Overview
The ChatGPT integration is in beta. Product functionality and pricing may change.
If you use ChatGPT, connect Apollo and run your full GTM workflow without leaving the conversation. Do most everything you do in Apollo, inside ChatGPT.
In one chat, you can:
- Find prospects using natural language
- Enrich people or companies
- Create or update contacts
- Create sequences, improve steps, and generate variants
- Add contacts to an existing sequence
- Analyze your team's activity and campaign performance
Apollo remains your system of record, while ChatGPT becomes the space where work gets done. Everything runs on your existing Apollo permissions, plan limits, and credit balance.
That means you can go from idea to execution without switching tools or breaking your workflow. And setup is simple: connect Apollo in ChatGPT, and start working in any conversation.
Apollo works on any ChatGPT subscription, including free accounts! Apollo connects to ChatGPT with Apollo MCP. Usage is subject to your Apollo plan API limits and company domain verification, which requires a company domain rather than a free or personal email address.
Check out the following sections to connect and use Apollo with ChatGPT.
Connect Apollo to ChatGPT
Apollo prohibits model training with Apollo MCP integrations. Before you connect the ChatGPT integration, you must turn off model training in your ChatGPT account.
To connect Apollo to ChatGPT:
- Launch ChatGPT, and log in or create a new account.
- Click your name > Settings.
- Click Apps > Explore apps, then search for
Apollo.io.
- Click Apollo.io > Connect.
- Review the permissions and click Authorize.
The ChatGPT integration is user-specific and must be set up separately by each person rather than at the team or admin-level.
You have now connected Apollo to ChatGPT, and you're ready to use the integration.
Prefer engineering or terminal-based workflows? You can also connect Apollo to Codex, OpenAI's autonomous coding agent. Unlike the traditional ChatGPT interface, Codex allows repository-aware and agentic workflows like scripting, automation, data pipelines, and developer tooling, all powered by Apollo data. This makes it possible to build prospecting tools, automate enrichment workflows, generate GTM reports, sync Apollo data across systems, and create custom sales workflows without leaving your coding environment.
Use Apollo on ChatGPT
Once connected, using Apollo in ChatGPT is as simple as having a conversation. There are no special commands or complex prompts required. Just describe what you want to do, and ChatGPT uses your Apollo account to complete the action.
ChatGPT can only perform actions in Apollo that you can perform yourself based on your permission profile, Apollo plan, and credit availability. If you can't do it, ChatGPT can't either.
To use Apollo on ChatGPT:
- Start a new chat. Click +, then select More > Apollo.io.
- Next, use natural language to describe your request or goal. ChatGPT translates your request into action using Apollo.
- Follow these best practices to get the best results:
- Be specific about titles, industries, locations, and company size to improve search accuracy.
- Review actions before enrolling large groups into sequences.
- Orchestration is key. Use follow-ups to refine searches and chain actions. For example: "Narrow this to companies using Sumware Software, then find decision makers."
- Use company domains for enrichment. When enriching a person or company, include the company's website domain to help Apollo find the right match. For example: "Enrich Maya Chen, Head of Sales at sumwaresoftware.io."
- Enrich after searching. Searching for new people returns profiles without full contact details. Follow up with a request like: "Enrich the top three results."
- Enrich one company at a time. For best results, enrich contacts from one company per request instead of mixing multiple companies.
- Review sequence drafts before publishing. Ask ChatGPT to preview changes before it creates or updates a sequence in Apollo. Confirm the sequence, sender, and enrollment steps separately.
- Check your mailbox before adding contacts to sequences. Ask ChatGPT to list your email accounts so you can choose which mailbox or mailboxes to send from. If you haven't already, link your mailbox to Apollo.
- Use deduplication when creating contacts. Ask ChatGPT: "Create this contact with dedup enabled" to avoid duplicates in your CRM.
- Here are a few example requests to help get you started:
| Examples | |
|---|---|
| Search for people | Search for companies |
| Create or update contacts and accounts | Enrich contacts and accounts |
| Create sequences and variants | Add contacts to sequences |
| Analyze your performance | |
Search for people
Find VP-level marketing leaders at SaaS companies in North America.
Show me IT directors in healthcare companies.
Search for founders in fintech companies based in New York.
ChatGPT returns matching prospects. People search results show names and job titles but don't include email addresses or phone numbers. Save contacts, and use enrichment to reveal contact details.
Search for companies
Find SaaS companies in North America with 500–1,000 employees.
Show me healthcare companies hiring for IT roles.
Search for fintech companies based in New York.
ChatGPT returns matching companies in Apollo. Company search results include firmographic details like industry, size, and location. Save accounts, and use enrichment to pull additional data.
Create or update contacts and accounts
Create a contact for Jane Smith at Sumware Software, VP of Sales.
Update this account to reflect 500 employees.
Change this contact's title to Senior Director of Operations.
ChatGPT creates new contacts or accounts, or updates existing ones directly in Apollo.
Enrich contacts and accounts
Enrich this prospect and verify their email address.
Pull updated firmographic data for ACME Company.
ChatGPT refreshes contact and company records using Apollo enrichment.
Create sequences and variants
Create a 4-step outbound sequence for VP-level marketing leaders at SaaS companies.
Improve steps 2 and 3 in this sequence to make them shorter and more personalized.
Create personalized variants of this sequence for IT, finance, and operations personas.
Preview the changes before you update the sequence in Apollo.
ChatGPT helps you draft new sequences, improve sequence steps, generate variants for different segments or personas, and preview changes before they are pushed to Apollo. Review and approve sequence updates before publishing, then confirm senders and enroll contacts as separate steps.
Add contacts to sequences
Add these contacts to the Q1 Outbound Sequence.
Enroll this prospect in the Enterprise Follow-Up sequence starting tomorrow.
Remove this contact from all active sequences.
ChatGPT enrolls or removes contacts from existing sequences on Apollo. Confirm the sequence, sender, schedule, and contacts before enrolling prospects.
Analyze your performance
Which reps have the highest call connect rate this quarter?
Show me how our email reply rate is trending week over week.
Which sequences have the highest reply rate in the last 6 months?
Give me a full activity summary for each rep this quarter.
ChatGPT queries Apollo Analytics and returns structured insights on emails, calls, meetings, tasks, pipeline, and sequences. Results are grouped by rep, team, time period, and more, helping you track performance and compare outcomes.
If an action isn't working or doesn't appear in ChatGPT, try disconnecting and reconnecting Apollo.
Depending on the action you take, this integration may use credits on Apollo. Review credit usage by action to learn more.
You have now used Apollo on ChatGPT.
You can also use Apollo CLI to search and enrich people and companies, manage contacts and accounts, work with sequences, pull analytics, and export results in JSON, CSV, YAML, JSONL, or table format. The CLI is best for technical users who want scriptable, repeatable Apollo workflows outside the browser.
Next Steps
Now that Apollo is running inside ChatGPT, here are a few ways to level up how you search, enrich, and automate what happens next.
| Integrate Apollo with Perplexity | Prefer Perplexity? Connect Apollo to Perplexity to search, enrich, and take action directly inside your conversations. |
|---|---|
| Integrate Apollo With Claude | Prefer working in Claude? Connect Apollo to Claude to search, enrich, and take action on prospects in a different AI workspace. |
| Use the AI Assistant on Apollo to Sell Smarter | Want to use AI inside Apollo too? Use the AI assistant on Apollo to refine ICP filters, surface better-fit prospects, and take action faster across your workflows directly in Apollo. |
| Enrichment Overview | If you need cleaner data before you enroll prospects, enrich contacts and accounts on Apollo to verify emails, refresh firmographics, and keep your team's outreach accurate and up to date. |
| Create and Assign Permission Profiles | Rolling Apollo + ChatGPT out to your team? Create and assign permission profiles to control who can search, enrich, and enroll prospects when working through ChatGPT. |
| What Are Credits? | If you plan to scale enrichment and automation, understand how credits work on Apollo to manage usage, avoid surprises, and keep your ChatGPT-driven workflows running smoothly. |