Overview
The AI assistant on Apollo helps you work faster and smarter through natural language conversations, turning your intent into action. Simply describe what you want to accomplish, and the assistant uses your existing Apollo data and saved business messaging to generate a recommendation or draft action, then helps you apply it.
If you can do it in Apollo, the AI assistant can help.
Just ask to find key decision-makers, prioritize accounts using deep web research, build and optimize sequences, improve messaging and deliverability, update your AI context center, or create workflows, export lists, and report on performance, all without clicking through every step.
Best of all, the AI assistant improves with you over time by recognizing patterns and helping you succeed with best practices baked in. You can even use the assistant to analyze your account and help you manage credits or mailboxes.
In addition to working on demand, you can use agents with the AI assistant to have Apollo handle specific outbound jobs automatically on a schedule. Apollo runs the agent in the background and returns the results to the AI assistant for you to review and act on.
If your organization already has an enterprise subscription to an LLM provider such as OpenAI, Perplexity, or Anthropic, you can connect your own LLM key in Apollo so that any actions powered by the LLM route your requests through your existing subscription, helping you centralize credit charges.
Check out the following sections to learn more about the AI assistant on Apollo.
Get Started
Start by configuring your business context, then use the AI assistant to find prospects, build outreach, and review your results.
| Configure the AI context center | Add information about your business and products or services to the AI context center so the assistant can tailor its results to your organization. |
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| Find prospects with the AI assistant | Describe your target audience, and let the assistant refine and qualify the results, then save your prospects to a list. |
| Engage prospects with the AI assistant | When you're ready to reach out, let the assistant create personalized outreach, build sequences and workflows, and optimize active sequences. |
| Analyze your performance with the AI assistant | Ask questions about your outreach results, identify trends, and find opportunities to improve. |
FAQs
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Frequently asked questions |
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| Who can use the AI assistant? | Does my Apollo plan affect how much I can use it? | When does the AI assistant use credits? |
| Can the AI assistant change my records or outreach? | How do my Apollo permissions affect the AI assistant? | |
Who can use the AI assistant?
Anyone on your Apollo team can use the AI assistant without a separate AI assistant permission. The assistant follows your existing Apollo permissions: if you don't have permission to perform an action in Apollo, the assistant can't perform it for you.
Does my Apollo plan affect how much I can use it?
Yes. Paid plans include unlimited chats and messages. Free plans include five chats per billing cycle, with ten messages per chat. A chat is one conversation, and a message is one request you send within that conversation.
Chat limits are separate from the credits used to perform Apollo actions. Access to scheduled agents also depends on your plan. Review your Apollo plan for your current access.
When does the AI assistant use credits?
Sending a message doesn't automatically use Apollo credits. Credits are used when the assistant performs a credit-consuming action, such as accessing net-new contact data or enriching records. By default, the AI assistant shows the credit cost and waits for approval before spending credits.
However, you can also set a chat credit limit for a conversation and track the credits used in that thread. Actions within the limit can run automatically. Actions that would exceed the limit prompt for approval first.
The number of credits used depends on the action and the data accessed. For charging rules and usage details, check out Review credit usage in Apollo. To review your current credit usage, go to Settings > Credits & activity > Credit usage.
Can the AI assistant change my records or outreach?
Yes. In addition to answering questions and drafting recommendations, the assistant can help directly apply actions in Apollo, such as saving prospects to lists, enriching records, and creating or updating sequences.
When using AI for work, always check any generated messaging and prospect matches before using them in outreach. When running outreach with the assistant, review any proposed action, and confirm the selected records, lists, or sequences match your expectations, then validate any credit estimate before proceeding.
How do my Apollo permissions affect the AI assistant?
The AI assistant follows your existing Apollo permissions. If you don't have permission to perform an action in Apollo, the assistant can't perform the action for you.
Learn More
Explore related Apollo AI concepts and tools that complement the AI assistant.
| AI Prompt Best Practices | Learn how to write clear, specific AI prompts with the right task, context, and output requirements to get more useful results from Apollo AI. |
| Apollo AI Glossary | Review definitions for Apollo AI concepts and features, including terminology used across AI tools in Apollo. |
| Connect Your Own LLM Key to Apollo | Connect your organization's enterprise LLM subscription so eligible AI-powered actions can route through your existing provider. |
| Apollo AI Overview | Learn how the AI assistant fits into the broader Apollo AI experience, including AI features across prospecting, outreach, automation, and conversations. |
| AI Research Overview | Learn how AI research differs from the AI assistant. The AI assistant is a conversational experience for asking questions and taking action across Apollo, while AI research uses templates or custom prompts to generate reusable research fields for people and companies. |