Overview
Email statuses let you filter prospects by their email address status like verified or unverified. Use email statuses to narrow down prospect lists, add contacts to a sequence, and increase the likelihood of finding qualified contacts.
Check out the following sections to learn more about email statuses on Apollo.
Email Statuses
When you search for prospects on Apollo, you can see a contact's email address status. You can also use the email status filter to hone in on contacts with specific email address statuses.
There are 5 email statuses on Apollo. The following table describes each status, as well as its context and credit impact:
| Status | Description | Additional Information | Credits |
|---|---|---|---|
| Verified | A fully confirmed, valid email address. When you request a verified email, Apollo saves the data to your account. | This includes emails you manually edited or uploaded that Apollo knows to be verified. At Apollo, verified emails maintain an email match rate of 84% and an accuracy rate of more than 90%. Check out How Apollo Verifies Emails to learn more. | Verified emails cost 1 credit per contact. Although very rare, if an Apollo-verified email bounces within 30 days of you purchasing it, Apollo automatically refunds the credit to your account. |
| Unverified | This includes emails Apollo was unable to verify that you or your team have manually edited, imported via a CSV file, uploaded from your CRM, or created via the Apollo API. It also includes emails where Apollo has low confidence in their validity. | If Apollo can't verify the emails you edit or upload, Apollo marks them as unverified. If you want Apollo to validate a contact's unverified email, you can choose to enrich the email. For more information about Apollo enrichment, check out Data Enrichment Overview. | You can upload new contacts or edit saved emails at no cost. If you want to verify an unverified email you have amended, Apollo charges you 1 credit per contact. |
| Update required | A business email for which Apollo has updates. Apollo identifies when a contact changes jobs and displays the update required status. | This status filter only applies to your saved contacts. Check out Use Job Change Alerts to Update Contacts to learn more. | Apollo charges 1 credit for every contact update you request. |
| Unavailable | An email that Apollo is unable to find or verify. |
If you import contacts without email addresses via CRM integration or CSV file, Apollo assigns the email the unavailable status. You can then choose to enrich your contact data with the Apollo Enrichment tool. Check out Enrichment to learn more. |
Apollo doesn't charge you any email credits for contacts without known, valid email addresses. |
Advanced
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An email that you or your team uploaded into Apollo from your CRM or CSV or that you manually edited in Apollo. | If you enable user-managed emails, Apollo displays emails you or your team have edited or uploaded. You can then apply additional email status filters to identify the verification status of your user-managed emails. | Apollo doesn't charge you any email credits for user-managed emails. |
Advanced
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An email that's set up to accept every email sent to that domain, even if the email address doesn't exist. |
If you toggle on catch-all emails when prospecting, Apollo displays results including catch-all emails. Learn more about catch-alls and how Apollo verifies emails. |
Verified emails cost 1 credit per contact. |
Check out Search Filters Overview for more information on all the available search filters.