Overview
When you integrate a CRM like HubSpot or Salesforce, Apollo lists the default contact and account fields you can map to the CRM. Fields that you do not map will not sync across Apollo and the CRM, so you should map all default fields to avoid data discrepancies. Additionally, mapping more default fields means your data will be more complete across both systems.
To help with the field mapping process, Apollo offers recommendations for both contact fields and account fields. You are not required to follow these recommendations.
The following sections detail where you can map default fields and Apollo's recommendations for field mapping.
Access the Default Fields
To find default contact fields for mapping:
- Launch Apollo and click Settings > Contacts.
- Click the Default Fields tab.
To find default account fields for mapping:
- Launch Apollo and click Settings > Accounts.
- Click the Default Fields tab.
More Mapping Options
Apollo provides options to autofill and auto overwrite data for mapped fields. For more information, refer to articles about HubSpot and Salesforce.
Map Default Contact Fields
Refer to the following table for Apollo's recommendations on default contact field mapping.
| Name | Value Type | Example | Description |
|---|---|---|---|
| First Name | single-line text | Johnathan | A contact's legal first name. |
| Last Name | single-line text | Doe | A contact's legal last name. |
| Company Name | single-line text | Apollo | A contact's employer business name. |
| Primary Title | single-line text | Sales Development Representative | A contact's most relevant job title. |
| name@company.com | A contact's most relevant business email address. | ||
| Person LinkedIn Profile | URL | http://www.linkedin.com/in/1234 | A web address for the contact's personal LinkedIn profile. |
| Is CRM Duplicate | single-line text | True | A true/false indication of potential duplicate in the SFDC instance. |
| City | single-line text | San Francisco | The contact's local business city. |
| State | single-line text | California | The contact's local business state. |
| Country | single-line text | United States | The contact's local business country. |
| First Phone | phone | (555) 123-4567 | The contact's primary phone number. |
| Work Direct Phone | phone | (555) 123-4567 | A contact's direct work phone number. |
| Corporate Phone | phone | (555) 123-4567 | The employer's general company directory. |
| Home Phone | phone | (555) 123-4567 | A contact's home landline phone number. |
| Mobile Phone | phone | (555) 123-4567 | A contact's personal mobile phone number. |
| Account Phone | phone | (555) 123-4567 | A phone number for the employer's corporate general directory. |
| Other Phone | phone | (555) 123-4567 | Any other phone number not covered by these types. |
| Industry | single-line text | Software | The broad business focus of the contact's employer. |
| Company Size | number | 400 | Number of people employed by the contact's employer. |
| Company LinkedIn URL | URL | http://www.linkedin.com/in/1234 | A web address for the employer's LinkedIn profile. |
| Keywords | single-line text | Time Tracking | A sub category of the employer's primary business focus, calculated through SEO, social media tags, and the company description. |
| Technologies | multi-line text | Slack Asana Gmail |
The products in the employer's tech stack. |
| Num Languages | number | 2 | A count of languages the employer uses to conduct business. |
| Languages | multi-line text | English Spanish German |
A list of languages the employer uses to conduct business. |
| Retail location Count | number | 5 | A count of storefronts and other public-facing business locations. |
| Total Funding | number | 15000000 | Size of the employer's raised capital. |
| Latest Funding Stage | single-line text | Series B | The employer's latest received funding type. |
| Latest Funding Round Amount | number | 2000000 | The monetary amount of the employer's latest received funding round. |
| Latest Funding Round Date | single-line text | 04/23/23 | The date when the employer closed its latest funding round. |
| Revenue | number | 30000000 | The employer's most recent annual revenue. |
| SEO Description | single-line text | Use Apollo to convert prospects into clients. Automate the sales process for your team. Get the best all-in-one sales platform for your team. |
The same description that a search engine uses. |
| Number of Active Jobs Openings | number | 15 | A count of active job posts on the employer's LinkedIn page. |
| Sample Job Openings | single-line text | Executive Assistant, GTM | A list of active job posts on the employer's LinkedIn page. |
| Company Street Address | single-line text | 535 Mission St | The street address for the employer's primary headquarters. |
| Company City | single-line text | San Francisco | The city where the employer's primary headquarters is located. |
| Company State | single-line text | California | The US state where the employer's primary headquarters is located. |
| Company Country | single-line text | United States | The country where the employer's primary headquarters is located. |
| Company Postal Code | number | 94103 | The postal code where the employer's primary headquarters is located. |
| Founded | number | 2012 | The employer's founding year. |
| Website URL | URL | https://www.apollo.io/ | A web address for the employer's website. |
| Recommendation Score | number | 6 | To configure this score, launch Apollo and click Settings > Scores. |
Map Default Account Fields
Refer to the following table for Apollo's recommendations on default account field mapping.
| Name | Value Type | Example | Description |
|---|---|---|---|
| Name | single-line text | Apollo | A company's business name. |
| Website URL | URL | https://www.apollo.io/ | A web address for the company's website. |
| Company LinkedIn URL | URL | http://www.linkedin.com/in/1234 | A web address for the company's LinkedIn profile. |
| Account Phone | phone | (555) 123-4567 | A phone number to the corporate general directory. |
| Industry | single-line text | Software | The company's broad business focus. |
| Company Size | number | 400 | Number of people employed by the company. |
| Keywords | multi-line text | Time Tracking | A sub category of the company's primary business focus, calculated through SEO, social media tags, and the company description. |
| Technologies | multi-line text | Gmail ZenDesk |
The products in the company's tech stack. |
| Num Languages | number | 2 | A count of languages the company uses to conduct business. |
| Languages | multi-line text | English Spanish |
A list of languages the company uses to conduct business. |
| Retail Location Count | number | 3 | A count of storefronts and other public-facing business locations. |
| Total Funding | number | 2000000 | The total amount of capital raised by the company. |
| Latest Funding Stage | single-line text | Series A | Latest received funding type. |
| Latest Funding Round Amount | single-line text | 100000 | The amount of the most recent round of raised capital. |
| Revenue | number | 400000 | The most recent total annual revenue. |
| Latest Funding Round Date | single-line text | 07/01/2016 | The date when the company closed its latest funding round. |
| SEO Description | multi-line text | Apollo helps B2B sales teams find and win new business faster. | The same description that a search engine uses. |
| Number of Active Jobs Openings | number | 6 | A count of active job posts on the company's LinkedIn page. |
| Sample Job Openings | multi-line text | Software Engineer, Director of Sales | A list of active job posts on the company's LinkedIn page. |
| Founded | number | 2004 | The year when the company was founded. |
| Domain | single-line text | apollo.io | The primary web address for the company. |
| Company Street Address | single-line text | 101 Monthgomery St #400 | The street address for the company's primary headquarters. |
| Company City | single-line text | San Francisco | The city where the company's primary headquarters is located. |
| Company State | single-line text | California | The US state where the employer's primary headquarters is located. |
| Company Country | single-line text | United States | The country where the company's primary headquarters is located. |
| Company Postal Code | number | 94103 | The postal code where the company's primary headquarters is located. |
| Recommendation Score | number | 6 | To configure this score, launch Apollo and click Settings > Scores. |
Incredibly Enriching
For enrichment to work properly, your default fields mapping must provided Apollo with 2 key details:
1. Where to push the updated information.
2. Whether the information in your CRM is different from the information in Apollo.
For more information, check out CRM Enrichment Overview.
Learn About Custom Fields
You've mapped default fields for Apollo and your CRM, but what about custom fields? Apollo has more information available to help you create custom contact fields and custom account fields.
If you have your custom fields created in Apollo, you can also create custom fields in Salesforce and HubSpot, and then link them to Apollo.