Overview
The deliverability suite gives you a single, centralized view of how each domain and mailbox at your organization is performing. As a sales or operations leader, you can quickly spot deliverability bottlenecks, diagnose sending issues, and ensure your team's emails are reaching inboxes.
By surfacing domain health, mailbox performance, and engagement trends across your users, the deliverability suite helps you safeguard your team's outreach and drive more consistent pipeline results.
Check out the following sections to use the deliverability suite on Apollo.
Use the Deliverability Suite
You need to be an admin on Apollo to use the deliverability suite. If you're not an admin, reach out to someone who is for help.
To use the deliverability suite:
- Launch Apollo and click Settings > Deliverability suite.
- Apollo shows at-a-glance insights into your performance across all mailboxes connected to Apollo.
- Click a tab along the top to dig in:
- Apollo shows visualizations and metrics so you can understand your team's deliverability as a whole.
- Each widget on the overview shares relevant deliverability reporting:
By default, all team mailboxes are selected. Use the mailbox dropdown ▾ to view performance metrics for a specific mailbox.
Emails sent successfully
Apollo shows the percentage of emails that were successfully sent out of the total emails attempted over the past thirty days. Apollo also shows the exact number of emails delivered, the number bounced, as well as the percentage change in sent successfully from the previous month.
Open rate
Apollo shows the overall open rate, as well as the total number of emails opened, and the total number of emails clicked over the previous thirty days. Apollo also shows the percent change from the previous month.
Apollo only shows email tracking data if you have enabled open tracking or click tracking on the selected mailboxes. You should only use open or click tracking if you have a custom tracking subdomain and understand email deliverability best practices. Even then, it's important to use email tracking as part of a targeted, time-specific campaign, then deactivate tracking once complete to protect your domain reputation.
Reply activity
Apollo shows the percentage of sent emails that received a reply in the past thirty days, as well as the total number of replies and the total number categorized as positive. Apollo automatically analyzes replies to determine email sentiment. Positive sentiments include emails categorized as "willing to meet." Apollo also shows the percent change from the previous month.
Email deliverability and activity
The email deliverability and activity widget shows a visualization of your deliverability and activity. Click Activity to view the activity visualization. By default, these visualizations reflect the past seven days of activity. However, you can filter both visualizations by the last thirty days or last three months as well.
Top performing sequences
Apollo shows a visualization of your top performing sequences over the past thirty days, including statistics for # emails sent, # emails delivered, % emails opened, % emails interested, and # emails interested.
To learn more about these and other email metrics, check out Use Analytics Reports.
Recommendations
Apollo shows email deliverability recommendations and steps you can take now to fix critical issues.
- Click View recommendation to take action.
- Hover over a recommendation to manage it:
- Click ⊗ to dismiss a recommendation.
- Click ✓⃝ to mark as complete.
- Click Bookmark to save for later.
- You can sort recommendations by active, saved, completed, and dismissed.
- Apollo shows a holistic overview of your domain authentication status and bounce performance.
- Each domain widget shares relevant deliverability information:
Authenticated sending domains
Apollo shows the percentage of your domains that are authenticated out of the total domains.
Apollo also shows how many of each of your domains have authenticated SPF, DKIM, and DMARC records.
Pro-tip: Learn about domain authentication, what SPF, DKIM, and DMARC means, and why authentication is important to effective outbound.
Average bounce rate performance
Apollo shows your average bounce rate out of the total emails sent.
Domains
Apollo lists all your connected domains, along with their status, type, bounce rate, linked mailboxes, and redirect URLs. If you generated the domain on Apollo, the next bill date is displayed.
- Click Show filters to filter by domain health or authentication statuses.
- Click a domain to view more deliverability statistics. If you generated the domain on Apollo, you can also review billing information, redirect URLs, and DNS records.
- Apollo shows a holistic overview of your organization's mailboxes and their setup and warmup status.
- Each mailbox widget shares deliverability information:
Mailboxes completed and ready for use
Apollo shows the number of mailboxes completed and ready for use out of the total mailboxes connected.
Apollo also shows the total partially set up, not started, and needing attention.
Learn how to link a mailbox on Apollo — and share these instructions with teammates who have only partially set up theirs.
Mailboxes warmed up
Apollo shows the total number of mailboxes successfully warmed with email warmup.
Apollo also shows the mailboxes it recommends that you run warmup on.
Mailboxes
Apollo lists all connected mailboxes.
- Click Show filters to filter by mailbox type, domains, user, warmup status, or email sending limit.
- Click a mailbox to view more deliverability information, including deliverability score, tracking subdomain, exact sending limits, unsubscribe link, and email signature.
- Click Deliverability to view detailed deliverability statistics and reports for the mailbox.
- Click Recommendations to view recommendations to improve deliverability, if applicable.
Next Steps
Want to go deeper on deliverability and outbound strategy? Here are some helpful next steps to keep your team’s emails landing in the right place.
| Email Deliverability Best Practices | Explore proven tactics and follow best practices to protect sender reputation and keep your outreach in inboxes, not spam. |
|---|---|
| Set Up Domain Authentication | Strengthen trust with email providers when you configure SPF, DKIM, and DMARC so your messages pass authentication checks every time. |
| Use Email Warmup to Improve Email Deliverability | Get new inboxes ready for volume by running automated warmup that builds sending reputation before your reps start outreach. |
| Troubleshoot Bounced Emails | Quickly diagnose issues when you resolve soft and hard bounces to lower bounce rates and keep your campaigns healthy. |
| Join the Apollo Community | Connect with the Apollo community to meet peers in sales ops and swap deliverability strategies so your team benefits from real-world lessons and shared expertise. |