How to Do Cold Emailing Right with Apollo

Overview

Cold emailing and outbound sales execution go hand-in-hand. When carried out correctly, emailing is one of the most effective channels to reach and engage with your ideal prospects. However, it is also one of the noisiest. To ensure your potential customers see, read, and respond to your cold email outreach, you need to consciously combine the right tools with crucial data and prospecting insights.

Check out the following sections to use Apollo to cut through the noise and send effective, highly-targeted cold emails to your highest qualified prospects, at scale.

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How to Cold Email with Apollo: A Checklist

Use Apollo to strengthen your cold emailing strategies. Access highly accurate and insightful contact and account data, view and act on relevant and timely buyer signals, receive AI recommendations and email content analysis, and leverage deliverability insights to boost your cold email performance.

Follow this 5-step cold emailing checklist to maintain healthy deliverability rates and craft hyper-personalized emails at scale with Apollo.

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Step 1: Link Your Mailbox

Before you send any messages, make sure you follow best practices to set your outbound sales motion up for success from the get-go.

Follow these simple steps to lay the foundations for effective cold emailing with Apollo:

Link your mailboxes to Apollo. Depending on your plan, you can connect up to 15 Gmail or Outlook mailboxes per user.
Enroll your newly-connected mailboxes in inbox ramp-up to strengthen email deliverability before you kickstart your outbound motion.
Follow email deliverability best practices to ensure your domain reputation is strong and your emails land in the right inboxes at the right time.

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Step 2: Send Emails When Prospecting on LinkedIn

Now that you've followed best practices, it's time to start engaging with your qualified prospects. You can use the Apollo Chrome extension to send emails in real-time while prospecting on LinkedIn, working in Salesforce or HubSpot, or researching companies across the web.

If you haven't already, download the Apollo Chrome extension and learn more about how to use it across your tech stack. Then, follow the steps below to start sending emails while you prospect on LinkedIn.

Navigate to a contact's profile page on LinkedIn and click the Chrome extension widget.
Click Access email and then click the Preview AI email icon to load the drafted email and write with AI widgets.
Write an email from scratch, load an email template, or choose from the AI-generated subject line and body content suggestions that Apollo displays.

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Step 3: Send Individual Emails When Prospecting in Apollo

If you do most of your prospecting directly from within Apollo, you can engage with your contacts from multiple surfaces, according to your preferences and workflows.

To send individual, highly personalized emails to your most qualified prospects, you can:

Click the email icon beside a contact when prospecting from Apollo Search.

Click the email icon on a contact's profile page when conducting more extensive research on them.

Check out the following section to learn how to send larger quantities of emails with Apollo, while still remaining authentic.

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Step 4: Personalize Emails at Scale

If you want to build a world-class outbound motion, crafting personalized, highly relevant emails is non-negotiable. However, the level to which you personalize your messaging, and the amount of research and preparation you put into every email, should depend on the value of each prospect.

Once you've built your lead scoring models, you can categorize your prospects into tiers. For your highest ranking, tier 1 prospects, it's worth taking the extra time to research them thoroughly and approach your messaging strategy in an uber-personalized way.

For lower-tier prospects, you can still be intentional and thoughtful about personalization, while using the following handy Apollo features to message at scale:

Leverage dynamic variables to enrich your messaging with Apollo data and personalize emails for each contact.

Start with basic variables like {{first name}} and {{company name}}.

Then, try experimenting with more advanced dynamic variables or sync over your first-party data and create custom dynamic variables.

Create snippets to add short phrases or paragraphs that you and your team leverage frequently or that have brought you the most success in the past. For example, you can create snippets for your persona's biggest pain points, your company's value proposition or solution, or an engaging business introduction.
Record personalized videos tailored to each of your target personas. Then, drop them into your emails to stand out from the crowd and make your messages more dynamic and engaging.

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Step 5: Write Emails with AI

Now that you've learned how to use Apollo to personalize your emails at scale, it's time to leverage Apollo's AI writing features to help boost your email creativity and productivity.

Use Apollo AI to:

Write emails from scratch to avoid writer's block and get the ball rolling.
Personalize the opening sentence of your emails using Apollo's research data to break the ice with a tailored approach, highlighting what's most relevant or timely for each contact.
Analyze and edit your messaging to aim for an email score of 90+ and increase your reply rates.

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Next Steps: Automate Email Outreach

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