Overview
Email statuses let you filter prospects by their email address status like verified or unverified. Use email statuses to narrow down prospect lists, add contacts to a sequence, and increase the likelihood of finding qualified contacts.
Check out the following sections to learn more about email statuses on Apollo.
Email Statuses
When you search for prospects on Apollo, you can see a contact's email address status. You can also use the email status filter to search for contacts or prospects with specific email address statuses.
The following table describes each status, as well as its context and credit impact:
| Status | Description | Additional Information | Credits |
|---|---|---|---|
| Verified | A fully confirmed, valid email address. When you request a verified email, Apollo saves the data to your account. | Verified includes emails you manually edited or uploaded that Apollo knows to be verified. At Apollo, verified emails maintain an email match rate of 84% and an accuracy rate of more than 90%. Check out How Apollo Verifies Emails to learn more. | Verified emails cost 1 credit per contact. Although very rare, if an Apollo-verified email bounces within 30 days of you purchasing it, Apollo automatically refunds the credit to your account. |
| Unverified | This includes emails Apollo was unable to verify that you or your team have manually edited, imported via a CSV file, uploaded from your CRM, or created via the Apollo API. It also includes emails where Apollo has low confidence in their validity. | If Apollo can't verify the emails you edit or upload, Apollo marks them as unverified. If you want Apollo to validate a contact's unverified email, you can choose to enrich the email. For more information about Apollo enrichment, check out Enrichment Overview. | You can upload new contacts or edit saved emails at no cost. If you want to verify an unverified email you have amended, Apollo charges you 1 credit per contact. |
| Update required | A business email for which Apollo has updates. Apollo identifies when a contact changes jobs and displays the update required status. | This status only applies to your saved contacts. Check out Use Job Change Alerts to Update Contacts to learn more. | Apollo charges 1 credit for every contact update you request. |
| Unavailable | An email that Apollo is unable to find or verify. |
If you import contacts without email addresses via CRM integration or CSV file, Apollo assigns the email the unavailable status. You can then choose to enrich your contact data with the Apollo Enrichment tool. Check out Enrichment Overview to learn more. |
Apollo doesn't charge you any email credits for contacts without known, valid email addresses. |
| User managed | An email that you or your team uploaded into Apollo from your CRM or CSV or that you manually edited in Apollo. | If you enable user-managed emails, Apollo displays emails you or your team have edited or uploaded. | Apollo doesn't charge you any email credits for user-managed emails unless you choose to enrich them. |
| Catch-all | An email that's set up to accept every email sent to that domain, even if the email address doesn't exist. | If you toggle on catch-all emails when prospecting, Apollo displays results including catch-all emails.
Learn more about catch-alls and how Apollo verifies emails. |
Verified emails cost 1 credit per contact. |
Check out Search Filters Overview for more information on all the available search filters.
FAQs
|
Frequently asked questions |
||
|---|---|---|
| How do I filter contacts based on email status? | How do I find verified user-managed contacts? | What happens if I use an unverified email in my outreach? |
| How do I keep my contact data up to date? | What's the impact of catch-all emails on email deliverability? | How does Apollo verify emails? |
How do I filter contacts based on email status?
To filter contacts based on email status:
- Launch Apollo and click People.
- Select Net New or Saved.
- Click Show Filters > More filters and find the email status filter.
- Select one or more email statuses to filter your prospects.
You have now filtered contacts based on email status.
Learn more about using the email status filter.
How do I find verified user-managed contacts?
To find verified user-managed contacts:
- Launch Apollo and click People.
- Select Saved.
- Click Show Filters > More filters and find the source filter.
- Select a source, like Manually created or Uploaded from CSV.
- Add the email status filter, and select Verified.
- Apollo shows your verified user-managed contacts.
You have now filtered contacts by source and email status.
Learn more about how to use search filters.
What happens if I use an unverified email in my outreach?
If you use reach out to an unverified email, you risk your message bouncing and your email domain deliverability being adversely impacted. Frequent bounces can cause mailbox providers to view you as a spammer. To avoid spam filters, stick with verified emails. This will protect your sender reputation and improve response rates. Only use unverified emails as an infrequent last resort.
How do I keep my contact data up to date?
Use enrichment on Apollo to keep your contact up to date. You can use job change and missing email enrichment to ensure your records stay fresh, allowing you to reach out to the right contacts. Or use CRM enrichment or CSV enrichment to quickly enhance existing records with accurate people and company data from Apollo. With access to accurate contact and account records, you can reach the right people, book more meetings and land more deals.
Learn more about enrichment on Apollo.
What's the impact of catch-all emails on email deliverability?
A catch-all email server is set up to accept every email sent to its domain, even if the email address doesn't exist.
Apollo can distinguish between valid and invalid emails from catch-all domains. This means that when you send an email to an Apollo verified contact with a catch-all domain, your email will land in the right inbox.
With the rise in spammers taking advantage of catch-all email domains, only some companies still dedicate resources to reviewing emails in their catch-all inboxes. If you send a message to an invalid email through a catch-all domain and your message lands in an inbox that no one checks regularly, it's unlikely anyone will see it. It's even less likely the specific person you are trying to reach will open or read it. This can lead to lower open rates, and over time, can affect your domain reputation.
However, many companies have a catch-all email server because they want important emails to reach a company inbox, despite sender errors. In these specific cases, you could miss out on a potential deal by avoiding a catch-all.
When you prospect on Apollo, you can use the email status filter to choose whether to include catch-all email addresses in your search.
How does Apollo verify emails?
Apollo employs a comprehensive 7-step process to verify emails. This includes SMTP tickling and data analysis against our large data contributory network, like checking and validating emails against Apollo-connected inboxes, CRMs, and CSV uploads, tracking email delivery statistics, and monitoring email bounce rates. This process leads to a 91% accuracy rate, so that when you email an Apollo verified contact, your email will land in the right inbox.
Learn more about how Apollo verifies emails.