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Data Health Center Overview

Article author
Sarah Malone
Updated

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Overview

Data health center dashboard

Data is constantly evolving. Every time an employee changes roles or a business undergoes acquisition, the data in your CRM becomes outdated.

Apollo consistently updates its high-accuracy B2B database to reflect the latest contact and account changes. By integrating your CRM with Apollo and leveraging Apollo data, you can prevent data decay from jeopardizing your sales pipeline.

Use the Apollo data health center to gain a more holistic view of the current depth and breadth of your CRM or CSV data and take action.

Refer to the following sections for some core benefits and example use cases.

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The Benefits

There are many benefits to leveraging the data health center to uncover your total addressable market and identify market gaps, including:

Job Role Benefit Example Use Cases
SDRs and AEs Access the up-to-date, verified emails of your ideal contacts to book more meetings and smash your sales targets.
  • Automatically enrich stale data.
  • Access timely job change insights.
  • Target the contacts that best fit your ICP.
Sales Leaders Increase your team's go-to-market efficiency with actionable insights your sales reps can leverage to increase revenue and drive more pipeline.
  • Monitor and improve your data depth and breadth.
  • Save new leads in bulk.
  • Fine-tune your core personas and account segments to identify gaps in your CRM data.
  • Empower your reps to build more high-quality pipeline.
Sales Ops Empower your team to save time, increase efficiency, and leverage timely insights on contacts that have recently changed jobs or have a missing email.
  • Schedule the automatic sync of net new data to your CRM.
  • Auto-enrich your existing CRM data to increase accuracy and efficiency.
  • Set criteria to find duplicate contact records, then merge them

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Eliminate Duplicate Contact Records

When you integrate CRMs like Salesforce and HubSpot with Apollo, there are several steps you can take to reduce the risk of duplicating records.

However, if duplicate data is already present, you can reduce those duplicate records using Apollo's data deduplication tool. The tool enables you to set the criteria for what is considered a duplicate record and review the potential duplicates before Apollo merges them. This improves data integrity and ensures that your team can trust the data in Apollo.

Refer to Eliminate Duplicate Contact Records in Apollo for more information on how to set up and use the data deduplication tool.

Access duplicate records for a contact.

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Set Up the Data Health Center

Ready to get started? Hop into Set Up the Data Health Center to get the rolling.

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