Overview
Please note, this filter recently got a makeover! If you don't yet see the new email statuses when you're prospecting in Apollo, we haven't forgotten you. The changes are currently in beta. Bear with us; it won't be long until you can see and use the updated version.
There are 5 standard email status filters in Apollo:
- Likely to engage
- Verified
- Unverified
- Update required
- Unavailable
There is also an advanced user-managed filter you can activate. Enable this toggle if you only want to search for the emails you've manually edited or uploaded into Apollo.
Keen to crack on and apply this filter to an Apollo search when prospecting? For more information about how to use filters in Apollo, refer to the Search Filters Overview article.
Refer to the sections below for further details about each email status filter.
Email Status
| Email Status | Description | Additional Information | Credits |
|---|---|---|---|
| Likely to engage | A verified, valid, and active email address. | Apollo has recently or frequently detected activity that suggests the contact is active. Therefore, they are more likely to engage with your emails. | Safe-to-send, verified emails cost 1 credit per contact. |
| Verified | A fully confirmed, valid email address. When you request a verified email, Apollo saves the data to your account. | This includes emails you manually edited or uploaded that Apollo knows to be verified. At Apollo, verified emails maintain an email match rate of 84% and an accuracy rate of more than 90%. For more information, please read How Apollo Verifies Emails. | Verified emails cost 1 credit per contact. Although very rare, if an Apollo-verified email bounces within 30 days of you purchasing it, Apollo automatically refunds the credit to your account. |
| Unverified | This includes emails Apollo was unable to verify that you or your team have manually edited, imported via a CSV file, uploaded from your CRM, or created via the Apollo API. It also includes emails where Apollo has low confidence in their validity. | Please note that if Apollo cannot verify the emails you edit or upload, Apollo marks them as unverified. If you want Apollo to validate a contact's unverified email, you can choose to enrich the email. For more information about Apollo enrichment, please refer to the Enrich section of the Apollo KB. | You can upload new contacts or edit saved emails at no cost. If you want to verify an unverified email you have amended, Apollo charges you 1 credit per contact. |
| Update required | A business email for which Apollo has updates. Apollo identifies when a contact changes jobs and displays the Update required status. | This status filter only applies to your saved contacts. For more information about job change alerts, refer to the Use Job Change Alerts to Update Contacts article. | Apollo charges 1 credit for every contact update you request. |
| Unavailable | An email that Apollo is unable to find or verify. |
If you import contacts without email addresses via CRM integration or CSV file, Apollo assigns the contact the unavailable status. You can then choose to enrich your contact data with the Apollo Enrichment tool. For more information about Apollo Enrichment, refer to the Enrich section section of the Knowledge Base. |
Apollo does not charge you any email credits for contacts without known, valid email addresses. |
| User Managed | An email that you or your team uploaded into Apollo from your CRM or CSV or that you manually edited in Apollo. | If you enable the user-managed toggle, Apollo displays all emails you or your team have edited or uploaded. You can then apply additional email status filters to identify the verification status of your user-managed emails. | Apollo does not charge you any email credits for user-managed emails. |
Got your eyes set on particular contacts or personas? There's no time like the present to spread your wings and apply the safe to send status filters to help keep your domain healthy and avoid high bounce rates. Follow these steps and try it out in Apollo right away.