Overview
Apollo offers a highly accurate database of hundreds of millions of people, allowing you to find and connect with your ideal customers across the world.
Search for people to find great prospects, then reach out to them through sequences, calls, and meetings to turn them into buyers.
Check out the following section to search for people on Apollo.
Search for People
Check out Use Apollo to Find New Customers for a strategic approach to finding buyers. This guide helps you identify the ideal customer profiles and personas most likely to buy from your business. The results can inform your search filters.
To search for people:
- Launch Apollo and click People.
- Click Show Filters > More Filters.
- Select a filter and configure it to search for the people most likely to benefit from your outreach. Use filters like persona, job title, location, or company size to hone in on people matching your ideal customer profile.
Check out Search Filters Overview to see how and when to use each filter.
- As you add and edit filters, Apollo updates your search results.
Want to know if a person is the right decision-maker? Click Run under Qualify Contact and let AI research quickly assess role relevance, seniority, and buying influence for the prospect. Learn more about AI research on Apollo.
- Some filters allow you to find people by the type of company the person works at, like the # of employees and buying intent filters. To view company info filters, click Show Filters > More Filters. Then click Type and check Company Info.
- Other filters, like time in current role or total years of experience, allow you to find people by their personal attributes. To view person info filters, click Show Filters > More Filters. Then click Type and check Person Info.
Some Apollo plans include more filters than others. To access advanced filters, upgrade your plan. If you have questions about upgrading, reach out to the Apollo sales team.
- (Optional) Click Search settings to adjust the layout of your search results.
- Click Fields, then add or remove fields that should appear in search results. Click and drag ⋮⋮ to arrange the field order.
- Click × to return to your search results.
- (Optional) Click Save search to save your search.
To apply actions to multiple people at once, check each person. Alternatively, check Bulk Selection at the top of the search results. 
Then choose an action:
- Select number of people lets you specify how many total people to select from your search results.
- Max people per company limits how many people to select from any single company.
- Select this page selects everyone on the current page.
- Select all selects everyone.
You have now searched for people on Apollo.
You can save people as contacts, then enroll them in a sequence, export them to a CSV, or add them to a list.
Did you know? You can use AI research to uncover deeper insights about the people or companies in your search. Learn more about how AI research works.
Next Steps
Ready to keep the momentum going? Here are a few smart ways to turn your people searches into real pipeline.
| Save and Share a Search or Set a Search Alert | Set your team up to save searches and trigger alerts to stay automatically updated when new people match your ideal criteria. |
|---|---|
| Search Filters Overview | Fine-tune your targeting when you layer the right filters together to zero in on the people most likely to convert. |
| Enroll Contacts in a Sequence | Move faster after prospecting by enrolling contacts in a sequence to launch consistent, multi-channel outreach at scale. |
| Create and Use a List | Keep your pipeline organized when you group people into lists to manage campaigns, handoffs, and follow-ups cleanly. |
| Use AI Research | Add context before you reach out when you apply AI research to surface insights that personalize your messaging. |