Overview
The ChatGPT integration is in beta. Product functionality and pricing may change during the beta.
If you use ChatGPT, connect Apollo and run your full GTM workflow without leaving the conversation. Do most everything you do in Apollo, inside ChatGPT.
In one chat, you can:
- Find prospects using natural language
- Enrich people or companies
- Create or update contacts
- Add contacts to an existing sequence
- Analyze your team's activity and campaign performance
Apollo remains your system of record, while ChatGPT becomes the space where work gets done. Everything runs on your existing Apollo permissions, plan limits, and credit balance.
That means you can go from idea to execution without switching tools or breaking your workflow. And setup is simple: connect Apollo in ChatGPT, and start working in any conversation.
Apollo works on any ChatGPT subscription, including free accounts! Usage is subject to your Apollo plan API limits and company domain verification, which requires a company domain rather than a free or personal email address.
Check out the following sections to connect and use Apollo with ChatGPT.
Connect Apollo to ChatGPT
Apollo prohibits model training with MCP integrations. Before you connect the ChatGPT integration, you must turn off model training in your ChatGPT account.
To connect Apollo to ChatGPT:
- Launch ChatGPT, and log in or create a new account.
- Click your name > Settings.
- Click Apps > Explore apps, then search for
Apollo.io.
- Click Apollo.io > Connect.
- Review the permissions and click Authorize.
The ChatGPT integration is user-specific and must be set up separately by each person rather than at the team or admin-level.
You have now connected Apollo to ChatGPT, and you're ready to use the integration.
Use Apollo on ChatGPT
Once connected, using Apollo in ChatGPT is as simple as having a conversation. There are no special commands or complex prompts required. Just describe what you want to do, and ChatGPT uses your Apollo account to complete the action.
ChatGPT can only perform actions in Apollo that you can perform yourself based on your permission profile, Apollo plan, and credit availability. If you can't do it, ChatGPT can't either.
To use Apollo on ChatGPT:
- Start a new chat. Click +, then select More > Apollo.io.
- Next, use natural language to describe your request or goal. ChatGPT translates your request into action using Apollo.
- Follow these best practices to get the best results:
- Be specific about titles, industries, locations, and company size to improve search accuracy.
- Review returned results before enrolling large groups into sequences.
- Orchestration is key! Use follow-ups to refine searches and chain actions, for example: "Narrow this to companies using Sumware Software, then find decision makers."
- Here are a few example requests to help get you started:
| Examples | |
|---|---|
| Search for people | Search for companies |
| Create or update contacts and accounts | Enrich contacts and accounts |
| Add contacts to sequences | Analyze your performance |
Search for people
Find VP-level marketing leaders at SaaS companies in North America.
Show me IT directors in healthcare companies.
Search for founders in fintech companies based in New York.
ChatGPT returns matching prospects. People search results show names and job titles but don't include email addresses or phone numbers. Save contacts, and use enrichment to reveal contact details.
Search for companies
Find SaaS companies in North America with 200–1,000 employees.
Show me healthcare companies hiring for IT roles.
Search for fintech companies based in New York.
ChatGPT returns matching companies in Apollo. Company search results include firmographic details like industry, size, and location. Save accounts, and use enrichment to pull additional data.
Create or update contacts and accounts
Create a contact for Jane Smith at Sumware Software, VP of Sales.
Update this account to reflect 500 employees.
Change this contact's title to Senior Director of Operations.
ChatGPT creates new contacts or accounts, or updates existing ones directly in Apollo.
Enrich contacts and accounts
Enrich this prospect and verify their email address.
Pull updated firmographic data for ACME Company.
ChatGPT refreshes contact and company records using Apollo enrichment.
Add contacts to sequences
Add these contacts to the Q1 Outbound Sequence.
Enroll this prospect in the Enterprise Follow-Up sequence starting tomorrow.
Remove this contact from all active sequences.
ChatGPT enrolls or removes contacts from sequences on Apollo.
Analyze your performance
Which reps have the highest call connect rate this quarter?
Show me how our email reply rate is trending week over week.
Which sequences have the highest reply rate in the last 6 months?
Give me a full activity summary for each rep this quarter.
ChatGPT queries Apollo analytics and returns structured insights on emails, calls, meetings, tasks, pipeline, and sequences. Results are grouped by rep, team, time period, and more, helping you track performance and compare outcomes.
You have now used Apollo on ChatGPT.
Next Steps
Now that Apollo is running inside ChatGPT, here are a few ways to level up how you search, enrich, and automate what happens next.
| Use the AI Assistant On Apollo To Sell Smarter | Want to use AI inside Apollo too? Use the AI assistant on Apollo to refine ICP filters, surface better-fit prospects, and take action faster across your workflows directly in Apollo. |
|---|---|
| Integrate Apollo With Claude | Prefer working in Claude? Connect Apollo to Claude to search, enrich, and take action on prospects in a different AI workspace. |
| Enrichment Overview | If you need cleaner data before you enroll prospects, enrich contacts and accounts on Apollo to verify emails, refresh firmographics, and keep your team's outreach accurate and up to date. |
| Create and Assign Permission Profiles | Rolling Apollo + ChatGPT out to your team? Create and assign permission profiles to control who can search, enrich, and enroll prospects when working through ChatGPT. |
| What Are Credits? | If you plan to scale enrichment and automation, understand how credits work on Apollo to manage usage, avoid surprises, and keep your ChatGPT-driven workflows running smoothly. |