Overview
Apollo offers a highly accurate database of hundreds of millions of people, allowing you to find and connect with your ideal customers across the world. Searching for people helps you turn your ideal customer profile into an actionable prospect list, so you can focus your time on the contacts most likely to be relevant to your outreach.
In a people search, you can combine filters about people with filters about the companies they work for. For example, you could search for marketing leaders based in California who work at software companies with 200-500 employees.
Use the AI assistant to quickly find and qualify prospects, without a lot of manual filtering. The assistant helps you identify decision-makers, summarize key facts, and surface the most relevant contacts with web-powered targeting, so you can prospect faster.
Check out the following sections to search for people on Apollo.
Search for People
Just getting into prospecting? Use Apollo to Find New Customers is a strategic guide to finding buyers that can help you identify your ideal customer profile and the personas most likely to buy from your business. The results can inform your search filters when you look for prospects.
To search for people:
- Launch Apollo and click People.
- Click Show Filters > More Filters.
- Select one or more filters to find the people most likely to benefit from your outreach. Use filters like persona, job title, location, or company size to hone in on people matching your ideal customer profile.
Check out Search Filters Overview to learn more about all of the available filters.
Apollo uses AND logic across filters and OR logic within each filter. This means every filter you add narrows your results, while adding more values within the same filter broadens them. For example, if you filter for people based in EMEA and then add a company location filter for the United States, Apollo only shows people who live in EMEA and work for US companies.
- Some filters allow you to find people by the attributes of the company they work for, like the # of employees and buying intent filters.
- Other filters, like time in current role or total years of experience, allow you to find people by their personal attributes.
- Apollo updates your results as you add and edit filters.
You have now searched for people on Apollo.
Take action on your search results to keep up the momentum.
Save Results and Take Action
Search is just the beginning. After you find the right people, take action on your search results to start prospecting:
- Check one or more prospects.
- To select people in bulk, check Bulk Selection at the top of the search results.
- For bulk selection, choose how many people to select:
- Select number of people lets you specify how many people to select from your search results.
- Max people per company limits how many people Apollo selects from any single company.
- Select this page selects everyone on the current page.
- Select all selects all available people from the search results.
- Choose an action from the action bar.
| Action | Use it to |
|---|---|
| Save | Save prospects as contacts so you can manage, enrich, and engage them from your workspace. |
| Send a one-off email to selected prospects. Use the writing assistant to help draft a message, or write manually with text formatting, links, images, and HTML customization. | |
| Sequence | Start automated outreach through email, calls, LinkedIn tasks, and other sequence steps. You can enroll prospects in an existing sequence or create a new sequence. Adding prospects to a sequence saves them as contacts. |
| Workflows | Add prospects to a workflow to automate next steps, like adding contacts to lists or sequences, assigning tasks, updating fields, or sending alerts. |
| List | Add prospects to a list or create a new list. Lists help you organize prospects by campaign, segment, territory, persona, or account strategy. |
| Export | Export prospects to a CSV. When you export prospects, Apollo also saves them as contacts in your account. |
| Research with AI | Use AI research to learn more about prospects before reaching out. You can use research templates built by Apollo or write your own AI prompts. |
| Push to CRM | If you have a connected CRM integration, manually push prospects to your CRM. CRM ownership depends on your team's integration settings and credentials. Learn more about contact and account ownership with CRM integrations. |
| View companies | View the companies associated with selected prospects so you can research accounts, qualify fit, and take account-level action. Learn more about how to search for companies. |
| Assign owner | Assign an owner to selected contacts so your team knows who manages each relationship. |
| Assign account | Manually assign the account that each prospect belongs to. Learn more about how to save contacts and accounts. |
Want to go beyond general AI research and quickly assess whether someone is the right decision-maker? Select Click to run under Qualify Contact and let AI research assess role relevance, seniority, and buying influence.
To run contact qualification in bulk:
- Click Qualify contact > Run power-up. Then select the number of records you want to qualify.
You have now taken action on your search results.
Next Steps
Ready to keep the momentum going? Here are a few smart ways to turn your people searches into real pipeline.
| Save, Share, and Set Alerts for Searches | Set your team up to save searches and trigger alerts to stay automatically updated when new people match your ideal criteria. |
|---|---|
| Search Filters Overview | Fine-tune your targeting when you layer the right filters together to zero in on the people most likely to convert. |
| Enroll Contacts in a Sequence | Move faster after prospecting by enrolling contacts in a sequence to launch consistent, multi-channel outreach at scale. |
| Create and Use a List | Keep your pipeline organized when you group people into lists to manage campaigns, handoffs, and follow-ups cleanly. |
| Use AI Research | Add context before you reach out when you apply AI research to surface insights that personalize your messaging. |