Use Apollo with AI Tools to Run Your GTM Workflow

Article author
Apollo Team
Updated

Overview

Apollo works wherever you do.

Use Apollo with AI tools like ChatGPT, Claude, Perplexity, Replit, or Cursor to run real GTM work without leaving the conversation. You can search for people and companies, enrich records, create sequences, improve sequence steps, add prospects to sequences, create and send one-off emails, manage tasks, and analyze performance right from your AI workspace.

You can also connect Apollo MCP directly to AI coding clients like Claude Code, VS Code, and more for custom AI development. Or for terminal-based workflows, use Apollo CLI to run Apollo workflows directly from the command line.

When you use Apollo with AI, Apollo remains your system of record, while your AI tool becomes the workspace where GTM gets done. Everything runs on your existing Apollo permissions, plan limits, and credit balance.

Check out the following sections to learn more about using Apollo with external AI.

Back to Top

How It Works

Apollo connects directly to native AI integrations through a secure authorization flow. These tools use Apollo MCP (model context protocol), an emerging standard that allows AI to securely access tools like Apollo to take direct action. With Apollo MCP, you can access, enrich, and execute GTM motions through Apollo using natural language.

For technical workflows, Apollo CLI provides direct command-line access to many of the same Apollo actions, including search, enrichment, sequence creation and management, CRM updates, analytics, and automation.

Back to Top

Get Started

To connect Apollo to your favorite AI tool:

ChatGPT Claude Perplexity
Replit Cursor Apollo MCP Server
Apollo CLI

ChatGPT

Connect Apollo to ChatGPT from ChatGPT apps, and start using Apollo directly in your chat.

Advanced ChatGPT users can also use the Codex plugin for orchestrated prospecting and sequencing workflows.

Learn more about using the ChatGPT integration.

Claude

Connect Apollo to Claude from the app directory, and start working in any conversation.

Advanced Claude users can also use the Cowork plugin for orchestrated prospecting and sequencing workflows.

Learn more about using the Claude integration.

Perplexity

Connect Apollo to Perplexity and start working with Apollo in any conversation.

Advanced Perplexity users can also integrate Apollo with the Computer plugin for orchestrated prospecting and sequencing workflows.

Learn more about using the Perplexity integration.

Replit

Connect Apollo to Replit, and start using Apollo data while you build apps, dashboards, prototypes, and GTM tools.

Use Replit to search for prospects and companies, enrich contacts and accounts, create or update records, build outbound lists, and use Apollo data in your development workflow.

Learn more about using the Replit integration.

Cursor

Connect Apollo to Cursor and start working with Apollo from your code editor.

Use Apollo MCP in Cursor to search for prospects and companies, enrich records, manage contacts and accounts, create sequences, manage tasks, analyze performance, and build GTM apps, scripts, and dashboards.

Learn more about using the Cursor integration.

Apollo MCP Server

Using a tool not listed here? Connect Apollo MCP to your favorite AI tool to bring Apollo data to the place where you already build, prompt, and work.

Apollo MCP connects directly to AI tools like Codex, VSC with Copilot, Antigravity, or any MCP client that supports remote servers over Streamable HTTP and OAuth 2.0.

Just add the Apollo MCP endpoint https://mcp.apollo.io/mcp. No API key or local install is required.

Then authenticate with Apollo to use your AI tool to search, enrich, create sequences, enroll contacts, send one-off emails, manage tasks, and analyze performance.

Learn more about using Apollo MCP.

Apollo CLI

Prefer working from the terminal? Install Apollo CLI, then authenticate with apollo auth login. The command opens a browser window so you can authorize Apollo with OAuth. No API key is required.

Use the CLI to search and enrich people or companies, manage contacts, accounts, deals, sequences, calls, and tasks, pull analytics, and export results in JSON, CSV, YAML, JSONL, or table format.

Learn more about using Apollo CLI.

Back to Top

FAQs

Frequently asked questions

What is Apollo MCP? What can I do with Apollo MCP? Which actions cost credits with Apollo MCP?
Can I use Apollo MCP with my plan? What limitations are there? Can AI tools delete or bulk-update my data?
Why don't people searches include emails or phone numbers? What should I do if something isn't working? Can AI tools access everything in my Apollo account?

What is Apollo MCP?

Apollo MCP is the connection layer that lets AI tools securely use Apollo data and actions. In plain language: it's what lets an AI tool search Apollo, enrich records, create contacts, build sequences, add people to sequences, and analyze performance for you.

There are a few ways to use Apollo MCP:

  • Native integrations: Use Apollo directly in tools like ChatGPT, Claude, or Perplexity. This is the easiest option if you want Apollo inside a familiar AI chat experience.
  • Apollo MCP server: Connect Apollo MCP directly to MCP-compatible tools like Cursor, Claude Code, Codex, or custom AI workflows. This is best for technical users who want Apollo available in developer tools or agent workflows.
  • Apollo CLI: Use Apollo CLI from the command line instead of an AI chat. This is best for developer or coding teams that want terminal-based workflows, scripts, exports, and automation.

The main difference is where you want to work. Apollo meets you wherever you're at.

Back to FAQs

What can I do with Apollo MCP?

Use Apollo MCP with your favorite AI tools to run GTM workflows using natural language.

You can use Apollo MCP to:

  • Search people and companies.
  • Enrich people and companies.
  • Create and update contacts or accounts.
  • Create and improve sequences.
  • Add or remove contacts from sequences.
  • Send one-off emails to contacts.
  • Create, complete, or skip tasks.
  • Review your connected email accounts.
  • Pull analytics data for sequences, emails, and overall engagement.

For example, you could ask your AI tool to find marketing leaders at software companies, enrich the best matches, draft a sequence for them, add approved contacts to the sequence, and then review performance data later, all without ever leaving the conversation.

For sample prompts, check out your favorite AI tool integration on Apollo, or review Apollo MCP's Developer Docs.

Back to FAQs

Can I use Apollo MCP with my plan?

Yes, Apollo MCP is available on all Apollo plans, including free plans. Free plans can search and manage contacts already saved in Apollo, enrich individual people, add contacts to sequences, analyze performance, and view connected email accounts.

Paid plans unlock prospecting from Apollo's database of millions of people, along with bulk enrichment and company search.

Back to FAQs

Which actions cost credits with Apollo MCP?

Searching and most CRM actions are free, while enrichment actions use credits from your Apollo plan. Check out the following table for more details:

Your Apollo plan limits and available credit balance always apply when using MCP integrations or Apollo CLI.

Action Description Requires Credits?
Search for companies Search for companies using filters like industry, headcount, and buying intent. Yes
Bulk company enrichment Enrich multiple company records at once using the Enrichment API. Yes
Company enrichment Enrich a single company with fresh firmographic data. Yes
Company job postings Retrieve company job posting data to identify hiring signals. Yes
Bulk people enrichment Enrich multiple people records at once, including verified email data. Yes
People enrichment Enrich a single person record with updated contact and employment data. Yes
Search for contacts Search your contacts with natural language. No
Search for people Search Apollo's people API programmatically. Use enrichment to reveal contact details. No
Get a list of email accounts List connected mailboxes used for sending, sequences, and tracking across your team. No
Search for sequences Find existing sequences to enroll and manage outreach. No
Profile Edit your user settings like email preferences and custom fields in profile settings. No
Create an account Create a company record to save and manage in Apollo. No
Update an account Update fields on an existing account. No
Create contact Create a contact record to save and engage in Apollo. No
Update contact Update details on a saved contact. No
Create or update a sequence Create sequences, improve sequence steps, generate variants for segments or personas, and preview changes before updating Apollo. No
Add contacts to a sequence Enroll contacts into a sequence to start outreach steps. No
Remove contacts from sequences Remove contacts from a sequence to stop future outreach steps. No
Send one-off emails Create and send one-off emails to contacts, including custom To, Cc, and Bcc recipients. No
Search tasks Search Apollo tasks by status, type, priority, sequence, or owner. No
Show task details View task context, including who the task is for, what action is due, and any related sequence step. No
Create tasks Create one or more tasks for contacts, accounts, or deals. No
Complete or skip tasks Complete or skip tasks with a note to keep your Apollo task queue up to date. No
Query analytics data Retrieve analytics data on sequences, emails, and engagement to measure performance and activity. No

Back to FAQs

Can AI tools access everything in my Apollo account?

Nope. AI integrations only have access to the Apollo data and actions allowed by your Apollo permissions, plan, and role settings.

If you can't perform an action directly in Apollo, your AI integration can't perform it either.

Back to FAQs

Why don't people searches include emails or phone numbers?

A people search returns profile-level information like names, titles, companies, and location data. Net-new prospects include partially redacted information.

To reveal verified emails or phone numbers, follow up with an enrichment request. For example: "Enrich the top three results."

Back to FAQs

Can I create sequences and add contacts with AI tools?

Yes, Apollo MCP integrations can create sequences, improve sequence steps, generate variants for specific segments or personas, and preview changes before you push them to Apollo.

Keep sequence creation and enrollment as separate steps. Review and approve the sequence first, then confirm the sender, schedule, and contacts before enrolling prospects.

Before enrolling contacts, ask your AI tool to list your connected email accounts so you can choose which mailbox to send from. Apollo supports using one mailbox or multiple mailboxes when adding contacts to sequences through MCP workflows. Just specify the mailboxes you want to use.

Back to FAQs

Can AI tools delete or bulk-update my data?

No, Apollo MCP integrations don't support destructive bulk operations like bulk delete or unrestricted bulk updates.

This helps reduce the risk of accidental large-scale data changes.

Back to FAQs

What limitations are there?

  • Email and phone numbers aren't included in people search results. Use enrichment to reveal verified contact details.
  • Search results are paginated. Most searches return up to twenty-five results per page. Ask your AI tool to show the next page for more results.
  • Bulk delete and unrestricted bulk update actions aren't supported to help prevent unintended data changes.
  • Your Apollo plan permissions and feature access still apply. Some tools and data may not be available on all Apollo plans.

Back to FAQs

What should I do if something isn't working?

Issue What to try
Action not working as expected Ensure you have permission to perform the action in Apollo. If credits are required, check your balance. If an action still isn't working, disconnect and reconnect Apollo from your AI tool settings.
Authorization failed Reconnect Apollo from your AI tool settings and confirm your Apollo account is active.
No search results found Broaden your search filters or simplify your query.
Cannot add contacts to a sequence Check that you have at least one connected email account available for sequencing. Link your mailbox to Apollo.
Enrichment did not return an email Try providing more identifying details like a full name, company domain, or LinkedIn URL.

Back to FAQs

Back to Top

Next Steps

Now that you're running Apollo inside AI tools, here are a few ways to connect, expand, and get even more done.

Integrate Apollo with ChatGPT Connect Apollo to ChatGPT to run full GTM workflows directly inside your conversations.
Integrate Apollo with Claude Set up the Apollo integration in Claude to search, enrich, and take action without switching tools.
Integrate Apollo with Perplexity Connect Apollo to Perplexity to search, enrich, and take action directly inside your conversations.
Integrate Apollo with Replit Connect Apollo to Replit to use Apollo data while you build apps, dashboards, prototypes, and GTM tools.
Integrate Apollo with Cursor Connect Apollo to Cursor to use Apollo data while you build apps, dashboards, scripts, prototypes, and GTM tools from your code editor.
AI Assistant Overview Want to stay inside Apollo? Use the AI assistant on Apollo to complete the same workflows directly in-platform.
Apollo AI Overview Explore everything Apollo AI can do to understand how it powers workflows across prospecting, outreach, and automation.

Back to Top