Overview
Credits are the currency you and your team use to complete activities throughout Apollo. The number of credits available to you depends on your Apollo plan.
Jump into Apollo to learn more about when you use credits in Apollo, how many credits you consume for each activity, and how to manage the credits in your plan.
Check out the following sections to learn more about credits on Apollo.
Actions that Require Credits
Some actions you take on Apollo require credits, like when you enrich a contact or run AI research.
Check out the following actions that cost credits on Apollo:
| Action | Credit Usage |
|---|---|
| Requesting phones or emails |
Use credits to access a contact's verified phone number or email address while prospecting in Apollo or via the Apollo Chrome extension. When you request contact emails, Apollo only charges you for verified, net-new emails based on your primary email type. When you request contact phones, Apollo searches simultaneously for mobile numbers, direct work numbers, personal office extensions, and other numbers. You'll use credits when Apollo finds and verifies at least one of these phone number types. You're only charged once per contact, even if Apollo returns more than one number for the same contact. |
| Importing local companies via Google Maps | Use credits to import local companies to Apollo via Google Maps. If a company listing from Google Maps includes a phone number, you can access this number after import. Apollo automatically saves your imported accounts to a list. |
| Advanced enrichment | Use credits to enrich stale contact or account data with new emails, phone numbers, and demographic or firmographic data via one of the following methods:
It also costs credits to re-enrich existing contacts with new emails or phone numbers. You won't use credits to re-enrich firmographic or demographic data for existing contacts. Learn more with the credits FAQs here. Only some plans have access to data enrichment in Apollo. Need access? Upgrade your plan or click here to learn more. |
| Waterfall enrichment |
Use credits to access verified emails and phone numbers by searching Apollo and multiple third-party data sources sequentially.
Waterfall enrichment runs until Apollo or another third-party data source finds data. The number of credits you use varies by data source and depends on which data source successfully locates and enriches contact data. If you've connected an optional data validator, you'll also use credits to validate any data found during waterfall enrichment. Learn more to learn more about credit usage for waterfall enrichment. |
| AI research | Run AI research to help you filter prospect searches quickly, gain key insights into contacts and accounts, personalize sequence emails, and automate your workflows with the Outbound Copilot.
Learn more about AI research costs and to track your team's usage. |
| Apollo API | Use credits to retrieve or enrich contact data via Apollo API endpoints. Learn more about your team's API usage. |
| Email warmup |
Use email warmup before sending outreach emails to improve your deliverability, increasing the likelihood that your emails land in prospect inboxes instead of spam folders. Email warmup is free for 1 mailbox. Any additional mailboxes require monthly credits to run warmup. Learn more about email warmup pricing. |
| Generating a domain or mailbox |
Use credits to purchase a domain and mailbox on Apollo. Apollo charges credits annually for purchased domains and monthly for purchased mailboxes. You can only purchase mailboxes for domains you generated directly in Apollo. Your team has full access to your purchased domains and mailboxes, including the ability to manage DNS records, as long as your plan is active and you have available credits. Your access may be disrupted if you run out of credits or your plan changes. Learn more about pricing for domain and mailbox generation. |
| Calling with the dialer |
Use credits to call contacts with Apollo's built-in dialer. Apollo charges credits per minute dialed, and charges vary by region. International calling, parallel and power dialing, and local presence are available through the dialer add-on. Learn more about making calls with the Apollo dialer. |
| Purchasing phone numbers for the dialer |
Use credits to buy additional phone numbers beyond the number included with the Apollo dialer. The amount of phone numbers you can purchase depends on your Apollo plan. Credits for additional phone numbers are charged monthly, and credit charges vary by region. Learn more about getting an Apollo phone number. |
FAQs
Got additional questions? Jump into Apollo to learn more about the types of credits available on your specific plan.
How do I check my credit usage?
If you're an Apollo admin, you can track your team's credit usage from Settings > Billing > Credit usage.
The following activities count toward your credit usage for each category:
- Email: Accessing new emails in-app or via the Apollo API.
- Mobile: Accessing new phone numbers in-app or via the Apollo API.
-
Enrichment: Enriching contact and account data via any of the methods below.
- CSV enrichment
- CRM enrichment
- Job change enrichment
- Waterfall enrichment
- API enrichment
- AI: Running AI research.
- Total credit usage: All recurring credits in your plan, including any add-on credits you've purchased.
Users with the Can access the credit usage page and check how much credit other users used permission can also view this page. If you need access, ask an Apollo admin to update your permission profile.
You can monitor API-specific credit usage from the Apollo Developer Portal. The API usage dashboard includes a breakdown of credits used within the current billing cycle and your progress toward API rate limits.
You can monitor credit usage for waterfall enrichment more granularly from Settings > System activity > Waterfall. Click on any row to see credit usage for an individual waterfall enrichment run, including the data sources that charged you credits for contact data and how many credits you used to find, enrich, and validate this data.
Waterfall data sources connected via an API key set their own credit charges. If you connected data sources via an API key, you won't use Apollo credits to run waterfall enrichment through them. You should check with these providers to monitor your credit usage.
When do credits renew?
Your credits renew on the first day of each billing cycle.
If you're on an annual billing plan, your credits renew once per year at the beginning of your billing cycle.
If your plan runs on monthly, quarterly, or semi-annual billing, your credits renew at the start of your billing cycle each month, quarter, or half-year, respectively.
Do leftover credits roll over to the next billing cycle?
No, unused credits expire at the end of each billing cycle and don't roll over into the next cycle.
Are unused credits refundable?
No, unused credits at the end of each billing cycle are non-refundable per Apollo's terms of service.
How do I purchase add-on credits?
You can add more credits to your Apollo plan by purchasing add-on credits from plan management. You can increase or decrease your add-on credit balance at any time.
Add-on credits are a recurring purchase and automatically refresh when your plan renews at the beginning of each billing cycle. Charges for add-on credits take immediate effect and are not prorated. If you purchase add-on credits in the middle of your current billing cycle, Apollo charges the full amount for the entire add-on credit balance and deposits add-on credits to your account at the time of purchase.
Learn more about adjusting the add-credit balance for your plan.
Why don't I see the add-on credits I just purchased?
Most credit balances update a few minutes after purchase, but it can take up to a full 24 hours to process your transaction and update your credit balance. You can refresh your team's plan to check that your new credit balance appears.
If you've run out of credits and attempt to use newly-purchased credits before your balance updates officially, you may run into an error. Make sure your plan reflects your new credit balance before resuming any activities that require credits.
If you don't see your newly purchased credits within 24 hours, reach out to Apollo support for help.
Why does Apollo say I have insufficient credits even though I still have credits remaining?
This usually means that your account doesn't have enough credits to complete the action you're trying to perform. For example, if you attempt to enrich a large CSV file or bulk enrich a large batch of contact records, Apollo will prevent you from completing the enrichment if you don't have sufficient credits for the entire batch. In addition, pending or scheduled enrichment runs reserve credits, affecting your available credit balance. Try running enrichment in smaller batches to see if the error persists.
Admin have the ability to set credit limits for each user in your Apollo account. If you see an insufficient credits error when your team still has credits remaining, you may have hit the credit limit set for your individual account by your admin. Ask your admin to increase your credit limit before continuing.
If you're an admin or have the correct permissions, you can check your account's current credit balances from the Credit usage page. If your team frequently runs out of credits before the end of your billing cycle, you can purchase add-on credits to better meet your team's credit needs.
If you have enough credits and still receive this error, reach out to the Apollo support team for troubleshooting assistance.
Does the 14-day trial for paid Apollo plans include credits?
When you activate a 14-day trial of the basic, professional, or organization plan, Apollo provides 100 free credits to use during your trial.
Any unused trial credits expire at the end of your trial and don't carry over, regardless of whether you stay on your current plan or upgrade to a higher plan. You can only activate a trial once.
Next Steps
Want to get more out of your credits? Here are a few smart ways to put them to work.
| Customize And Manage Your Apollo Plan | Take control of your budget when you adjust your plan and credit allocations to align spend with your team's outbound goals. |
|---|---|
| Use CSV Enrichment | Quickly scale your data by uploading and enriching contact lists to fill gaps and improve targeting accuracy. |
| Use CRM Enrichment | Keep your pipeline fresh with automatically enrich CRM records to maintain accurate, actionable data over time. |
| Waterfall Enrichment Overview | Maximize match rates with waterfall enrichment to uncover hard-to-find contact details. |
| AI Research Overview | Work smarter with every credit when you use AI to research to boost engagement without extra manual effort. |