Overview
The Claude integration is in beta. Product functionality and pricing may change during the beta.
If you use Claude from Anthropic, add Apollo as a connector and do real Apollo work without leaving the chat: search for people and companies, enrich records, and take action across Apollo.
In one conversation, you can:
- Find prospects using natural language
- Enrich people or companies
- Create or update contacts
- Add contacts to an existing sequence
- Analyze your team's performance
Everything runs on your existing Apollo permissions, plan limits, and credit balance. Setup is simple: connect Apollo in Claude, then start using Apollo in any Claude conversation.
Check out the following sections to connect and use Apollo with Claude.
Connect Apollo to Claude
Apollo works on any Claude subscription, including free accounts!
To connect Apollo to Claude:
- Launch Claude, and log in or create a new account.
- In a chat, click Connect your tools to Claude.
- Alternatively, click Customize > Connectors.
- Click +.
- Search for
Apollo.ioand click + Apollo.io.
The Claude integration is user-specific and must be set up separately by each person rather than at the team or admin-level.
- Review the terms and conditions, and click Authorize.
- Next, in Claude, navigate back to Customize > Connectors.
- Click Configure beside
Apollo.io.
- Review the permissions for each action to ensure Claude works the way you expect with your Apollo account.
- Set each action to one of the following permission levels:
- ✓⃝ Always allow: Claude always has permission to perform the action in Apollo and won't seek your approval first.
- ✋ Approval required: Claude asks permission before completing the action in Apollo. Apollo recommends you require approval from Claude on actions that require credits.
- ⊗ Blocked: Claude does not have permission to perform the action on your behalf in Apollo.
| Action | Description | Requires Credits? |
|---|---|---|
| Search for Contacts | Search people and contacts with natural language. | No |
| Get a List of Email Accounts | List connected mailboxes used for sending, sequences, and tracking across your team. | No |
| Search for Sequences | Find existing sequences to enroll and manage outreach. | No |
| People API Search | Search Apollo's people data programmatically using the Apollo API. | No |
| Profile | Edit your user settings like email preferences and custom fields in profile settings. | No |
| Create an Account | Create a company record to save and manage in Apollo. | No |
| Update an Account | Update fields on an existing account. | No |
| Create Contact | Create a contact record to save and engage in Apollo. | No |
| Update Contact | Update details on a saved contact. | No |
| Add Contacts to a Sequence | Enroll contacts into a sequence to start outreach steps. | No |
| Remove Contacts from Sequences | Remove contacts from a sequence to stop future outreach steps. | No |
| Organization Search | Search for companies using filters like industry, headcount, and buying intent. | Yes |
| Bulk Organization Enrichment | Enrich multiple company records at once using the Enrichment API. | Yes |
| Organization Enrichment | Enrich a single company with fresh firmographic data. | Yes |
| Organization Job Postings | Retrieve company job posting data to identify hiring signals. | Yes |
| Bulk People Enrichment | Enrich multiple people records at once, including verified email data. | Yes |
| People Enrichment | Enrich a single person record with updated contact and employment data. | Yes |
| Query Analytics Data | Retrieve analytics data on sequences, emails, and engagement to measure performance and activity. | No |
If an action isn't working or doesn't appear in Claude, try disconnecting and reconnecting Apollo.
You have now connected Apollo to Claude, and you're ready to use the Claude integration.
Use Apollo on Claude
Once connected, using Apollo in Claude is as simple as having a conversation. There are no special commands or complex prompts required. Just describe what you want to do, and Claude uses your Apollo account to complete the action.
Claude can only perform actions in Apollo that you can perform yourself based on your permission profile and Apollo plan. If you can't do it, Claude can't either.
To use Apollo on Claude:
- Start a new chat, and use natural language to describe your request or goal. Claude translates your request into action based on the permissions you configured.
- Follow these best practices to get the best results:
- Be specific about titles, industries, locations, and company size to improve search accuracy.
- Review returned results before enrolling large groups into sequences.
- Orchestration is key! Use follow-ups to refine searches and chain actions, for example: "Narrow this to companies using Sumware Software, then find decision makers."
- Here are a few example requests to help get you started:
| Examples | |
|---|---|
| Search for people | Search for companies |
| Create or update contacts and accounts | Enrich contacts and accounts |
| Add contacts to sequences | Analyze your performance |
Search for people
Find VP-level marketing leaders at SaaS companies in North America.
Show me IT directors in healthcare companies.
Search for founders in fintech companies based in New York.
Claude returns matching prospects. People search results show names and job titles but don't include email addresses or phone numbers. Save contacts, and use enrichment to reveal contact details.
Search for companies
Find SaaS companies in North America with 200–1,000 employees.
Show me healthcare companies hiring for IT roles.
Search for fintech companies based in New York.
Claude returns matching companies in Apollo. Company search results include firmographic details like industry, size, and location. Save accounts, and use enrichment to pull additional data.
Create or update contacts and accounts
Create a contact for Jane Smith at Sumware Software, VP of Sales.
Update this account to reflect 500 employees.
Change this contact's title to Senior Director of Operations.
Claude creates new contacts or accounts, or updates existing ones directly in Apollo.
Enrich contacts and accounts
Enrich this prospect and verify their email address.
Pull updated firmographic data for ACME Company.
Claude refreshes contact and company records using Apollo enrichment.
Add contacts to sequences
Add these contacts to the Q1 Outbound Sequence.
Enroll this prospect in the Enterprise Follow-Up sequence starting tomorrow.
Remove this contact from all active sequences.
Claude enrolls or removes contacts from sequences on Apollo.
Analyze your performance
Which reps have the highest call connect rate this quarter?
Show me how our email reply rate is trending week over week.
Which sequences have the highest reply rate in the last 6 months?
Give me a full activity summary for each rep this quarter.
Claude queries Apollo analytics and returns structured insights on emails, calls, meetings, tasks, pipeline, and sequences. Results are grouped by rep, team, time period, and more, helping you track performance and compare outcomes.
For power users, Apollo also offers a dedicated MCP Cowork plugin for Claude that chains search, enrichment, and sequence management into single-command workflows, allowing you to go from ideal customer profile (ICP) to sequenced prospects without orchestrating each step:
-
/apollo:enrich-lead: Paste a name, LinkedIn URL, or email and get a complete contact card, plus suggested next actions. -
/apollo:prospect: Describe your ICP in plain English and get a ranked table of enriched decision-maker leads. -
/apollo:sequence-load: Find leads, enrich them, dedupe, create contacts, and bulk-add them to an existing Apollo sequence with a preview before enrollment.
You have now used Apollo on Claude.
Next Steps
Now that Apollo is running inside Claude, here are a few ways to level up how you search, enrich, and automate what happens next.
| Use the AI Assistant On Apollo To Sell Smarter | Want to use AI inside Apollo? Use the AI assistant on Apollo to refine ICP filters, surface better-fit prospects, and take action faster across your workflows directly in Apollo. |
|---|---|
| Enrichment Overview | If you need cleaner data before you enroll prospects, enrich contacts and accounts on Apollo to verify emails, refresh firmographics, and keep your team's outreach accurate and up to date. |
| Sequences Overview | Ready to automate follow-up? Build and manage sequences to turn Claude-powered prospecting into consistent, multi-step outreach that actually drives replies. |
| Create and Assign Permission Profiles | Rolling Apollo ↔ Claude out to your team? Create and assign permission profiles to control who can search, enrich, and enroll prospects when working through Claude. |
| What Are Credits? | If you plan to scale enrichment and automation (and you should), understand how credits work on Apollo to manage usage, avoid surprises, and keep your Claude-driven workflows running smoothly. |