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Overview
There are 5 email status filters in Apollo:
- Verified
- Guessed
- User Managed
- New Data Available
- N/A
Keen to crack on and apply this filter to an Apollo search when prospecting? For more information about how to use filters in Apollo, refer to the Search Filters Overview article. Hop into the Miscellaneous Filters article for the steps to apply the email status filter to a search.
Refer to the sections below for further details about each email status filter.
Email Status
| Email Status | Description | Additional Information | Credits |
|---|---|---|---|
| Verified | A fully confirmed, valid email address. When you request a verified email, Apollo saves the data to your account. | At Apollo, verified emails maintain an email match rate of 84% and an accuracy rate of more than 90%. For more information, please read Email Verification: The Apollo Process. | Verified emails cost 1 credit per contact. |
| Guessed | An email you have requested that Apollo is unable to fully verify. | If Apollo finds multiple pieces of evidence that suggest a probable email, Apollo marks it as guessed and indicates the confidence level. Apollo only returns guessed emails if the confidence level is 50% and above. Please note that guessed emails are more likely to bounce. Apollo recommends you use guessed emails in moderation to protect your domain reputation. For more information about best practices, please refer to the Avoid SPAM Filters article. | Apollo does not charge data credits for guessed emails. |
| User Managed | An email that you or your team have manually edited, imported via a CSV file, uploaded from your CRM, or created via the Apollo API. | This status filter only applies to the primary email of your saved contacts. Please note that the emails you edit or upload do not count as Apollo-verified emails. If you want Apollo to verify a user-managed email that you have amended or imported, you can choose to enrich the email. For more information about Apollo enrichment, please refer to the Enrich section of the Apollo KB. | You can upload new contacts or edit saved emails at no cost. If you want to verify an email you have amended, Apollo charges you 1 credit per contact. |
| New Data Available | A business email for which Apollo has updates. Apollo identifies when a contact changes jobs and displays the New Data Available status. | This status filter only applies to your saved contacts. For more information about job change alerts, refer to the Use Job Change Alerts to Update Contacts article. | Apollo charges 1 credit for every contact update you request. |
| N/A | An email that Apollo is unable to find or verify. If Apollo finds an email with a confidence score of 50% or less, Apollo marks it as N/A. |
If you import contacts without email addresses via CRM integration or CSV file, Apollo assigns the contact the N/A status. You can then choose to enrich your contact data with the Apollo Enrichment tool. For more information about Apollo Enrichment, refer to the Enrich section of the Knowledge Base. |
Apollo does not charge you any email credits for contacts without known, valid email addresses. |
Got your eyes set on particular contacts or personas, but not all their emails display the "verified" status? It may be time to raise the stakes! Spread your wings and fly into the realms of guessed emails without taking too high of a risk. You can filter by level of confidence so the chance of bounce stays low. For example, you can choose to only send a message to guessed emails with a confidence level of 90% and above. However, use this secret weapon in moderation to avoid high bounce rates and keep your domain healthy.
For more information about how to enable the "guessed" email status filter, please refer to the Email Status section of the "Miscellaneous Filters" article.