Overview
Analyze the performance of your emails to gain valuable insights about your target audience. You can track stats like emails delivered, opened, and opted out, as well as click tracking rates. The more you evaluate what works, the more you can test and improve your sequences and emails to increase engagement.
Apollo only recommends you enable click tracking if you have a strong domain reputation, have been following email best practices, and know how to use click tracking for specific campaigns.
If you use Vidyard for video embeds, you can track video clicks and watches with Vidyard Analytics.
If you're just starting out with email analytics, pay close attention to emails delivered to monitor deliverability and to reply rates for engagement. These core metrics can help you determine if your emails are resonating with your audience.
Looking for a holistic framework to measure outreach success? Check out Chapter 6: Multichannel Outreach in Apollo's book Outbound Sales.
Check out the following sections to access email analytics.
Access Email Analytics
When you send emails in Apollo, you can track campaign-specific email statistics from a sequence, contact-specific email statistics from a contact profile, or holistic email data from analytics reports.
Access Campaign-Specific Email Data
You can access campaign-specific email data via sequences or by filtering emails.
To access analytics via emails:
- Launch Apollo and click Emails.
- Use filters to narrow your results to a specific email or sequence.
- Hover over an email status for more insights.
To access email analytics via sequences:
- Navigate to Sequences and use search filters to narrow your results.
- Click a sequence to see more in-depth statistics.
- Apollo shares email statistics per contact, like number delivered, interested, and percent who opt out.
You have now accessed email analytics via a sequence. To take full advantage of Apollo Analytics, check out Use Analytics Reports.
Access Contact-Specific Email Data
To access email analytics on a specific contact:
- Launch Apollo and click People.
- Use search filters to find a contact.
- Click the contact's name.
- Use the activity widget to find relevant emails. Hover over the email status to view additional insights.
You have now accessed email analytics from a contact profile.
Next Steps
Take your email outreach to the next level with AI power-ups. Use an AI power-up to learn more about your prospects, then use power-ups to craft highly personalized emails at scale. You can tweak and refine your messaging without hours of manual research.
Orchestrate more effective emails by combining messages with a multichannel outreach campaign through sequences. Reach out on social media like LinkedIn, and through calls with the dialer to meet your audience where they are.
Tie it all together and automate tasks in your pipeline through workflows — all in Apollo!