1. Apollo.io
  2. Engage
  3. Engagement Settings

Create and Use a Signal

Article author
Dustin Nathaniel Keys
Updated

Overview

Signals enable you to prospect based on the demographic and behavioral filters that are most important to you. This helps you find prospects using consistent, repeatable criteria. Apollo creates some signals by default, but you can also create custom signals to target the scenarios most important to your business.

When you prospect, Apollo shares signals for people and companies so you can easily find your ideal contacts. You can also combine signals with custom scores to automatically rank your prospect rseults.

Check out the following sections to set up and use signals.

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Create a Signal

To create a signal:

  1. Launch Apollo and click Settings > Scoring and signals > Signals.
  2. Click Create signal.

Create a signal.

  1. Select to target People or Companies.
  2. Give the signal a name and description. Then, select a signal group to give your team more context about its purpose.

Prove a name and description for your signal

  1. Click Add filters and select the ones you want to use, like # employees or revenue, to build out your signal.

How to save your filters

 
CRM FYI

Do you use a CRM integration to import metrics to Apollo? Create custom fields to hold this data. Then you can add these fields as filters when you create a signal.

  1. (Recommended) Next, add talking tips or snippets to share information about the prospects targeted in your signal. Use dynamic variables to personalize your talking tips. Communication guides help prepare your team to engage with prospects who match the signal.

Supplement your signals with snippets and talking points

  1. When finished, click Save changes.

You have now created a signal. You can use the signal as a filter when you search for people and companies, or within a custom score to rate prospecting results.

 
Need an Undo?
To delete a signal, click ... beside the signal, then click Delete.

How to delete your signals

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Use a Signal as a Filter

When searching on Apollo, use a signal to filter prospects.

To filter by a signal:

  1. Launch Apollo and click Search > People or Companies.
  2. Click Show Filters > Signals, then select your signal.

Use signals as search filters

 
Filter Facts

Did you know? When you search for people, you can filter by people or company signals. However, when you search for companies, you can only filter by company signals. Learn more about all the search filters.

You have now filtered prospects with a signal.

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Use a Signal in the Apollo Chrome Extension

With the Apollo Chrome extension, you can access signals in Apollo, including on Gmail, LinkedIn, and many company websites.

To use a signal in the Apollo Chrome extension:

  1. Click the Apollo icon on the side of your browser to launch the extension. For Gmail and Google Calendar, find the icon next to the names of calendar invitees and email recipients.

Open the Chrome extension.

  1. When viewing a person or company, click Insights to see their signals.

Where to find your signals.

  1. Click > beside a signal to learn more.

Delve into your signals.

You have now used a signal on the Apollo Chrome extension.

Learn more about how to prospect with the extension.

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