Use Basic Snippets

Article author
Eric Zrinsky
  • Updated

Overview

Snippets allow you to personalize emails for individual contacts by leveraging data from the Apollo database, and in the case of customer snippets, your own data research. You can leverage them in many parts of an email template including the subject line and the body copy.

Refer to the sections below about how to leverage basic snippets in Apollo.

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Add Basic Snippets To An Email Template

You can add basic snippets to any existing template or any new template that you create. For additional information about creating email templates, please refer to the Create and Edit Email Templates article.

Within an email template, click Insert Snippet.

Insert

The new modal has tabs for three different snippet types:

  • Basic
  • Custom Fields
  • Advanced

Click a snippet from the Basics tab.

Basics

The snippet is added to the body of your email.

Body

If you would like to include the snippet in the subject line, cut and paste directly into the Subject text-box.

Subject

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Available Snippets On the Basics Tab

The Basics tab provides a list of snippets that leverage information about the individual contacts, time of day, or the company that a contact works for.

It is organized into three categories:

Basic Snippets

Snippet Description Example
{{first_name}} Displays the first name for the recipient when it is available John
{{last_name}} Displays the last name for the recipient when it is available Smith
{{company}} Displays the name of the company that the recipient works for when it is available Apollo
{{company_unprocessed_name}} Displays the full name of the company that the recipient works for when it is available Apollo, Inc.
{{email}} Displays the email address of the recipient recipient@domain.com
{{domain}} Displays the domain for the recipient's email address domain.com
{{location_city}} Displays the recipient's city location when it is available Philadelphia
{{location_state}} Displays the recipient's state location when it is available Pennsylvania
{{location_country}} Displays the recipient's country location when it is available United States
{{phone}} Displays the recipient's phone number when it is available 1 857 123 4567
{{sender_first_name}} Displays the sender's first name when it is available Eric
{{sender_last_name}} Displays the sender's last name when it is available Zrinsky
{{sender_email}} Displays the sender's email address when it is available user@apollo.io

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Time Snippets

Snippet Description Example
{{now_day}} Displays the current day of the month 15
{{now_month}} Displays the current month September
{{now_time_of_day}} Displays the current phase of the day Morning/Afternoon/Evening
{{now_weekday}} Displays the current day of the week Wednesday
{{now_year}} Displays the current year 2021

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More Snippets

Snippet Description Example
{{company_location_city}} Displays the city where the company is located that the recipient works for when it is available San Fransisco
{{company_location_state}} Displays the state where the company is located that the recipient works for when it is available California
{{company_location_country}} Displays the country where the company is located that the recipient works for when it is available Colombia
{{latest_funding_type}} Displays the latest funding stage for the company that the recipient works for when it is available Seed-Stage/Series X/Late-Stage
{{company_size}} Displays the number of people who work at the recipient's company when it is available 200
{{industry}} Displays the industry for the company that the recipient works for when it is available Computer Software
{{title}} Displays the recipient's title when it is available Marketing Director
{{vertical}} Displays the vertical for the company that the recipient works for when it is available Cloud Computing
{{opt_out_message}} Displays the opt-out message that you defined for your account's email settings. See Configure Your Opt-Out/Unsubscribe Email Link for additional information. If you don't want to receive emails from me anymore, please let me know.

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Test Basic Snippets In An Email Template

Navigate to any thread in any manual or automatic email task within an Apollo sequence.

Email Thread

Add a Basic Snippet to the body of your email.

Add Snippet

With the Basic Snippet added to the body of your email, click the here link above the "Preview" window.

Here Link

Type a contacts name or select them directly from the Generate Preview for Contact drop-down.

Contact Preview

With the contact selected, Apollo renders the snippet in the "Preview" window with the data if it is available.

Snippet Rendered

 
Basic Snippets Without Available Data

Please note, if there is no available data for this contact, Apollo highlights the snippet in red in the "Preview" window.

Snippets without any data for a specific contact may result in Apollo moving the email to that contact to the Not Sent folder. To avoid this, you may want to leverage the conditional logic operators provided by Advanced Snippets. For additional information, please see the Use Advanced Snippets article.

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