall enrichment for your selected contacts. Apollo provides a preview of the data sources in your waterfall lineup and an estimate for the number of credits you might use to enrich this contact.
   • Switch the toggle off to enrich your selected contacts with Apollo data only. This won't impact your team's global waterfall enrichment settings.
6. Click Enrich to begin waterfall enrichment.

7. The enrichment process cycles through each connected data source in the order you set. Enrichment ends when Apollo or another data source finds an email or phone number for your selected records. Your contact’s data appears after successful enrichment.

8. Repeat these steps for each contact you want to enrich.

You can run waterfall enrichment from the Data Health Center to manually enrich contacts with missing emails. To do this:

1. Launch Apollo and go to Data enrichment.
2. Under Missing emails, click View contacts.
3. Check each contact you want to update, then click Update selected.

4. Apollo provides a preview of the data sources in your waterfall lineup and an estimate for the number of credits you might use to enrich your selected contacts.
   • If your admin has enabled it globally, waterfall enrichment always runs when you enrich contacts with missing emails from the Data Health Center. If you're an admin, you can click Edit field settings to update waterfall configuration settings or deactivate global waterfall enrichment.
5. Click Enrich contacts to run waterfall enrichment and locate each contact's missing email.

6. The enrichment process cycles through each connected data source in the order set by your team's admin. Enrichment ends when Apollo or another data source finds an email or phone number for your selected records. Your contact’s data appears after successful enrichment.

7. Repeat these steps for each contact you want to enrich.

Waterfall enrichment helps you access more actionable contact data when you prospect with the Apollo Chrome extension. When enabled, waterfall enrichment runs automatically any time you or your team request access to a prospect's email or phone data via the extension.

You can enable or deactivate waterfall enrichment locally from the extension. To do this:

1. Launch the Apollo Chrome extension from your browser when prospecting on a corporate website, your CRM, LinkedIn, Gmail, or Google Calendar.
2. In the extension, click Settings.

3. Scroll to Data sources, then select Waterfall-source to allow the extension to run waterfall enrichment when you access prospects' email or phone data. Select Apollo-source to access contact data via standard Apollo enrichment.

Apollo flags that waterfall enrichment is on from the main extension screen. Any time you access info for prospects via the extension, Apollo runs waterfall enrichment automatically.