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  2. Engage
  3. Scores

Create and Use a Signal

Article author
Apollo Team
Updated

Overview

Signals enable you to prospect based on the demographic and behavioral filters that are most important to you. This helps you find prospects using consistent, repeatable criteria. Apollo creates some signals by default, but you can also create custom signals to target the scenarios most important to your business.

When you prospect, Apollo shares signals for people and companies so you can easily find your ideal contacts. You can also combine signals with custom scores to automatically rank your prospect results.

Check out the following sections to set up and use signals.

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Create a Signal

To create a signal:

  1. Launch Apollo and click Settings > Ideal customer profile > Signals.
  2. Click Create signal.

Create a signal.

  1. Select to target People or Companies.
  2. Give the signal a name and description. Then select a signal group to give your team more context about its purpose.

Prove a name and description for your signal

  1. Click Add filters and select the ones you want to use, like # employees or revenue, to build out your signal.

How to save your filters

 
CRM FYI

Do you use a CRM integration to import metrics to Apollo? Create custom fields to hold this data. Then you can add these fields as filters when you create a signal.

  1. (Recommended) Next, add talking tips or snippets to share information about the prospects targeted in your signal. Use dynamic variables to personalize your talking tips. Communication guides help prepare your team to engage with prospects who match the signal.
  2. When finished, click Save changes.

Supplement your signals with snippets and talking points

You have now created a signal. You can use the signal as a filter when you search for people and companies, or within a custom score to rate prospecting results.

 
Need an Undo?
To delete a signal, click ... beside the signal, then click Delete.

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Use a Signal

You can use signals to filter prospects when searching, as criteria in a custom score, or on the Apollo Chrome Extension while prospecting.

Use a signal to filter searches

To filter by a signal:

  1. Launch Apollo and click Search > People or Companies.
  2. Click Show Filters > Signals and check one or more signals.
Use signals as search filters
 
Filter Facts

Did you know? When you search for people, you can filter by people or company signals. However, when you search for companies, you can only filter by company signals. Learn more about all the search filters.

You have now filtered prospects with a signal.

Use a signal to create a custom score

To use a signal in a custom score:

  1. Create a custom score.
  2. Click Add filter then select Signals, or click Create signal to create a new one.
  3. Select the signal you want to use.
  4. Assign an impact to the signal.

You have now used a signal in a custom score. Learn more about scores on Apollo.

Use a signal in the Apollo Chrome Extension

You can access signals in Apollo, including on Gmail and many company websites.

To use a signal on the Apollo Chrome extension:

  1. Click Apollo on your browser to launch the extension.
Open the Chrome extension.
  1. When viewing a person or company, scroll to Compatibility check to view a score or signals.
Where to find your signals.

You have now used a signal on the Apollo Chrome extension.

Learn more about how to prospect with the extension.

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Next Steps

If you are dialing in signals, these next steps help you put them to work across scoring, search, and daily prospecting.

Scores Overview Get the full picture of how scoring works when you use scores across Apollo to consistently prioritize the prospects most likely to convert.
Create a Score Combine signals with scoring logic when you build a custom score to automatically rank prospects who match your highest-priority scenarios.
Use a Score Filter Tighten your prospect lists when you filter by score to focus your team on the highest-fit results surfaced by signals.
Search Filters Overview Expand how you define signals when you layer advanced filters to capture more precise demographic and behavioral criteria.
Search for People Put people signals into action when you run targeted people searches to surface contacts aligned with your outreach strategy.
Prospect with the Apollo Chrome Extension Stay consistent outside the app when you prospect with the Chrome extension to spot signals directly on LinkedIn, Gmail, and company sites.

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